9 Essential components of manufacturing website design

These nine elements of manufacturing website design will help guide potential clients through the buyer's journey and drive conversions.

Having a robust online presence is vital for any business, including manufacturing or industrial. However, simply having a website isn’t enough to promote your company and inform customers about your products or services, or they can get in touch. A company website must include this information, but that’s not why customers visit websites. Customers visit websites as a part of their ‘buyer’s journey.’?

Sure, they want to know how your company or brand can solve their problems, but if you have a well-designed website, it helps guide potential clients through that journey.?

This post will discuss what features and elements a manufacturing website design should have to generate more leads and drive increased sales and revenue. ?

9 key elements of manufacturing website design

1. Design?

The most essential element of any manufacturing company’s website is the design. Various surveys report that 50% of consumers see website design as vital for a business, with the most valued visual elements being images, videos, and color. Surveys also indicate that 38% of visitors focus on page layout and navigation during their first visit, while 42% may leave due to poor design and functionality.?

This shows how important it is for any business to have a modern and functional website. If you want your website to leave a favorable impression of your business to prospective customers, ensure your website is modern and has an aesthetic design. Make sure the design doesn’t distract your visitors and can concentrate on your products and services.?

2. Navigation

Your website may have a modern and sleek design, but your efforts will go in vain if your visitors find the layout of your website confusing and struggle to find what they are looking for. Intuitive navigation plays a huge role in any website design . An easy navigation and user-friendly interface enables visitors to easily find your products and services. It helps visitors check out relevant content or sections of your website without getting frustrated, which in turn reduces the bounce rate.

3. Hero

The ‘hero’ section contains the main image of a website that appears whenever anyone visits your website. The ‘hero’ of a well-designed website is visible without any scrolling and includes the main headline, subheadings, or any relevant copy and the call to action (CTA). Your hero should effectively introduce your brand visually, clearly establish what your company does and how it can help the audience, and make a clear and prominent call to action that guides visitors on what to do next.

4. About Us page

This is another crucial manufacturing website design element, and here’s why. As we already mentioned, whenever a visitor visits your website, they are in the initial stages of the buyer’s journey. Therefore, your ‘about us’ section must articulate what you do and why they should choose your company. There are many ways to make your ‘about us’ compelling. Most just give an overview of their company, how your company started, and where it is now from its humble beginnings. Many manufacturing companies do this, and even though this is pretty common, customers always like a good story. So, weave a narrative that resonates with your audience.?

5. Product pages

The product page or catalogue is an important element for manufacturing website design. In this section, the visitor expects to find all the products your company offers. It is crucial that the images of your products are of high quality, and the product names are mentioned with comprehensive descriptions.?

You should ensure that whoever visits your product page will get adequate knowledge about your products, their features, specifications, and applications.? Ensure the information is updated and accurate and the products are organized in proper categories so that buyers can easily find them. We suggest including a search box and category filters to make the experience more intuitive.?

6. Contact Us page

This page isn’t just important for manufacturing website design but for any kind of website design. Regardless of what industry your company is in, customers want to get in touch with you or just want to send a query to learn more about your products or services. If you don’t have a proper Contact Us page on your website or visitors can’t find it easily, it is highly likely they will leave. Your contact page should feature your company’s contact information, email addresses, phone numbers, fax numbers, working hours, and the physical address of your business.?

7. Contact forms

Speaking of contact pages, contact forms are also necessary in manufacturing website design. Contact forms are one of the best ways to capture leads. Ensure that your contact forms don’t have unnecessary fields, which can deter potential leads from completing the form. Only include fields that are essential information to initiate communication, such as name, email address, phone number, subject, and message.?

8. Blog

There was a time when website designers didn’t feel the need to include a blog section in manufacturing website designs. Blogs are essential components for content marketing, and back then, most thought that blogs were for companies that offer marketing services. However, things have changed, and it seems like every manufacturing website now has a blog section.?

These days, manufacturing companies are increasingly recognizing the value of maintaining a blog section, where they can share the latest industry trends and insights, product updates, opinions from industry leaders, and other content that adds value to the buyer’s journey. Companies are also creating top-of-funnel (TOFU) SEO content for their audience, which can significantly boost organic traffic to your website. If your company blog has in-depth and engaging content, it will assist them in their buyers’ journey, compelling them to purchase.?

9. Calls to action (CTAs)?

Strategic placement of calls to action (CTAs) across all pages is essential in any manufacturing website design.? CTAs encourage potential customers to take further action, whether by asking them for a quote, sending a message, scheduling a consultation, or signing up for a weekly or monthly newsletter. This improves user engagement and maximizes the conversion rate.?

There you have it. Design,? navigation, hero, about us page, product pages, contact us page and forms, blog section, and CTAs are all essential elements for a successful manufacturing website design. There are other factors that contribute to creating an effective website design. Still, incorporating these nine elements into your website design can improve user experience and drive more leads and conversions for your business.?