9 Advantages of Email Marketing

Deciding where to invest your marketing dollars isn’t a decision you take lightly. Email marketing is a cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.

Low Cost

The cost of email marketing is much lower than the other forms of marketing like direct mailouts, paid advertising or trade shows. There is no marketing channel in which you'll spend less to get greater returns on your investment than email marketing. In fact, there are services that allow you to host your email marketing using professionally-designed templates that you can then alter to your own needs.

Measurable

There may be no better marketing channel from which to draw precise and usable tracking information to help you figure out what's successful and what's not than email marketing. Email marketing will allow you to track open rates, click through rates, and bounce rates making it simple to spot how a campaign can be improved. 

Sharable

When was the last time that you saw a customer hand over a postal mailing that they'd received to a friend who might be interested? Or have you have seen somebody clip an ad from a magazine and send it to a family member who may want that product or service? With the simple click of the forward button, subscribers can share offers and news with their friends. 

Segmentation

Because print mail campaigns, telesales campaigns and even print, television and radio advertising campaigns must be done in a mostly "one-size-fits-all" format, it's difficult for you to speak directly to your consumer in a personalized way. However, email marketing presents many dynamic opportunities. You can easily segment groups of customers and send them specific messages that target their personal needs and interests. 

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