9 Brands Who Nailed Influencer Marketing and Got Amazing Results

Influencer marketing has grabbed the attention of marketers around the world. It is easy to set up and offers stellar returns. By partnering with prominent influencers in their niches, brands have increased their reach, generated leads, and increased sales.

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If you’re planning to start your very first campaign, it’s a good idea to take a look at how others have done it. Here are some of the best examples of brands using influencer marketing.

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1. Bach Flower Remedies

Bach Flower Remedies collaborated with influential bloggers such as A Girl Named PJ and A Clothes Horse. The influencers published posts that promoted the brand’s range of natural products. This increased their brand awareness.

At the same time, they offered a “buy one, get one free” coupon. This was added to every sponsored post as well to encourage the influencers’ followers to try the products for themselves.

The campaign generated more than 6,000 clicks and 133 million social media impressions. Because of the campaign, the brand’s follower count increased by 258% too.

Image via A Clothes Horse

2. Lynda

One of the top brands using influencer marketing, Lynda, is one of the biggest online learning portals. It was acquired by Amazon in 2015. It is one of the many e-learning brands using influencer marketing. They chose to partner with YouTube influencers such as Rooster Teeth and The Fine Brothers.

Image via YouTube

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Through this campaign, they reached out to about 46 million people who were the subscribers of these YouTubers. Jack Douglass incorporated the content from Lynda into his regular videos. Many of these videos got over a million views too.

The Fine Brothers, on the other hand, created numerous sponsored videos in which they inserted a link to Lynda. Some of their videos even generated over 25 million views.

3. Sprint

Sprint is also one of the brands using influencer marketing. For their #LiveUnlimited campaign, they collaborated with Lele Pons, Bradley Martyn, and other influential personalities. All of them are social media influencers with a massive following.

Additionally, all of them have lifestyles which are similar to the campaign’s name. This made them the perfect people to partner with. Sprint created a video ad which had all five influencers in it. This video got over 200k views on YouTube. Additionally, Lele Pons created a video and put it up on Instagram. This itself generated over 7.4 million views.

Image via Instagram

What made the campaign succeed even more was the cross-cultural promotion. Sprint worked with Latin marketing teams so that they could integrate both American and Latin elements. They also worked with influencers who were followed by loads of millennials and Gen-Z kids. This allowed them to reach and influence them as well. Through this campaign, Sprint could outpace Verizon and AT&T as well.

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4. Bigelow Tea

To promote their range of teas, Bigelow Tea launched a campaign in partnership with some prominent influencers like Ashley Thurman.

Through her blog, Cherished Bliss, Ashley provided readers with the recipe for iced tea that she used Bigelow Tea to make. Similarly, other influential bloggers such as Jess created beautiful decor pieces from the tea sachets.

Image via Cherished Bliss

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Through this campaign, Bigelow Tea was able to get more than 32,000 blog engagements. Their sales increased by 18.5% and their media value increased by 3 times as well.

5. Audible

One of the many Amazon brands using influencer marketing, Audible is the go-to place for all audiobook lovers. They collaborated with various YouTube influencers to promote their brand and drive conversions.

They collaborated with influencers from a variety of niches such as gaming, style, and entertainment. Through the campaign, they were able to generate more than 83 million views.

One of the influencers they collaborated with was Grace Helbig. She created a sponsored video in which she included a link so viewers could download their first audiobook for free.

Image via YouTube

6. Bonobos

No list of brands successfully using influencer marketing would be complete without mentioning Bonobos. To promote their 2016 Summer Collection, they decided to partner with influencers on social media.

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