9 Great Copywriting Qualities That Will Inspire Your Audience
Great copy motivates people to buy products and take other actions that help your company reach its objectives.
One of the most difficult marketing challenges for businesses is writing copy that persuades people to spend money on services and consumer goods, fill out online forms, or do other tasks.
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Understanding the qualities of great copy that strikes a chord with people and motivates them to spend or put effort into tasks they would not do on their own is the first step toward effective copywriting.
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Great copywriting triggers action
The key feature of great copy is that it motivates your target audience to act. Every copywriting project should have a clear goal defined around a target action or set of actions you want your target audience to complete from a strategic standpoint.
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You might want them to buy a product, donate money, visit your website, download an app, or simply go to the next page of your website.
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Whatever action(s) you want your audience to take, great copy moves them from passive readers to active participants. As a general rule, the more demanding your target action, the more your copy will motivate your audience, because they will see the reward as being worth the effort.
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If your copy does not pique your audience's interest and motivate them to complete a purchase (or whatever action you want them to take), it is not doing its job.
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Copywriting characteristics that captivate readers
Inspiring people to take physical action with only a few words is a tall order. To master the art of persuasion, copywriting incorporates significant amounts of psychology, behavioral economics, affective science (the study of emotions), and a variety of other disciplines.
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A comprehensive list of the characteristics of great copy would include dozens, hundreds, and possibly thousands of elements. However, if you can say that your copy possesses the nine characteristics listed below, you are on the right track to inspiring action in your audience:
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Clarity: Excellent copy makes your message crystal clear with no ambiguity.
Brevity: Concise, punchy copy that conveys your message in as few words as possible will have a greater impact.
Actionable: Effective copy specifies the action your audience will take, and how it will change their lives, and makes it as simple to complete as possible.
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Persuasion: Persuasion, which is closely related to motivation, not only convinces people to act, but also alleviates any concerns or hesitations they may have.
Problem-solving: Offers a solution to your audience's problems and sometimes invents or exaggerates a problem to increase motivation.
Relevance: With hyper-relevance, quality copy speaks to audiences' desires and concerns.
Motivation: To inspire action, you must motivate your audience to the point where they will only be satisfied if your conversion goal is met.
Emotion: Most purchase decisions are emotional rather than logical, and quality copy uses emotional triggers to inspire.
Influence: You must have authority and trust if you want people to believe your message.
Effective copywriting has an impact on audiences and inspires them to take action in order to change something in their lives, from website and ad copywriting to email copy and brand slogans.
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The value of professional copywriting services
Copywriting is one of the most difficult types of content creation. Moving people to act with only carefully chosen words is an ambitious goal for any brand. On the other hand, the most successful brands excel at crafting messages that impact and motivate their audiences to buy, engage, and develop a sense of loyalty.
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Or, more precisely, the biggest brands hire the best copywriters to craft these messages for them.
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Copywriting is one of the oldest advertising and marketing art forms and is also one of the most difficult to master. If you want to intestine emotion and excite people about your offers, you cannot take a shot at it or settle for "good enough" results. Quality copywriting distinguishes between passive audiences and active buyers, so it is worthwhile to demand the highest standards.
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If you want to create a copy that motivates your audience to act, I am the right plug for you. As a creative and detail-driven writer with more than 6 years of working experience in writing, editing, and proofreading for a variety of niches and communication channels, I feel confident that I could vastly exceed your expectations for copywriting jobs.
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With my proven commitment to delivering quality service, I am well prepared to extend my record of exceptional copywriting service to you. I welcome the opportunity to discuss this position and my qualifications with you further.