9 Examples of Guerrilla Marketing

9 Examples of Guerrilla Marketing

There are more than a dozen examples which will help you have a clear understanding of guerrilla marketing. Many businesses worldwide have embraced this marketing strategy to achieve their goals of introducing their product to the market. Here are the examples gravitating towards guerrilla marketing.

1.?Stealth Marketing

Stealth marketing is also known as undercover marketing. It simply engages top cohorts, celebrities, and product placement. Hiring top actors and musicians to manipulate the features of your product is a strategy that is used to get to the targeted audience. Hyundai and NFL are good examples of these stealth marketing. The official sponsor of the NFL hired top actors and came up with a top super bowl commercial which relates directly and shows the features of their cars.

Product placement is another undercover marketing tactic which uses movies and TV in marketing a particular brand. Apple is a good example of product placement. On the movies Apple products are featured in movies, the logo is displayed and the products used all the same. Product placement markets the product and the viewers have no clue that is a marketing strategy. The company simply pays to have their product displayed in a movie or TV. Many designers and devices marketers put product placement to use as is a creative way to penetrate a new market.

2. Stencil Graffiti Artworks

Although stencil graffiti is quite smaller than full Wall mural art, it is easier and advantageous since it is created in small spaces in multiple areas in a short period of time. Businesses have taken this strategy to help it introduce their product and services to the current market.

3. BBC's Dracula Billboard

When I think of Count Dracula, I conjure the penultimate villain synonymous with everything that goes bump in the night. The BBC wanted to capitalize on this feeling to promote their show,?Dracula.

By day, their billboard was designed to be minimalistic with red text on a white background with a few bloody stakes. However, like its subject, the billboard changed completely every time night fell.

The stkes were actually strategically placed -- to cast a shadow of Dracula himself.

The installation ended up being featured in Adweek and had some viral success for its creativity and skillful implementation.

4. Frontline's Interactive Floor Ad

When I first saw this photo, I'll admit that I fell for it. "Someone, get that dog away from those flies!" I frantically thought. Then, I realized that the dog wasn't real, and neither were the flies. The former was a photo, and the latter were actually humans.

That's because Frontline, the makers of flea and tick prevention products for dogs, were able to fill the entire floor of this large, public space with this image. The brand knew that many people walk across that space every day, and that a good number of people would also see it from the building's upper levels, creating the dog-and-insect illusion. It's hard to miss -- and to not look twice.

Again, this campaign is different than traditional marketing because it's not just plastering a single message somewhere that's likely to be ignored. It creates a form of accidental human interaction that reminds the viewer what the product does.

5. Treasure Hunts

Treasure hunts involve hiding clues of a certain product online and giving your audience a chance to find and be awarded. The awards may include digital codes or collecting prizes in a nearby branch.

6.?Creative Billboard

Billboards have become an awesome guerrilla marketing strategy around the world. Honestly this level of creativity has surpassed many marketing techniques by so much far. When you are traveling the billboards will definitely catch your attention. In Austria, there is no way that you will pass the OldTimer billboard, it’s literally impossible since you have to drive through the billboard.

7. Colgate Cavity Campaign

Colgate a company which manufactures toothpaste and toothbrush applied a great and creative guerrilla marketing tactic. They made Popsicle sticks that resemble a toothbrush inside chocolate and cake to remind whoever eats the cake to brush after enjoying an ice cream bar to eliminate cavities manifestation.

8. Company Cars Animation

Most companies have adopted this guerrilla marketing strategy. Duracell has taken this tactic and made their bus lights look like a Duracell torch. Another animation is the Copenhagen Zoo who have customized their tour bus to have the snake look that catches eyes everywhere it drives past.

9. Bounty's Giant Popsicle

By installing life-sized "messes" throughout the streets of New York -- a giant, knocked-over coffee cup and a gigantic melting popsicle -- Bounty found a unique way to advertise its product and the solution it provides, with minimal words.

You might ask, "Wouldn't a concise billboard ad accomplish the same thing?" Well, not really. Culturally, we're starting to opt for every possible way to eradicate ads from our lives. That's why we love things like DVR and ad-free options on streaming services like Hulu and YouTube. This campaign, unlike an ad, isn't as easy to ignore. After all, if you stumbled upon a melting popsicle the size of your mattress on your way to work, would you stop and look? We would.