9 Essential Components Of Industrial Website Design

Regardless of the industry, businesses must have a robust online presence to succeed amidst the fierce competition. In addition to social media, a well-designed and professional website will enable you to showcase your products and services, connect with your audience, promote your credibility, generate leads, and drive conversions.?

Unlike other websites, the design and purpose of industrial company websites are different. Industrial websites provide potential customers with comprehensive information about their products, services, and capabilities. These websites offer detailed descriptions of their products, their industrial experience and expertise, and certifications. Additionally, they offer features like requesting quotes, placing orders, frequently asked questions (FAQs), blog sections, and more.?

In this article, we will discuss the critical elements of an industrial website design that you need to focus on to showcase your products and services,? build trust with visitors, and ultimately drive conversions.

9 key elements of manufacturing website design

1. Website design and structure?

One of the main elements of any industrial website design is its structure and design. Your potential buyers should have a positive impression when they visit your website for the first time. You want them to spend more time searching for information and reading the content on your website.?

According to Hostinger, a well-designed website with relevant information can prevent 38% of users from leaving it. That’s a lot of potential leads and buyers. This is why you must ensure your website has a modern design, functional layout, and easy navigation.?

Speaking of easy navigation, we want to remind you that your website may look modern and attractive, but if its layout confuses visitors and makes it frustrating to find the information they are looking for, your efforts will go in vain. Therefore, ensure your visitors have a good user experience by making the website's interface user-friendly and easy to navigate.???

2. Mobile-friendly layout

Another important element on our list for industrial website design is to ensure that your website is optimized for various screen sizes. By this, we are trying to make the case that the website should be responsive, making it accessible on mobile devices.?

As more people—studies show that almost 60% of users—access the web on their phones, it has become increasingly important to ensure that your website loads quickly and works properly on mobile devices. If images and content load slowly, users will lose interest and abandon the site. In addition, make sure the content is perfectly readable and interactive elements like CTAs and filter buttons are easily clickable by fingers.?

3. About Us page

This is another important element of industrial website design, and is easy to understand why. Buyers only want to do business with someone they know, feel confident about, and trust. The ‘about us’ section is where you need to convince your potential clients why they should choose you over your competitors.?

Mention what your company does, its history, mission, values, and the key people behind the company. In addition, highlight signals that enhance your company’s trustworthiness, such as industry certifications, case studies, testimonials, industry affiliations, and expertise. These assure your visitors about your company’s expertise and reliability, which is crucial for conversions.?

4. Contact page

You want prospects to reach out to you, right? Any industrial or manufacturing website must have an easily visible contact page that provides information about the company’s physical address, phone numbers, emails, fax numbers, and business hours. Placing a CTA on contact pages is effective in encouraging visitors to request a quote or ask a question about the products or services they may have. Another important industrial website design tip is to include a CTA or link at every section or page of the website so that visitors can get in touch with the company without leaving the page and navigating to the contact page.

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5. Contact forms

Speaking of contact pages, contact forms are another crucial yet one of the least emphasized areas of industrial website design. Your industrial website may be well-designed, easily navigable, and has well-written content, but if you can’t get leads from your CTA and contact forms, we can safely say your website isn’t doing its job.?

Contact forms are one of the best ways to collect information about your visitors, but you need to ensure that the layout, structure, and length do not deter visitors from giving out their personal information. Ensure that your contact forms don’t have unnecessary fields and only include fields essential information to initiate a communication, such as name, phone number, email address, subject, and message.?

6. High-quality visuals and media

Images speak a thousand words, and we couldn’t agree more when it comes to industrial website design. We have surveyed the best manufacturing and industrial websites and concluded that all the leading websites have high-quality visuals. The websites have professional images, videos, and animations to showcase their products, product features, manufacturing processes, and company facilities. High-quality visuals attract visitors and help create a positive first impression about your company’s offerings and expertise, which are crucial in building credibility and trust.?

7. Product pages

Our discussion about the importance of having high-quality visual content in your industrial website design is incomplete without a product page. The product page or catalog page is where your potential client will visit to find the products your company offers. Ensure that the images of your products are of high quality and have comprehensive details about their features, specifications, and applications. Make sure the product information is up-to-date and accurate and the products are organized in proper categories.?

Given that products may have several configurations or features, we recommend you incorporate configuration technologies on your website. This will help visitors input their specific requirements and begin searching for the configuration that best suits their projects. In addition, include a search box and category filters to make searching for products more intuitive.?

8. Effective SEO practices

The internet is overcrowded with similar websites and products making it challenging for visitors to find a website that meets their needs. This is where search engine optimization or SEO comes in. Your website may be well-designed, functional, and easy to use, but if your potential buyers can find your website in the search results, chances are you won’t get enough leads. This is why the best industrial websites are optimized for search engines and always rank higher in search engine results. These websites use relevant keywords, optimized meta tags, and compelling content.?

Unique and engaging content is the most effective way to ensure your visitors spend more time on your website, check out various sections of the site, and get to know more about your company. We highly suggest you include a blog and news section in your industrial website design and post engaging blog posts (including creating top-of-funnel (TOFU) SEO content for your audience), the latest news and insights about your industry, product updates, and opinions from industry leaders. In addition, take time to create compelling website copy and actionable eBooks (free eBooks are the best). These SEO strategies will help your website rank higher in search results leading to more organic traffic, higher engagement, and better conversion rates.?

9. Calls to action (CTAs)?

Last but not least on our list are CTAs. We already mentioned them a few times, and we can’t stop talking about them, and for good reason. They’re super important in industrial website design. CTAs are highly effective in getting your message across. Visitors like websites that encourage them to take some kind of action or to do something.?

You may have a perfect website and compelling copy and content, but if you ask your potential customers to take action, they won't. They will check your website and read the content, and hopefully, they will like it and want to buy from you. But if you don’t have a strong CTA at the end of the page, you will likely lose that client.?

CTAs are like friendly prompts that guide potential customers toward taking the next step. They can ask for a quote, send a message, schedule a consultation, or even sign up for a weekly or monthly newsletter. By doing so, we boost user engagement and increase the chances of conversion.?

There you have it—an attractive design, mobile-friendly layout, intuitive navigation, compelling about us and contact page, easy-to-use contact forms, high-quality visuals and product pages, blog section, and CTAs are the key ingredients of a well-designed industrial website. Incorporating these nine must-have elements in your next industrial website design will not only improve your online presence but also drive more leads and conversions.?

Are you thinking of creating a smooth, effective, and results-driven industrial website for your company? Starlit Devs excels in creating websites using custom WordPress development solutions that will transform your industrial website into a growth engine for your company.?

Want to know how Starlit Devs can take your website to the next level??

Book a free consultation to find out.?