9 Easy Link Building Strategies to Grow Your Website

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No doubt, you need quality links for your website to scale. Your main pages need quality links that will build your credibility online. While most people argue otherwise, link building Is integral for SEO.

Cheap links will not cut it, and Google may penalize your website. Link building remains one of the hardest parts of SEO for many people. Everything from the budget to tactics can overwhelm you. Also, many people fall prey to backlink firms that churn out low-quality links.?

Let's look at link building, It's importance, and nine strategies you can build links for your blog.?

Why is Link Building Important?

Link building helps in ranking your web pages. It is also a way search engines uses to determine your authority. Quality links from great websites give an impression of trust and authority. Ultimately, backlinks show confidence from other sites.

Quality links will cost you between $300 to $500. That goes to show the importance of backlinks for SEO. Consequently, every link you create should be of maximum value and serve you for a long time.

Link building Techniques

1. Reverse Engineering competitor’s Links

SEO is all about keeping up with your competitors. Reverse engineering your competitor links is one way to start. It involves using tools like AHRefs, Moz, and Semrush to track your competitor’s keywords. See the keyword gaps and industry trends and create content for them.

When you have authority and better content to build on, you get better backlinks and outrank them. The method is also called the skyscraper method. The method is suitable for beginners, and will require outreach for backlinks.

2. Reclaiming old links

Lost links can affect your authority on SERPs. That is why reclaiming old links is an essential link-building skill. Older links no longer work, or the pages may be missing. Reclaiming helps you refresh old links to make them work.

Reclaim old links by contacting the website owners and sending the correct links to your website. Your SEO tool or Console will flag any missing and broken links. Use the pointers to correct them.

3. Infographics

Creating infographics can help you gain backlinks to your websites. Infographics from your content are easy to share around the web as they offer a breakdown of the content. It is a perfect way to create a visual for your content.?

An infographic must be attached to a link to the content on your blog. People can follow the link to read more about the trending topic on your website. Make your infographic easy to embed for other websites to share.

4. Case and Data Studies

People need data to share when presenting facts about a topic. Creating data and case studies on your website can help earn links from all over the internet. It could be a study about a current issue that people would like clarity about. For instance, everyone wants data on Twitter's growth after the Elon Musk takeover. When people use your data when writing, they will link back to it. It is an easy way to gather backlinks from all kinds of websites.

5. Resource pages

Backlinking through resource pages is another way to build authority online. You reach out to popular resource pages and share your link pages with relevant information. Some resource pages allow you to edit their content and add your source.

When you have content clusters with lots of information on a topic, you can use them for resource pages. Create a resource page on your blog where people can view valuable information. They can use it for reference.

6. Passive Links

Quality content can help you rank on SERPS and gain passive links. The tactic relies on your ability to build authority on a topic online. One way to do that is by creating topic clusters and giving valuable information on each article you publish on the site.

People tend to link to articles on the first page if they find it useful. Writing articles that generate passive links should start with understanding the search intent.

7. Guest Blogging

Guest posting is another way to get backlinks. You write a blog post to a site and link back to your page. Guest blogging is easy when you have a network of bloggers within your reach. You can also try outreach to blogs and websites within your reach.

Always vet the blog you want to guest post on. It helps you filter low-quality links that will not help your ranking. Look for factors like trust rating.

8. Answer Questions on Reddit and Quora

Reddit and Quora are places people go to find answers from real users. The best part is that you can answer the questions and add links to your blog. It provides a reference for the curious reader and leads them to a reliable source. They can link back to your content on their blogs.

Engage posts on Quora and Reddit and answer questions related to your niche. Provide accurate information that someone can back up.

9. News Jacking

News jacking is a PR stunt that SEO agencies use to garner backlinks. It involves creating content around trending topics. You have to follow digital trends in your niche and cover news within the first 24 to 72 hours. Ultimately, the content places you as a thought leader on current events and trends.

Newsjacking articles require expert input, research, and data. Focus on your niche to avoid SERPs perceiving the content as spam, hurting your ranking. News Jacking can drive massive traffic to your website.??

The nine back-linking strategies above can set you on your path to online success. Talk to us today for link building guidance. We will guide you through simple steps so you can gain valuable backlinks for your website.