9 Best Copywriting AI Tools: Boost Your Content Quality with Less Effort

You're in a significant marketing campaign, and your team is stretched thin. The pressure to deliver fresh, engaging content is high. We've all been stuck in the endless cycle of brainstorming, drafting, and revising copy that doesn’t hit the mark.?

Studies show that 47% of marketers struggle to consistently produce high-quality content. AI tools are revolutionizing how we write in a world where time is money. They speed up the process and enhance creativity, making it easier than ever to connect with your audience.?

Let’s explore the top 9 AI tools transforming marketing copy, helping you write more thoughtfully, faster, and more effectively.

How Do AI Copywriting Tools Work?

AI copywriting tools use advanced machine learning algorithms to generate human-like content. These tools analyze large existing content databases to create text miming human writing. Here’s how they generally work:

Input a Prompt

You start by providing a prompt or a topic, such as a blog post headline, social media caption, or marketing email content.

Analyze and Learn

The AI processes your prompt, drawing on its extensive knowledge base, which includes vast amounts of pre-existing content from various sources.

Generate Content

Using its algorithmic intuition, the AI generates text that closely resembles something a human would write. It can also refine and improve content based on feedback or additional instructions.

Iterate and Improve

You can request revisions, and the AI will adjust the content while maintaining context from previous interactions, helping it produce more refined and targeted output.

These tools are designed to make content creation faster and easier by providing a solid starting point. This allows you to focus on fine-tuning the content to fit your needs.

9 Best AI Tools Every Marketer Needs

Here’s a detailed breakdown of each tool, including features, pricing, and who it’s best suited for.

1. HubSpots AI Content Writer

HubSpot's AI Content Writer is designed to quickly generate copy for blogs, websites, and social media. It is user-friendly and integrates seamlessly with HubSpot CRM, making content creation easy for marketers.

Features

• Generates content for various formats.
• Provides multiple headline suggestions.
• Indicates the difficulty of ranking for chosen headlines and keywords.
• Simple interface within HubSpot CRM.

Best For

• Creating quick drafts for blogs, social posts, and website copy.
• Marketers who already use HubSpot CRM.

Pricing

Free for HubSpot users.

2. ChatGPT

ChatGPT is a versatile AI tool for outlining and drafting blog posts. It’s useful for creating content across various formats but may require specific prompts for more tailored output.

Features

• Generates content based on detailed prompts.
• Offers a straightforward and to-the-point writing style.
• Requires multiple prompts for more refined results.

Best For

• Outlining blog posts.
• Creating draft content.
• Users are seeking a flexible AI writer.

Pricing

• Free version available with limitations.
• Paid plans for more advanced features.

3. Copy.ai

Copy.ai is an AI-powered platform designed to help streamline sales and marketing tasks by providing a suite of tools tailored for content creation. It aids copywriters in generating various types of content, from social media posts to personalized marketing emails, focusing on efficiency and ease of use.

Features

• Extensive prompt library for diverse content creation.
• Over 90 specialized copywriting tools and workflows for various content types.
• Summarize-to-brief tool for turning transcripts into concise content briefs.
• Personalized email creator tailored to specific audience segments.
• Automated content refreshing to keep existing content relevant

Pricing

• Free Plan: 1 user, 2,000 words/month, 200 bonus credits.
• Pro Plan: $36/month for 5 users, unlimited words, 500 workflow credits.

Best For

• Copywriters and marketers are looking for a comprehensive content creation tool.
• Teams need structured workflows for consistent output.

4. Jasper.ai

Jasper.ai is an advanced AI tool built on GPT-3. It helps creators produce high-quality written content and visuals. It offers a collaborative environment that integrates smoothly into existing workflows, making it a versatile choice for teams and individual creators.

Features

• Plagiarism checker to ensure the originality of content.
• Writing templates for streamlined creation of various content formats.
• Google Docs integration for seamless collaboration within existing workflows.
• Collaborative content calendar for effective planning and scheduling.
• Prompt enhancer to refine input prompts for more detailed output.

Pricing

• Creator Plan: $39/month for 1 user, 1 brand voice.
• Pro Plan: $59/month for five users and three brand voices, including art creation.

Best For

• Content creators need a versatile tool for writing and generating visuals.
• Teams looking for collaborative features and integrated workflows.

5. Writesonic

Writesonic is an AI-powered writing tool designed to create effective landing page copy. It helps marketers generate SEO-friendly content, including headlines, value propositions, and compelling CTAs tailored to your brand's tone.

Features

• Generate multiple versions of the landing page copy until you are satisfied.
• Write a copy of the landing page in over 25 languages.
• Built-in SEO optimization to improve ranking chances.
• Create unique copy tailored to your brand’s tone of voice.
• Directly publish landing pages to platforms like Shopify and WordPress.
• Bulk upload tool for quick creation of large numbers of landing pages.

Pricing

• Free plan: Up to 10,000 words per month.
• Paid plans start at $19/user per month.

Best For

Marketers need quick, SEO-optimized landing page copy tailored to their brand.

6. OwlyWriter AI

OwlyWriter AI, developed by Hootsuite, is designed to simplify social media content creation. It helps you generate engaging captions and hashtags based on brief descriptions or specific URLs, ensuring your posts resonate with your audience.

Features

• Instantly generate social media ad copy from brief descriptions or URLs.
• Customize content to align with your brand’s unique voice and style.
• Tailor writing for different social media channels for optimal engagement.
• Access built-in templates for headlines, calls to action, and more.
• Generate content ideas for various topics and formats.
• Plan and schedule social media content with a built-in calendar.
• Seamlessly link to Hootsuite for easy posting and scheduling.

Pricing

30-day free trial then plans start at $99/user per month.

Best For

Social media managers and marketers looking to streamline their content creation and scheduling processes.

7. Copysmith

Copysmith is explicitly designed for e-commerce content teams. It makes it easy to generate engaging product descriptions that are also optimized for search engines. It offers various tone options and the ability to produce content at scale, saving you time and effort.

Features

• Import your entire product catalog to manage content in one place.
• Generate product descriptions at scale with the bulk upload feature.
• Create content in over 65 languages.
• Optimize descriptions to improve search engine rankings.
• Generate SEO meta descriptions for each product.
• Integrate with CMS and e-commerce platforms like Shopify and Amazon.
• Check the uniqueness of content with a built-in plagiarism checker.

Pricing

Plans start at $19/user per month.

Best For

E-commerce businesses and content teams need efficient, scalable product description generation that boosts search visibility.

8. SocialBee

SocialBee is a comprehensive AI-powered tool for generating and scheduling social media content. It guides users through creating targeted social media posts and suggests platforms, content types, and optimal posting times.

Features

• Combines social media scheduling with AI-generated content.
• Provides platform-specific content suggestions based on business details.
• Generates multiple drafts of social media posts for easy selection.
• Offers scheduling options based on suggested plans.

Pricing

Plans start at $19/month.

Best For

Social media managers want to streamline the content creation and scheduling process.

9. Anyword

Anyword is a simple and efficient AI copy generator designed to create social media posts quickly. It focuses on generating concise and compelling copy with insights into engagement and audience demographics.

Features

• Generates quick, platform-specific social media copy.
• Provides engagement predictions and tone of voice scaling.
• Offers demographic analysis to predict the appeal of the generated content.

Best For

Marketers need fast, targeted social media copy when short on time or ideas.

Pricing

Free plan available with basic features.

Next Steps

Navigating the world of AI tools for writing marketing copy can feel overwhelming, but selecting the right tools is key to elevating your business.

At INSIDEA, we understand the importance of utilizing these marketing tools to accelerate your business's growth. As a full-service digital marketing agency, we are committed to helping you achieve explosive growth across industries. Our all-inclusive subscription model offers strategic investment optimization, enhanced productivity, and access to specialized professionals at a fraction of the cost.

Let our marketing experts help turn your business into a powerful, autonomous growth engine. Book a call today to drive your business forward with the power of automation.?