9 Facebook Marketing Stats for 2019

Facebook might not be the latest social media platform of 2019 but it's still one of if not the main go-to tool for marketers today. For example, 93% of social media advertisers use Facebook ads today, which clearly suggest it’s worth your while.

If you're keen on stats, here's 9 more helpful chunks of data below to help inform your Facebook marketing strategy and take your FB marketing up a notch.

STAT 1) 

39% of Facebook users follow Facebook Business Pages because they want to snap up hidden special offers

Want to encourage users to beat that "Like" button into cyber-pulp? It's not too tricky. The stats show that a good chunk of people who follow your business page are there simply for the chance of good deal, offer, or something they won't find anywhere else...

This tactic works for businesses both large and small - for example, a local franchise of Papa Johns near me here in Chester has grown a large committed local following by simply offering those who like or comment on their posts a chance to win free pizza every Friday. #freepizzafriday

STAT 2) 

A post’s average organic reach is only around 6.4% of your Page’s total likes

Recently there was a wildfire rumour spreading through the marketing community that suggested an average Facebook post would only reach up to 2% of your Page's total likes... In actual fact it's been proven now that it’s more like 6.4%.

While having a good number of likes on your Page is super important, the Facebook users who like your Page won’t necessarily do the work for you. Ultimately, you need to produce engaging posts, no matter how many likes you have.

It still amazes me how such large brands invest in posts that don't necessarily resonate with their audience and ultimately the poor engagement metrics are proof for all to see.

The more you understand about how to generate engagement toward your posts, through making people FEEL something, the better they will perform...

See example from Starbucks.

STAT 3) 

47% of Facebook users only access the Facebook content through the mobile app

Yup, nearly half of people on Facebook right now are seeing your ads on their phones, and nowhere else.

Additionally, these users are potentially the more frequent users of the platform as they have Facebook at their fingertips 24 hours a day, rather when they hop on a desktop/laptop.

Left: Intercom sponsored Advert –– Right: Native Instruments native video (autoplay) post

The tip here is to make sure your website/ad content/ad graphics/videos/copy/messaging are mobile optimised as best as possible - that means minimal text, sharp imagery and simplified messaging, this leads on to the next Stat, number 4...

STAT 4) 

One study states that the most effective length for Facebook Ad titles is four words backed by 15-word link descriptions

Your Facebook ads are a place to capture the brief attention of potential customers and inspire them to learn more... Whilst there's a place for long-form witty copywriting, the Ad Title and Link Descriptions apparently aren’t it.

If those four words and a brief excerpt description can induce FOMO into your target audience, you're on to something. Don’t overshare, or blow your written load too soon, you want a high click through rate (CTR) after all..

Great example by Amazon:

STAT 5) 

Videos with auto-playing sound annoy 80% of users

Most people find themselves endlessly scrolling in public. On trains, at work, in school lectures or waiting in line at the bank.

Unfortunately, places like this will often feature a handful of people readily-poised to give you a dirty glare when a garish Ad pops up and starts sounding off at full volume.

Because of this first-world dilemma... I'd suggest you might want to include relevant closed caption subtitles to all of your videos in order to allow people to consume your video content, with the Volume set to OFF.

STAT 6) 

Videos with (cc) subtitles increase viewing time by roughly 12%

To add further weight to the above point - closed caption subtitles will prompt viewers to stick around longer AND allow them to consume your content at their own pace, without having to listen to the audio, if they don't want to or if it's currently not convenient to do so.

HOW DO I DO THIS?!!?

YouTube is your friend.

STAT 7) 

Your video ad has about 3 seconds to capture viewers attention

Three seconds? It may sound insignificant, but you'll be surprised how regularly a good quality, high energy video can stop people in their tracks and keep them engaged past the 3 second mark.

Similar to titles, ensure the first 3 seconds of your video are informative, but most importantly full of energy.

Introducing an ounce of suspense, or the idea that your video isn’t revealing everything right away will give your viewers incentive to keep watching.

You can't be vanilla... you can't be pedestrian... To stand – you've got to have energy!

This guy Rito knows whats up!

STAT 8) 

Shorter posts get about 23% more interaction than longer Facebook posts

Your best bet is to keep it short and sweet...

If you try and say too much, you say nothing at all...

If you try to speak to EVERYONE, you end up speaking to no-one...

STAT 9) 

Video posts get more shares than any other post type

Another good reason to introduce video into your Facebook strategy is that the average video share count is approx 89.5 shares per video (taking into consideration meme culture/LADBible probably skews this average dramatically)

However, when you look at any major Facebook Page you can see this stat clearly adds up.

This video by Glossier got 226 reactions, 12 comments, 15 shares with 11,000 views whereas the photo-only post below (for the exact same product) only got 153 reactions, 3 comments and just 4 shares..

Conclusion

Everyone knows just how powerful Facebook is in terms of its potential to significantly grow businesses over a short period of time, however this growth rarely happens by chance or fluke.

It's important you keep your ear-to-the-ground and continually focus on whats working for your audience and consider how you can bring as much value to your fans every day!

Thanks for reading - any questions feel free to leave a comment or drop me a DM on here.