9 AI based marketing tools you should explore in 2021

I am not a computer programmer. Neither am I an artificial intelligence expert. But it is really interesting to watch how AI models have evolved, and how they are enabling companies to come up with new marketing tools that are based on the latest deep learning algorithms like GPT-3.

In this article, we will look at some of the most interesting marketing tools that leverage artificial intelligence to help you analyse, create and personalize content and user interactions to improve the effectiveness of your marketing efforts

Before we start

Before we get into the tools, I would like to say 2 things.

Firstly, many tools I have covered here are built based on the GPT-3 algorithm, And in marketing, its applications are most common in the space of content analysis and generation. Hence, the article is gonna be a bit 'content heavy'. However, I am also looking at a few other AI based tools as well.

Secondly, this is definitely not an exhaustive list of AI based marketing tools. There are some very popular platforms like Uberflip, Brandwatch, Grammarly, Manychat etc. that I have not touched upon in this article. I have focused mostly on tools and platforms that are not very familiar to many, but are very handy when it comes to boosting your marketing efforts. Also, I have listed some of the other tools in addition to the 9 discussed here towards the end. So you won't be disappointed if you are looking for more.

That said, let us dive right in.

1. Copy.ai

Copy.ai is a content generation tool that will help you generate blog ideas, titles, intros, ad copies, Instagram captions, listicles, email content, and much more. Copy.ai is GPT-3 based tool that can understand the context of your inputs and translate that into a piece of content. For instance, by putting in your brand or product name and a short description about it, the tool can generate a list of blog title ideas for you automatically within a maximum of 30 seconds.

Below is a video that gives you an overview of what the tool is all about:

Where it gets cool is when you can convert bullet points into paragraphs. This is a very helpful feature for people who find it difficult to put their thoughts into elaborated text, but are rather comfortable organizing them in bullet points. This can also help you build an entire article by dividing your content into a set of bullet points.

Now, just like AI is not perfect elsewhere, it still cannot replace the creativity and business acumen of human brains. The way you could make the tool work is to use it to create your first cut, and then apply your creative thinking to arrive at the best piece of content. However, it is a pretty handy tool when it comes to showering you with ideas that otherwise you might not have thought about.

2. Peppertype AI

Peppertype AI is similar to Copy.ai, but does not come with as many options as Copy.ai offers. But we are not very far from the tool getting there. This is again a GPT-3 based tool that will help you generate blog ideas, google ad copy, social media captions, product descriptions, and more.

Watch the below video to get an overview of the tool

Peppertype AI is from the company Peppercontent which initially started as a content services company back in 2017.

3. Conversion AI

Conversion AI is also a GPT3 based tool that works similar to Copy AI and Peppertype AI. The platform generates content using its AI assistant called Jarvis.

While Copy.ai works well for short form content, Conversion AI is a better choice for long form content with its long form assistant. This gives you the flexibility to write content in a blank document within the platform, and use the AI whenever you want to fill in something.

Here is the getting started video of Conversion.ai that will help you understand how it works.

Conversion AI and Copy AI come neck to neck when it comes to many aspects like usability, content templates, accuracy. In terms of content templates, both offer a wide variety of options with each meant for a different kind of audience. You can choose the one which works the best for you basis this. Here is a good article that does a detailed comparison of the two platforms:

Conversion.ai vs Copy.ai: Full Feature Comparison

4. Drift

Drift is an AI chatbot tool that can have personalized conversations with your website visitors in a completely automated manner. The tool is very helpful when it comes to saving your time in qualifying leads by asking a set of qualifying questions, all on the chat window.

Drift can be seen as a marketing, sales or customer support tool depending on the way you look at it. Have a look at the below video to learn more about Drift.

Using the data collected in the chat window from a user, Drift can provide a personalized experience to the user the next time he or she visits your website by greeting him or her by name for instance. The tool also offers various other features such as automated scheduling, analytics, third party integrations etc.

5. Speechelo

Speechelo is a text to voice platform that helps you convert any text to a very human like voice. This is one of the most popular text to voice platforms out there among many others like Amazon Polly, Natural Reader, Speakabo, etc.

Here is a video introducing Speechelo.

Speechelo claims themselves to be the most natural sounding text to voice platform. The platform also has options for you to choose different types and tones of voices that fit your needs.

6. Synthesia

This is my personal favorite in the list. Not that I am endorsing it. But Synthesia takes AI to a different level. When everyone is talking automated text to voice, or voice to text, Synthesia converts text directly into videos. How cool is that.

Using Synthesia, you can add your video script into its text box, and have it converted into the final video delivered by real people in more than 40 languages with a close to 100% natural touch to it.

Watch the below video first to get a feel of what the tool can do for you.

The cooler thing is that you can upload your own people and employees into the platform, and have them deliver the content for new videos. The platform trains itself by analyzing a short video of that person speaking to learn his or her voice, body language and mannerisms. If video marketing is one of your key focus areas, this is a tool worth exploring.

7. Liveperson

Liveperson is an AI based chat tool that integrates with some of the most common messenger platforms like Whatsapp, Line, Google Assistant etc. to engage with your prospects in places where they are active and spend the most amount of time.

Here is an intro video of Liveperson

The tool is betting big on its Intent Manager which assists either the bot or a real agent to provide personalized recommendations to the user by analyzing what he or she is really looking for. It also comes with a conversation builder that will help you build bots that can integrate with your third party systems.

Watch the below video to know more about how the platform works.

8. xIQ

xIQ is an Account Based Marketing (ABM) platform that works alongside your existing channels to personalize interactions based on AI based content recommendation and curation. Its AI engine called xIQ workbench can help enhance the effectiveness of your email campaigns by providing content recommendations based on your prospect's firmographic characteristics.

Below is a quick intro video of the platform.

The tool can also assist you in your content creation efforts by curating a valuable set of third party sources relevant to the topic you want to write about.

9. Netbase Quid

Netbase Quid is the product of the merger between Netbase and Quid. Netbase was a social media analytics platform, whereas Quid was a text analytics tool. Netbase Quid combines the power of both to bring together valuable insights and market intelligence to know what people are talking about across the web.

Watch the below video to get a quick snapshot of Netbase Quid.

Netbase Quid puts forward Quid as the discovery module and Netbase as the monitoring ecosystem which together will help you manage online reputation management, community management, campaign strategy etc. with the assistance of AI.

That wraps up the list of 9 AI based tools you should explore in 2021 and beyond. There are definitely more tools you could add (in addition to the ones I mentioned in the intro) to each category we discussed here. You could find such tools easily by searching '<tool name> alternatives' in Google.

Here are a few that you can right away start exploring

• Social media and sentiment analysis: Brands24, Unmetric
• Content marketing: Copysmith,io, Copypad.io, Acrolinx, MarketMuse
• Intent intelligence and ABM: Demandbase, Terminus, 6sense
• Market research and analysis: Import.io, Linkfluence
• Website personalization: Evergage, Evolv AI,

The list is just endless. It is an ocean out there for you to explore. Happy learning!