9 advantages of going hybrid

So what are the benefits of having a Hybrid Event? Biggest thing is that you can capitalize on a larger audience and generate higher ROI. You basically capitalize on both in-person and online hybrid engagement so double the opportunities to create revenue and engagement. Here are some other top reasons for hosting a Hybrid Event: 

In this post we will continue from last week's challenges article and focus on the opportunities that Hybrid events bring. 

1.              Fully tracked data  

You can see where your visitors went, what they clicked on, how long they looked at something. 

2.              Greater audience reach

While many still prefer the in-person aspects of an event, the majority of people simply do not have the time, money or physical capacity to attend events in person. By offering a valuable online component for your event you'll be able to promote inclusivity and connect with a significantly larger and more diverse audience.

3.              Audience matching benefits

Something new and to-be extremely important implemented in events is AI. And while for purely physical events it is harder to implement, the digital component makes it much simpler. Take for example visitors’ matchmaking. The AI can connect with exactly the people that you need to see to get the best value from the event. If it’s purely a physical setup it becomes harder to find the one exact person that you might need. 

4.              No real venue limitations

Especially now with social distancing, it means more people can explore the event while staying safe. As physical events are often constrained in various ways; seating capacities, budget considerations, venue limitations, host-related issues, and lots more, hybrid events offer event organizers a much better way to leverage the real power of their events and rope in a larger audience.

5.              Access to a larger pool of speakers

Having quality speakers for an event is something that we all want, however most events are limited to budget, availability and location when it comes to getting the right speakers. By removing these barriers, you can access a much larger pool of potential speakers, thereby adding to the overall value of the event.

6.              Sustainable 

By reducing physical numbers and increasing virtual numbers the carbon footprint of the event also lessens (less flights, traffic etc), which means you will be perceived as sustainable and environmentally cautious. 

7.              More budget friendly 

It is easy to see why a hybrid event is more budget friendly. If you want to reach great numbers for physical events there are only a certain number of venues that can accommodate that, that normally comes with a hefty price tag. Hybrid event eliminates the need for giganteus venues, meaning they are more budget friendly. 

8.              Longevity 

The event can “live” for much longer online, The audience engagement can start before the event opens, and it can continue beyond the end of the event.

9.              Bigger spaces for sponsorship opportunities

With hybrid events, you'll be able to offer sponsors greater value through broader audience exposure and a larger network of digital and in-person advertising avenues. And of course, more value to sponsors, means more sponsorship dollars for you!

There are many more things to be addressed, contact us to know more.