9 Digital Marketing Trends to Promote Your Business in 2024, Ranked!
Maxine Bolt
CEO & Owner at Famous Digital Media (Google Partner) | Helping business leaders grow revenue using the inbound marketing methodology.
These digital marketing trends will be used in 2024 to send your business soaring!
We’ve kept a close eye on digital marketing for decades, so we certainly know how to spot trends and discern which are worth following—or forgetting!
This article counts down our predictions on the 9 top-performing digital marketing trends for business promotion in 2024. What will take the number 1 spot?
Why do Digital Marketing Trends Matter?
A trend is a movement or change in behaviour that is becoming (or has become) commonplace. It’s important to spot digital marketing trends early to stay ahead of the curve, increasing your brand’s relevance and credibility!
It’s all about being able to “read your market” to position your brand as forward-thinking and customer-centric to gain a competitive advantage. When you can see where things are heading, you’ll discover more opportunities—and you could even land your brand the title of “trendsetter.”
Speaking about Ranking
Everything is online! So, if your digital marketing content isn’t relevant, you’re losing rank on Google’s Search Engine Results Page (SERP).?
Staying on trend (or even ahead of it) is a great way to secure higher SERP ranking organically AND with paid media because it makes your audience search for you! Therefore, this is the most potent and prominent digital marketing strategy for SEO—something your business can’t afford to miss.
Here are the other 2024 digital marketing trends worth adopting.
9. Cookie-less Tracking Trends
You can’t have your cookie and eat it anymore. Data privacy concerns boiled over in 2023 to the demise of cookie tracking and third-party data.
The need for opt-in, first-party data, and data usage transparency is a trend that will not only grow but evolve in the months ahead.
Fortunately, Google saw this coming and released GA4, which is geared to this new age of tracking and analysis.
Digital marketers need to overhaul their data collection strategies. We recommend employing technology like AI and ML to sort through mounds of historical data to create propensity models. The old faithful website sign-up for lead nurturing via email will also be revived.
Though how we used to do things has changed, first-party data collection is good. It’s 100% consensual, it’s accurate, it costs less to collect, you’ll own the data, and you’ll build trust with your targets.? ?
Although 9th on the list, you can expect more digital marketing trends related to data privacy and protection.
8. Immersive Experiences—AR & VR
Soon, we won’t be able to distinguish between online and offline marketing. Tech like AR (Augmented Reality) and VR (Virtual Reality) are closing the digital/ physical gap.
Immersive experiences like a complete virtual walk-through for viewing real estate and augmenting furniture in your living room are propelling commerce forward.
Business-to-business brands stand to benefit the most from this digital marketing trend. The technology enables marketers to overcome typical barriers in the buying cycle. It could likely even unlock the potential to turn face-to-face sales into eCommerce transactions.
7. E-Commerce Trends
e-Commerce is nothing new, but it has come to the fore in a new way in the last 12 months.
Customers all over the world are used to the convenience of buying online. So much so that e-tail is set to overtake conventional in-store shopping. Social Media platforms like Facebook and Instagram have bolstered their in-app purchase capabilities to cater to this growing digital selling and digital marketing trend.
Suffice it to say that even B2B brands should jump on this bandwagon (or risk being left in the dust). Here’s what you need in 2024:
6. Email Marketing Trends
Email is a constant in digital marketing trends lists because email remains the most effective marketing tool.
Leveraging the power of email marketing, however, requires staying on trend with user behaviour. You see, the power of email marketing hasn’t changed, but how people interact with and view emails has.
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So, what are the trends?
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5. Short-Form Video
TikTok has been trending for some time. Gen X and older millennials were relieved to get back the Vines they so sorely missed, and the whole cohort of Gen Z’s feel like they invented short-form video.
The platform came of age in 2023, and all the competitors trailing on its coattails (reels and shorts) enjoyed the fruits of the harvest.
Short-form video promises to continue its dominance in 2024. Take advantage of small attention spans with this dynamic medium. Use it to draw eyeballs to longer content, attention-grabbing testimonials or titbit storytelling.
4. Developments in Personalisation
Data is precious, and as privacy and protection advances, so does our [marketer’s] responsibility to use the first-party data we obtain wisely.
One thing consumers have made crystal clear is that if they hand over their data, it should be used to create a fully personalised experience.
AI has shrunk the Big-Data hurdle. Now users expect brands to analyse the vast data at their disposal to create perfectly curated content, adverts and product recommendations.
3. The Rise Voice Search and Conversational Tools
We’ve seen voice search on the horizon for what feels like an eternity, and the advent of ChatGPT in November 2022 is just what we needed for dawn to break.
The third most significant digital marketing trend of 2024 is that conversational interactions will become the norm as we straddle virtual and physical realities.
AI-powered chatbots and wizards provide instant solutions to onboard customers and resolve queries. ?
2. Google Bard and other ChatGPT Alternatives
ChatGPT has just celebrated its first birthday, and what a storm the Chat Generative Pre-trained Transformer caused in one year.
Using natural language processing to generate human-like conversation and churn out results in milliseconds has put virtual assistants like Siri to shame.
The thing is that just because ChatGPT went to market first doesn’t make it the best. Microsoft released their AI assistant, Copilot shortly after OpenAI. It is fully integrated with the entire MS 365 suite to perform tasks within the business productivity apps on your behalf, one-upping the competition already.
In response to ChatGPT’s tremendous success and growing market share, Google had to launch Bard sooner than expected (with a few teething problems). But, honestly, its access to newer and larger volumes of data places Bard in a position to overtake ChatGPT potentially.
Developers are learning fast, so competition between AI assistants is growing rapidly. Wise developers will niche them. Wiser marketers will leverage them all! ?
1. Artificial Intelligence
We all dipped our toes in the pool of artificial intelligence in 2023, getting a feel for its potential. In 2024, we foresee AI growing in might.
As mentioned, AI assistants and chatbots will be in every digital marketer’s arsenal. Early adopters should use the technology to decipher first-party big data and create hyper-personalised experiences.
We predict that we will see new developments in AI capabilities, unlocking greater capacity and productivity in business.
We’re set on making the most of AI to enhance digital marketing and YOUR business. Sign up for our newsletter and follow us on social media for more on the latest digital marketing trends and how to improve your digital marketing.
Chat soon,
Maxine, Famous Digital Media??