The 9 Commandments of Building Your Expert Platform

1. Master Your Positioning: Clearly define your niche and position yourself as the go-to expert. Understand your target audience and tailor your messaging to meet their specific needs and challenges.

2. Articulate Your Value: Communicate your unique value clearly and compellingly. Ensure every piece of content, from articles to social media posts, resonates with your core message and for your core audience.

3. Establish Your Distinction: Differentiate yourself from look-alike competitors. Highlight what sets you apart, be it your approach, experience, or perspective, to create a memorable thought leadership brand.

4. Write Your Book: Develop an intriguing and relevant book concept that captures attention, stands out, and reflects your deep expertise. Ensure it totally aligns with your platform's core themes and your audience's most urgent problems they want to solve, or outcomes they want to create.

5. Build a Keynote that Converts: Speaking is the most powerful and quickest way to get your thought leadership platform in front of your target market. Whether it's a TEDx talk, paid professional keynote speech, or "speak to sell" strategy, it should promise value, evoke curiosity, and be intimately relevant to your audience's interests and desires.

6. Embrace Contrarian Viewpoints: Don't shy away from expressing unique or unconventional opinions. Contrarian viewpoints differentiate you and spark meaningful conversations, enhancing your expert status. Bust some myths. Tell dangerous truths. Be memorable and repeatable.

7. Develop a Video Content Marketing Plan: Leverage video content to engage your audience more deeply. Plan a series of educational, engaging, and promotional videos that align with your platform's goals and audience's needs. Think in terms of video sound bites or "shorts" mixed with longer content that deepens your relationship with your target market at scale.

8. Engage with Your Community: Build and nurture your community by responding to comments, participating in discussions, and offering help. Your active engagement demonstrates your commitment and builds trust. Find the right blogs, portals, communities, and groups where your target market is already asking questions, seeking answers, and is open to expert opinions and guidance.

9. Innovate and Iterate: Continually refine your thought leadership platform based on feedback, performance data, and evolving industry trends. Always be on the lookout for new ideas, challenges, and opportunities to increase relevance and engagement with the exact prospects you want to connect with.

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