9 Benefits of Mobile-Friendly Online Surveys
Crisel Blenda Fernandez
Senior Digital Marketing Specialist, Content Writer, Social Media Marketing Manager, SEO Analyst and Writer, Business Blogger
Mobile phones have become an important part of our daily life. We even rely most of our work and life on our phones. In fact, as of 2023, mobile devices account for over 55% of global internet usage, surpassing desktop usage.
That is why, when you launch a survey, it is important that it is mobile-friendly.?
Here’s why mobile-friendly online surveys are crucial tools for gathering data efficiently and effectively.
1. Increased Response Rates
The most significant advantage of mobile-friendly surveys is the potential for increased response rates. Mobile devices are always within arm's reach for most people, making it easier for them to respond to surveys on the go.?
When surveys are optimized for mobile, participants can complete them during their daily commutes, while waiting in line, or during any brief downtime, leading to higher participation levels.
In fact, studies show that surveys optimized for mobile devices can see a 15% to 20% higher completion rate compared to those that are not.
2. Enhanced User Experience
Did you know that 85% of users expect a company’s website or survey to be mobile-friendly? That is because it ensures a seamless and pleasant user experience.?
Responsive design elements that adjust to various screen sizes, simplified navigation, and touch-friendly interfaces contribute to a more enjoyable survey-taking process. This positive experience not only encourages participants to complete the survey but also fosters goodwill towards the organization conducting it.
On the other hand, surveys that are not mobile-friendly have an abandonment rate of around 40%.
3. Broader Reach
Not everyone has access to a desktop or laptop computer, but nearly everyone has a smartphone. In fact, there are approximately 6.4 billion smartphone users globally, providing a vast potential audience for mobile-friendly surveys.
By making surveys accessible on mobile devices, organizations can tap into diverse demographics, including younger populations and those in regions where mobile devices are more prevalent than computers.
4. Real-Time Data Collection
Did you know that mobile survey respondents are 30% more likely to complete surveys within 24 hours of receiving them compared to desktop users?
Mobile devices enable real-time data collection, which can be crucial for time-sensitive surveys. Instant notifications and reminders can prompt participants to complete the survey immediately, ensuring timely and relevant data. This is particularly beneficial for surveys related to events, customer feedback, or market research where up-to-date information is critical.
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5. Cost-Effectiveness
Developing mobile-friendly surveys can be more cost-effective than traditional methods. There is no need for printing, mailing, or manual data entry, reducing overall survey costs. Additionally, mobile surveys can be easily distributed via email, social media, SMS, or apps, cutting down on distribution expenses.
Mobile surveys can reduce costs by up to 50% compared to paper surveys due to savings on printing, distribution, and data entry.
6. Improved Data Quality
Mobile-friendly surveys often result in higher data quality. Mobile surveys with real-time validation features can reduce data entry errors by 20-25%. With features like input validation, skip logic, and real-time error checking, respondents are less likely to make mistakes.?
Furthermore, the convenience of completing surveys on mobile devices reduces the likelihood of rushed or incomplete responses, leading to more accurate and reliable data. Surveys that are easy to complete on mobile devices have a 30% lower rate of incomplete responses.
7. Greater Engagement
Surveys that include interactive elements on their mobile version such as sliders and buttons have a 20% higher engagement rate. These features can make the survey more engaging and enjoyable for respondents, increasing their willingness to participate and complete the survey.?
Moreover, respondents are two times more likely to interact with engaging, visually appealing surveys on their mobile devices.
8. Accessibility and Inclusivity
Mobile-friendly surveys can be designed to be more accessible to people with disabilities. Features like voice input, screen readers, and adjustable text sizes ensure that a broader range of participants can provide their input. This inclusivity leads to a more representative sample and better-quality data.
9. Environmental Benefits
Shifting to mobile-friendly surveys reduces the environmental impact associated with paper-based surveys. It can reduce paper usage by millions of sheets annually, significantly lowering the carbon footprint. By minimizing paper usage and the need for physical distribution, organizations can contribute to environmental sustainability efforts.
These are just some of the reasons why you need to make your online surveys mobile-friendly. If you are trying to launch and create an online survey that is mobile-friendly, check out Tandem Surveys today. You can create mobile-friendly branded surveys in minutes, launch it with a large audience, and get real time reporting, without a monthly subscription.?