9 Email Marketing Tools Successful Brands Leverage

You’ve likely come across numerous email marketing tools claiming to offer you the best features your business will ever need for your campaigns.

Finding the best email marketing software then becomes a challenging task.

But it shouldn’t be, especially if you know what features your business considers crucial, requirements for your email marketing campaigns, and your budget.

With this information, you can comfortably pick one email marketing service among the many that can help you nurture relationships with your audience and drive returns.

And guess what?

Consumers love emails.

According to marketing projections,?4 in 5?people in the US will use email in 2021 at least once a month. Additionally, according to another?study, they prefer to get communications from brands through email.

However, the trick to getting into their inbox and not spam folder is knowing how to choose email marketing tools that fulfill your marketing goals. They should help you create strong connections, push subscribers to take action, and increase sales.

And in this post, we make it easy to choose one of the best email marketing tools by listing key features, pros, cons, and pricing plans.

The Top Email Marketing Tools for Your Business

Why care about choosing the best email marketing tools?

Email marketing is affordable, and with the right email marketing tools, you can easily access analytics that help you improve campaigns for better results.

What’s more?

You can use these email marketing tools to nurture leads, increase traffic,?build brand awareness, move customers along their journey, and so much more.

Most importantly, though, email marketing drives great returns on investment (ROI).

According to recent statistics, email returns an average ROI of $36 for every $1 marketers spend in the US.

So, are you now ready to discover the best in email marketing tools?

Let’s dive in.

1.?HubSpot Email Marketing Tools

HubSpot is among the top email marketing tools because it offers you everything to grow your business with email. It gives you access to a landing page builder, newsletter software, customer relationship management, a?form builder, and so much more.

Integrating their CRM also enables you to track your emails, schedule messages, and log all audience interactions with your business. This then makes it easy to grow your email list and personalize messaging.

Key Features

• All in one platform with marketing automation, SEO tools, social media tools, CRM, etc.
• Easy contact management
• Detailed analytics with the ability to A/B test different details in your email marketing campaigns
• Landing pages optimized for different devices
• A form builder to create sign-up forms optimized for one click
• Personalization features to tailor messaging, offers, content, etc., depending on user information and behavior.
• Integration with popular tools
• Ad campaign tracking
• Customizable pre-built templates

Pros?

• Easy to use
• Extensive resource library
• All-in-one CRM, marketing, and sales features
• Great customer support
• Customizable templates
• Numerous integrations
• Standard and custom reports

Cons

• Prices increase as your database grows
• Most features like A/B testing and SEO tools are only available with paid versions.
• Not suitable if you only need email marketing tools

Usability

• Easy to use

Tool Level

• Beginner/ Intermediate/ Expert

Pricing

• Free version?– $0
• Starter plan?– $50 per month
• Professional?– $890 per month
• Enterprise?– $3200 per month

2.?Omnisend

Omnisend is one of the email marketing tools that positions itself as an ecommerce platform. It offers tools that ecommerce businesses of all sizes, from?startups, small businesses, and enterprises, can leverage.

But that’s not all.

It’s also among email marketing tools that easily facilitate lead generation, automation, and omnichannel marketing. Omnisend integrates seamlessly with ecommerce platforms, centralizes marketing efforts across various channels, and features pre-built automation workflows.

Key Features

• Pre-built automation templates for transactional emails, welcome series, cart abandonment, etc.
• Easy segmentation based on shopping behavior
• Numerous email templates you can customize with their drag-and-drop editor
• AI-driven insights, analytics, and segmentation
• Customizable forms, landing pages, and pop-ups
• Detailed automation and email campaign reports
• Omnichannel features that integrate SMS, Facebook retargeting, Google retargeting, etc.
• Native integrations with numerous ecommerce platforms

Pros

• User-friendly dashboard
• Saves time with the many automation tools
• Mobile responsive templates
• Easy to read analysis and reports
• Numerous integrations

Cons

• Not suitable if you are not an online store
• Limited design options
• Features like automation, pre-built workflows, and A/B testing are not available in the free plan

Usability

• Easy to use

Tool Level

• Beginner/ Intermediate/ Expert

Pricing

• Free?-$0
• Standard plan?– $16 per month
• Pro plan?– $99 per month
• Enterprise plan?– custom pricing

3.?Moosend

As one of the email marketing tools, you can leverage, Moosend has robust automation workflows and a very user-friendly interface. It’s great for beginners and businesses that want to launch email campaigns without hassle.

It’s also one of the advanced email marketing tools that automate repetitive tasks, thus making it easy for marketers to focus on building audience relationships. You can use it to manage multiple email campaigns, design newsletters, and optimize your lead nurturing strategy.

Key Features

• Drag-and-drop email editor to customize newsletters
• Marketing automation tools with pre-built templates in different categories
• Custom opt-in forms you can use to build email lists on social networks or websites.
• Intuitive interface
• A/B testing features
• In-depth reports and actionable analytics
• Numerous integrations
• Drag-and-drop editor to create landing pages
• Easy to use funnel builder

Pros

• Powerful marketing automation workflows
• Quick customer support
• Free plan with many features
• Easy to use interface
• Numerous professional and simple templates

Cons

• You need paid plans to access landing page features, priority support, and custom reporting
• Fewer integrations compared to other plans
• Basic sign-up forms

Usability

• Easy to use

Tool Level

• Beginner/ Intermediate/ Expert

Pricing

• Free?– $0
• Pro Plan?– $10
• Enterprise Plan?– a customized plan

4.?Sendinblue

Sendinblue is one of the email marketing tools that allows you to send high-volume emails at an affordable price. It’s great for companies of all sizes and designed for accessibility.

This email marketing software enables you to create and?optimize landing pages?in minutes, communicate with customers easily via chat and retarget customers via Facebook.

Best of all?

Unlike other email marketing tools, Sendinblue offers a free plan that gives you access to features like SMS marketing, advanced segmentation, automation workflows, etc.

Key Features

• Robust automation workflows
• Easy to use interface
• Social media tools?to create Facebook retargeting ads
• Customizable email designs
• Targeted SMS to connect directly with customers
• Drag-and-drop feature to build landing pages
• In-depth reports and insights
• Machine learning-powered feature that helps you send emails at the right time
• A/B testing functionalities

Pros

• Ease of use
• Simple drag-and-drop email editor
• Personalization features
• Numerous templates
• Workflow editor with robust marketing automation features
• Google Analytics integration

Cons

• Few integrations
• Multiple users only available with paid plans
• Limited emails with the free email marketing plan

Usability

• Easy to use

Tool Level

• Beginner/ Intermediate/ Expert

Pricing

• Free?– $0
• Lite?– $25 per month
• Premium?– $65 per month
• Enterprise?– Contact the team for a quote

5.?Constant Contact

As one of the popular email marketing tools, Constant Contact is known for its attractive templates, numerous features, and versatility.

It’s an easy-to-use email marketing software and has all the basic features you need to automate your emails, set events, upload products, and?increase sales?to your online store.

Key Features

• Numerous email templates you can customize
• Numerous integrations
• Smart email editor to customize emails that stand out
• Basic automation features
• Innovative ecommerce tools to help grow your online store
• Easy email setup and template edit
• Numerous niche products, including those that help you with social media, digital product selling, etc.
• Comprehensive reporting with real-time tracking tools
• Additional tools to manage live events, online surveys, coupons, donations, etc.

Pros

• Great for managing registrations, tickets, events, invitations, etc.
• Social media marketing and ad tools
• Wide range of integrations
• Great email deliverability
• Responsive templates

Cons

• Limited customization
• Few tagging options, thus making it hard to personalize or automate
• A/B testing capabilities are limited

Usability

• Easy to use

Tool Level

• Beginner/ Intermediate/ Expert

Pricing

• Free?for one month
• Email?– begins at $20 per month
• Email Plus?– starts at $45 per month

6.?Campaign Monitor

Ease of use and numerous features to get your emails going distinguishes Campaign Monitor from other email marketing tools.

This email marketing service enables you to easily track customer journeys and access analytics with each pricing plan.

What’s more?

Continue reading this article at?Attrock.com