9 Game-Changing Benefits of Growth-Driven Design

The term "growth-driven design" gets thrown around a lot. But what does it mean? And why do some companies choose it over the traditional website design process?

Growth-driven design (GDD) is all about strategy, and it's about making sure your site always stays in line with the long-term goals of your organization so that no time or money goes to waste. This way, you're always responding to problems with the right solutions.

In past years, web design was usually a long and drawn-out procedure, where every possible feature had been carefully thought through, planned for, and built into a website, with no room for change.

However,?Growth-driven Design?has risen to take on board lean and agile principles to develop a new approach to web development.

In this article, we'll show you why growth-driven design is so important to your company's success.

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Growth-Driven Design

Growth-Driven Design (GDD) is an efficient and productive method of designing and developing a website that is always adapting to user interests, using data.

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What is Growth-driven Design? (Briefly)

Growth-driven design?(GDD) is a framework for creating successful products and services through iterative customer development. GDD involves three stages: 1) Strategy – planning, 2) Launchpad – building a minimum viable website, and 3) Iteration – improving upon the?LaunchPad.

In each iteration, we focus on delivering value to our users. We also measure user behaviour to understand how they interact with the website. This helps us make decisions about future iterations.

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The Growth-Drive Design methodology draws from both lean and agile development methods to streamline and improve any company's digital presence.

The third step is making incremental changes based on customer data gathered from the launch pad site to better meet customer needs and generate new leads and conversions.

Then this is done again, with further analysis and improvement, to keep the site continuously evolving so that it consistently meets its website strategy and business goals.

That covers the process, but what are the main benefits of Growth-Driven Design? Let's take a look at some of the benefits this GDD provides.

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9 Game-Changing Benefits Of Growth-Driven Design

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1. Quick to launch

A key advantage of launching with a?LaunchPad site?is its speed—you can get a functional site online quickly. With a traditional website build, you may need to spend several months developing a full-featured website before you start collecting any meaningful user feedback.

Growth-driven design (GDD) allows you to get your site up and working much faster than traditional design.

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2. GDD saves time

With a multi-month website buildout and no guaranteed success on the first attempt, you're facing the possibility of many more years of maintenance and improvement with traditional web design.

However, most GDD websites usually take just 60-90 working weeks from the beginning of the project to the launch of the site, which means you'll have the peace of mind knowing that your website is constantly getting better so you can spend your time focusing on other important aspects of your job.

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3. Quicker to collect data

Growth-Driven design is that it allows you to collect customer data about your new site sooner than if you were doing traditional user research. You'll be able to study how they're interacting with the site, whether they are converting, and what parts of the basic launchpad page are successful.

Whereas traditional design would require you to wait until after the initial release of your website to start adding features, with Growth-Driven Design you can start optimizing the website sooner, as well as focus on the most important aspects of your website during future development sprints.

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4. Continual refinement

As mentioned earlier, GDD allows you to collect data from your launchpad site faster than traditional methods. It also leaves some time for you to invest in improvements and additional features based on that data.

Designing around your customers means providing them with the products and information they need, concentrating on the parts of your site that are most likely to attract new leads for your company, and increasing sales.

Unlike traditional websites, which can take a lot of time and undergo multiple revisions before they're launched, GDD is all about being responsive. As a result, your strategy is constantly evolving and your content is always changing.

So whether you redesign the entire thing from scratch or just tweak a few things here and there, GDD allows you to ensure your strategies are aligned with your long-term objectives throughout the whole lifecycle of your project.

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5. GDD reduces risk

Traditional websites are often built by a team that must make decisions without having access to real-time data. This makes it difficult to know whether the site will convert visitors into leads, or if it's going to be too expensive to maintain.

In contrast, GDD sites are designed in collaboration with users, allowing everyone involved to see exactly where the site needs improvement. The results are a higher conversion rate and lower cost per lead.

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6. GDD increases ROI

The biggest benefit of GDD is that it helps you achieve your business goals faster and at a lower cost. Traditional websites typically take months/years to develop, but GDD takes only a few weeks. This is because GDD focuses on the?key elements of your website, it doesn't waste resources on unnecessary pages or features and guesswork.

This means that when you launch your GDD site, you'll already have a high-converting landing page, a clear call to action, and a strong value proposition. All you have to do now is get people to visit your site!

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7. GDD is scalable

Because GDD is focused on the core elements of your website, you don't need to worry about wasting time building irrelevant pages or features. That means you can easily add more pages later on, or even change the look and feel of your site completely.

If you want to increase conversions, you can simply add more calls to action, or improve your product descriptions. If you want to reduce costs, you can remove any unneeded pages or features. And if you want to increase traffic, you can add more links to your site.

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8. GDD is cost-efficient

So let’s face it: traditionally designed websites are expensive. They can cost your business up to $50-100k at least. Then there are the additional expenses of backups, hosting, maintenance, etc. In addition, there’s no guarantee that they’ll perform as expected. It’s like throwing cash down the drain.

After the initial project, GDD may not be cheaper than a traditional web development project, but it's a better choice because you're doing data-driven decisions and testing out small changes at a time. With a GDD approach, you don't stop once you've launched. You continue to get ongoing support from talented people who help keep your site fresh and relevant.

9. Flexibility with budgets

Stay ahead of your competition

With traditional web design, a company would typically redesign its entire site on average once every two to three years. During the time between launches, changes can be difficult to implement and leave companies playing "catching up" on the latest trends in their field.

The Business Impact of Growth-Driven Design (GDD)

Growth-driven designs remove these issues with greater flexibility, letting a site quickly adjust. This keeps you one stride ahead of your competition and ensures that your website may profit from the latest trends and innovation, while others employing traditional web style will have to wait until they've got their next costly redesign.

These factors demonstrate just some of the reasons that GDD could be an excellent option for a company wanting to create a brand-new website. It gives a lot of versatility, something that is increasingly significant when coping with the ever-changing globe of enterprise.

In addition, it eliminates some of the major problems that you encountered with conventional approaches to web style, including the high upfront prices, sluggish development periods, and trouble in adjusting.

At Fine Media, we would suggest you seriously think about a growth-driven style-based strategy when creating your next website.

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Why Choose GDD?

In conclusion, growth-driven design takes the concept of user experience (UX) to the next level. UX is typically associated with the aesthetics of design, which focuses on building products that look nice and function effectively, but growth-driven design goes beyond these basic concepts.

It involves using data to drive decisions throughout the entire product lifecycle from initial conception to final release. This approach increases the likelihood of success across the board and provides insights into how users behave, rather than relying solely on theory.

Growth-driven design isn’t just a buzzword, it's a strategic approach. It means focusing on growth above all else and creating designs that keep users coming back over and over.

Growth-Driving Design is all about making sure your website always keeps on track with the longer-term goals of your organization. This way, you’re always responding to problems with relevant and effective changes.

As a result,?companies?like Facebook, Google, Twitter, Uber, Amazon, Netflix, and others who use growth-driven design can create products that delight their customers while maximizing revenue opportunities.

With growth-driven design, you'll never run out of ideas because you'll know exactly what works and doesn't work based on actual user behaviour, not speculation. So whether you want to improve your existing products or create new ones entirely, growth-driven design is a critical component of digital strategy.

If you aren't sure what your website needs to accomplish your business goals,?talk to us. We won't sell a website you don't want — but if you're looking to create a new site, we will use data and our experience to design a site that works for you.