9 Creative Ways to Repurpose Your Blog Post

Creating quality blog posts takes effort, time, and creativity. It’s for this reason limiting it to one format or platform can dwarf its lifespan. One way to increase the lifespan of your blog posts is to repurpose them.?

Repurposing is creating new formats from your blog posts to share with different audiences. You can adapt or modify the blog post for a new purpose. Creating diverse formats for your blog posts helps you reach a wider audience and keep your content evergreen.

Hence, repurposing reinforces a message that’s easier to understand to an audience on a particular platform.?

Below are nine creative ways to breathe new life into your blog posts through repurposing.?

Make a SlideShare?

One way to repurpose your blog post is to make a SlideShare presentation for social media, especially for Instagram. You can make some graphics or memes using the content and share them.?

To get the ideal result, select a blog post with valuable information you can convert into a presentation format. Use the key points or main points to create a slideshare. Use bullets and numbered lists where necessary to make reading easier for your audience.?

Don’t forget to use the right font and size.

Convert Old Blog Posts into How-Tos?

You have many options when repurposing old blog posts. Turn the numerous blogs you've written on a topic into a user-friendly guide containing substantial information.?

You can achieve this by breaking down the content into actionable steps in an organised structure. It’s ideal to add visuals to illustrate your points.

Use Your Evergreen Content.?

Whenever possible, use evergreen content for repurposing. In this way, you will have options to pick from, allowing you to create something meaningful. You can record the content in a podcast, create visuals, or add new insights.?

Interactive Content

Your audience wants to be part of the conversation on your blog. To include your target audience creatively, turn your blog post into interactive content such as quizzes, polls, or surveys. Interactive content engages your audience and provides valuable insights into their preferences and opinions.

Create Infographics?

If you have a favourite blog you want more people to read, consider dicing it into short points and putting them in infographic form. You can highlight the main points and use icons that resonate with your readers.

Host a Podcast

Podcasts are becoming a strategic form of content you can take advantage of. Your evergreen content provides ideal resources for a podcast. Look at the popular posts your audience shared and engaged with. Host a podcast talking more in-depth about them.

Create Videos

You can repurpose your written content as visuals in various ways, including video. Creating brand videos from your existing content can help you reach more people and attract new customers. Use social media to share these videos with your audience.

Create a PDF Download

People who love your content and want to keep it for future reference. They would desire to download the content, not just save the URL. Make things easier by repurposing them into PDFs they can download after reading. Downloadable content can serve as a lead magnet to capture email addresses while providing value.

Email Newsletters

If you have multiple blogs you want to repurpose, summarise them in a newsletter, providing a concise overview and linking back to the full article. Sending out this email is an excellent way to reach your email subscribers who might have missed the original post.

In Wrapping Up...

You can use repurposing blog posts to reach a wide range of audiences. If you’re struggling with organic traffic, repurposing can improve your SEO and engagement and reinforce your key messages. Adapting existing content allows businesses to extend the lifespan of valuable content, diversify their content strategy, and maximise their online presence.

Watch the YouTube video below by Venngage for an in-depth opinion.