9 Effective SEO Techniques to Drive Organic Traffic in 2019
1-Improve user experience across your entire site
User experience (UX) refers to the set of behaviors that consumers display when interacting with a website. Several factors influence UX, from website design to form design.
More specifically, user experience defines users’ impressions of your website or other application based on how easy and pleasant it is to use. When you improve UX, you create a more desirable place for customers to interact with your brand.
When you improve user experience, you reduce friction between your website and your target audience.
2-Optimize for voice search
Google claims 50% of searches will be conducted using voice search by 2020.
Are you prepared for this seismic shift in SEO?
As a website or business owner, your primary aim is to enable potentially interested customers to find and purchase your products or services.
If consumers are increasingly using voice search to gain information, optimizing your site makes sense.
By implementing the latest digital marketing strategies, you can stay ahead of the competition and have the first mover advantage.
In this Book you are going to discover the Advanced SEO Techniques 2019.
3-Focus on topic clusters instead of keywords
The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy.
An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post.
4-Go into detail – but only when it’s relevant
5-Conquer video with YouTube SEO
Billions of video views take place on YouTube every day. Is your brand capturing any of this traffic?
Videos have risen to be an integral part of the online marketing mix; yet despite the increasingly widespread recognition of the power of videos, video optimization is not as commonly practiced as website and content optimization.
Taking the extra steps to make your videos easier to find and share will let you take advantage of all that YouTube and videos have to offer along the customer path to purchase.
6-Build a variety of backlinks
Because that traffic is directly related to the quality of the backlinks your website has, the more authoritative websites that link to you, the better rankings and traffic you’ll get.
And of course you want to keep an eye on your Google rankings. When crawling the web, Google looks in particular for your website’s backlinks, to understand how your pages are connected to one other and in what ways. Certainly there are hundreds of ranking factors. But backlinks represent the most important metric for SEO.
In this Book you are going to discover the Advanced SEO Techniques 2019.
7-Get a grip over technical optimization
Technical SEO is a very important step in the whole SEO process. If there are problems with your technical SEO then it is likely that your SEO efforts will not generate the expected results.
It is thus crucial to make sure that you understand what is technical SEO and how to get it right.
The good news is that after you do a technical SEO audit of your website and fix any potential problems, you won’t have to deal with it again.
8-Target local searchers with local landing pages and listings
The topic of conversation for the last two years has been around link-acquisition, reviews, and Google My Business features, and it shows.
For links, we saw a 381% increase in the number of backlinks pointing to top ranking landing pages.
For reviews, we saw a 30% increase in Google reviews and an average of 15 reviews on Facebook and 13 reviews on yelp for to ranking sites profiles.
For Google My Business we are starting to see people using the Q&A’s feature, but there is a lot of room for improvement here. There are more questions being asked than answers being giving. 31% of the top listing had questions whereas only 9% of top listings had answers. This shows an area where improvements could easily be made by paying attention to what is happening on your GMB listing.
9-Know how to measure SEO performance
You know what they say, “If you can’t measure it, you can’t improve it.” In Search Engine Optimization measurement is critical to success. Sure, keyword rankings are a great measure of SEO. More keywords ranking higher means more traffic, right? But, reporting solely on keywords devalues the marketer’s role and doesn’t paint the full picture of why SEO is important to the organization. Going beyond keyword rankings allows marketing teams to showcase what really matters: how organic search brings revenue and profit to the business. Thankfully, one of the best tools for measuring SEO is freely available, and probably already installed on your website – Google Analytics!
In this Book you are going to discover the Advanced SEO Techniques 2019.
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