9 Best Patient Engagement Strategy Examples for Your Business

A decent patient engagement strategy matters, and we discussed why in our last conversation. Yet, putting theory into practice is always more challenging, especially when it comes to ensuring better patient outcomes . This is a complex field of expertise that requires an in-depth understanding of the entire chain of processes that form a patient’s healthcare journey. Ensuring the patients choose you as their healthcare provider is the first on the list.?

Hence, as promised, today, I will tell you about the patient engagement strategy examples that will help you boost your healthcare business. Write me a message here on LinkedIn if you’re up for a more detailed and personalized discussion on building a custom-tailored patient engagement strategy for your company.

9 Patient Engagement Moves That Work

We all understand the value of standing out in the crowded competition space. Let's kick off this conversation without further ado.?

• Ensure Efficient Communication. Transportation and scheduling issues can hinder patient engagement. Good communication and continuous engagement are top priorities for most patients in choosing a provider. Telehealth solutions can improve patient care access by providing online scheduling and telehealth services. That enhances patient engagement and overall healthcare accessibility.
• Make Everything Simple. Using simple language is essential to ensure patient engagement. Healthcare providers should avoid medical jargon and complex terms when discussing medical information with patients. Encourage patients to summarize the information to ensure comprehension. It’s also essential to prioritize clear communication outside the visiting room, using simple language on websites, social media, and handouts.
• Personalization Is Gold. To create a personalized patient engagement center, it's crucial to segment patients based on factors such as age, gender, location, medical history, diagnosis, and insurance. That helps in developing tailored engagement strategies that resonate with each patient segment. As patients prefer personalized communication from their providers, segmentation is vital to retain and engage them.
• Use Their Channels. To engage patients effectively, healthcare providers should offer a variety of communication channels to meet patients' preferences and needs. That includes digital channels like email, text, social media, telehealth video conferencing, and non-digital channels like phone and instant messaging apps. Diversifying communication options can make engagement more accessible and less overwhelming for patients.

• Make It Automated. Automation enhances patient satisfaction and reduces staff burden. Utilizing AI, chatbots, and other technologies can automate medical processes to optimize patient engagement, save time, and reduce costs. However, automation should support patient interactions and not completely replace them.
• Don’t React, Proact. Identifying at-risk patients early helps healthcare providers engage them promptly and address their concerns. Knowing which patients are at risk for no-shows enables personalization of patient engagement strategies. That also helps explore alternatives like telemedicine to lower no-show rates.
• It’s a Lasting Process. Improving patient engagement is a long-lasting, constantly ongoing process. Regardless of the patient’s treatment stage, it never ends. So, engage patients before, during, and after the visit.
• Be an Educator. Patient engagement can be improved by promoting health literacy. Providers can communicate better by using plain language, visuals, written materials, and virtual tools like health portals.
• Know Your Strengths and Weaknesses. To improve patient engagement, track key metrics like response rates, patient activation scores, health outcomes, preventable readmissions, and patient health engagement scale. These metrics offer valuable insights into engagement initiatives and help drive strategies forward.

There is much more to learn about efficient patient engagement strategies. We can definitely talk in-depth about the things you can do to ensure lasting engagement at each and every stage of your interaction with the patient: before, during, and after the visit. Are you ready for more healthcare services wisdom? Contact me at [email protected] or fill out the contact form.?