9 Easy But Effective Digital Marketing Tips
Ritika Gupta
Startup Advisor on Growth & Strategy | Associator Director Growth & Marketing at StayVista | Experienced Digital Marketer | Analytics | Product & Growth | GrowthX fellow
9 Easy But Effective Digital Marketing Tips
Digital Marketing. One of the most impactful ways of reaching your target audience right at their fingertips. Starting from cost-effective digital marketing practices like optimizing for search engines, to investing thousands of dollars in ad spends, digital marketing has solutions for almost every single one of your marketing needs.?
While it is true that almost anyone can begin digital marketing and achieve effective results, following certain important tips will take your digital marketing efforts to the next level.?
If you’re looking to up your game in digital marketing, this article is the right place for you. Through this blog post, we will cover 9 of the easiest, but super effective tips that you can employ to up the ante in your digital marketing efforts.?
9 Easy But Effective Digital Marketing Tips
Start by defining buyer personas
One of the most overlooked, albeit being the most important step in digital marketing efforts is to define buyer personas. One of the best benefits of digital marketing is that you can focus your efforts on only your “target audience”. Only the type of people who will buy your products/services. This way, all your efforts, and resources will lead to higher conversion rates. By defining buyer personas, you will know exactly who to target, which platforms to use, and how much to spend on these different platforms for maximum results.?
Set SMART goals
Digital marketing efforts without SMART goals are like a car without fuel - they would be useless. Set SMART goals, and periodically review them to ensure that your marketing campaigns are going on the right path and that your marketing budget is being utilised properly.?
But what are SMART goals I hear you ask?
SMART is an acronym, abbreviated from Specific, Measurable, Attainable, Relevant, and Timely.?
Make use of the Free Tools First
One of the most common mistakes that digital marketers often run into, is to rush into paid tools like SEMRush, and AHREFS without making use of the tools that are already available to them. Starting with the Meta Business suite, Google Search Console, Google Analytics, and Google Adwords, there are plenty of free tools that allow you to scale up your digital marketing efforts significantly.?
Don’t get me wrong, some paid tools are definitely worth it - but not right off the bat when you’re just starting out on digital marketing efforts. Get your basics done right, and then think about the paid tools to take your digital marketing strategies to the next level.
Content is King
Most digital marketing agencies will have you focus on Social Media Optimization and advertising on search engines and other social media platforms.?
They are effective - yes - but not without proper content that your audience can engage with effectively.?
Content is truly king and can tick multiple boxes at once.?
Most people often err and measure the performance of content by merely looking at the number of people that visit the blog. They don’t realize that the small sample size that visits the blog, can then be used by Meta Pixel, to define lookalikes, and remarket to a broader audience.?
领英推荐
Repurpose FTW
People are beginning to understand the importance of content, but are failing heavily to utilize the power of repurposing content on the internet. For instance, a detailed blog that you write can be repurposed on different platforms - it could be converted into a video for YouTube, a detailed single infographic for Pinterest, multiple infographics for LinkedIn and Instagram, and a dedicated thread for Twitter.
Not only does this maximize the results of the efforts and resources that you’ve put into creating original content, but it will also allow you to increase your digital presence, and credibility in the eyes of search engines like Google, and will act as a tremendous boost to your website’s SEO score.
Take a hard look at your Website?
Even if you have amazing social media profiles and generate ample leads using your other digital marketing efforts, a poor website will often lead to poor conversion rates. Most people tend to optimize websites heavily for SEO purposes, which often leads to a poor User Experience. There is a mantra that all seasoned digital marketers use - optimize for people first, search engines second.?
Don’t get me wrong, SEO is extremely important, but not as important as satisfying the search intent of your users. Be extremely critical of your website, and try to optimize it as much as possible.?
Build a Mailing List
I don’t know what is it with digital marketers often being negligent on the benefits of email marketing. I daresay, email marketing is one of the best tools to not only help retain your existing customers but help bring along new ones into your mix as well. Emails are personal, and despite your skepticisms on Emails probably ending up unopened on the spam folder, trust me - it works.?
Not only is creating and maintaining an email list cost-effective, but it will also often lead to some of the highest RoI numbers you’ll probably ever see in your career as an entrepreneur/ marketing head/ digital marketer.
Do Not Underestimate Ads
Companies like Facebook and Google make a lot of money from Ads and for a very good reason. Despite being labeled as Ads and Sponsered - people do tend to click on the links, and if you have a solid landing page redirecting from those ads, conversions are sure to be high. Of course, the keyword research and targeting need to be on point, but if you nail these two elements together, the number of leads that you’ll generate will increase tremendously.?
Influencers Can Be Your Brand’s Best Friend
Influencer marketing is all the hip right now. Influencers with thousands of followers can help put your brand in front of thousands of new potential customers, that are likely to purchase your product/service (provided you’ve partnered with the right influencer).?
PSA: Do not, under any circumstances, pay influencers with the intention of making them say only positive things about your product/brand. The truth will soon be out, but your brand’s reputation will undergo irreparable damage. Instead, ask them to speak their mind about the product, which will often lead to better trust in the eyes of the consumers.?
BONUS: Referral/Affiliate Marketing
Build an affiliate marketing network. Use separate identifier IDs for affiliate marketers, and use your existing customers to refer to new people, in exchange for a healthy commission/discount. Not only will this allow for more customers to come in, but you’ll also end up paying only for leads that are already converted. Your cost per conversion ratio will literally be at 100% - making this your most effective marketing investment.?
Final Word
These tips are just scratching the surface when it comes to growing your marketing efforts and scaling your business to the next level.