9 Best eCommerce Product Page practices

Understanding your customer behavior is the most important factor when it comes to setting up your eCommerce product page.

Every single button and its placement determines if or not you would be able to sell your products.

And if you are looking for a checklist, well you have landed at the right place. Here in this article, we are going to share our 9 Best eCommerce Product Page practices that you should follow to grow your sales.

Now without wasting any of the time, let us begin with this article.

9 Best eCommerce Product Page

Use Bigger Product Image

Your product images are the first elements that your customer minds interact with. This means keeping product images can small in size only makes customer interaction less.

So the best practice would be to showcase your product image in a way that makes it easy to see it in its entirety and in the best possible way.

Moreover, outsource your product images to the best product image editing service, PixelPhant. With the fastest turnaround time and easy to manage your dashboard for your images, you get the best service at the best price.

Focus On Your CTA

Next on this list of your eCommerce product page optimization checklist would use the right CTA.

A Call-to-Action button is one of the most important features of your eCommerce product page as it tells your customer what to do next. So if you wish them to add the product to the cart use “Add To Cart”, if your eCommerce is focused on a single product you can use “Buy Now”, etc.

Also, keep in mind to understand your customer whom you are targeting. That is use common phrases that they can easily understand. Share what the next step is and improve their customer experience.

Showcase What They Get

The purpose of the eCommerce product page optimization is to ensure that a customer is convinced to buy your product. To make this happen, you need to convey maximum information in the most simplistic manner.

So, do not hide out any of your perks.

If you are providing discounts, show it to them; if you are offering free delivery, show it to them; and share every single feature of your eCommerce to tell them why you are the best, even before they click on that “Buy Now” button.

Write Better Product Description

After taking care of your product images and your CTA, now it’s time to take care of the next best thing — Product description. A product description helps in understanding the product in a much better way.

This means while it should cover everything about the product, you should also make sure to keep it short. To do that, write your product description in bullet format, use shorter sentences, use statistical data, showcase trust badges, etc.

You can learn more in our recent article 10 Things you Should Remember While Writing Product Description

Create Urgency

When you optimize your product page you may also add in features to create urgency. Urgency makes your customer stay on their toe and let them know what you are offering is for a limited period of time.

For that, you can use the timer while running a flash sale, or showcase stock update to show you are running out of your products.

The FOMO makes a customer take decision faster and eCommerce usually sees an increase in sales respectively.

Make Selection User Friendly

If you are selling products like clothes, jewelry, covers, etc. your customer will have to select the right size, and types. In this case, it is very important that you make it very easy for your customer to do so.

Hence add in a selection chart to help people know the right dimension and type of the product they are about to purchase.

Upselling & Cross-selling

One of the best eCommerce Product Page optimization practices is to motivate your customer to buy more products from you. Now that you have successfully managed to attract customers to your product page motivating them to buy more related products would be much more beneficial and effective.

You can learn everything about upselling and cross-selling in How to Use Cross-Selling Strategy to Boost eCommerce Sales.

Provide Support

Sometimes your customer has some questions about the product they are about the purchase. And as an eCommerce owner, you must be able to help them out and build trust.

The most effective way is by either enabling live chat support or a chatbot through which your customer can communicate with your very easily.

The ease of communication determines a better customer experience, hence increasing your conversion rate.

Optimal Site Speed

Your eCommerce product page speed would be a key player in ensuring that your conversion rate is not compromised. If it takes more than 3 seconds of time to load completely, your customer might bounce.

Hence it is very important that you take every precaution to keep your site speed at its best. Learn more about improving your site speed in our recent article — Your eCommerce Site Speed is slowing your profits.

Singing off

Your eCommerce product pages will always be the most important pages on site. In order to make themselves useful, you surely need to keep up with your customer behavior.

Above we have discussed 9 Best eCommerce Product Page practices, which will give you a starting point.

Further, we highly motivate you to learn more about what your customer prefers and practice it in your eCommerce.

Also if you think you can add something to this list, comment down below share your insightful tips with the community.