9 Actionable Content Marketing Tips for B2B Marketers

Every day, people are bombarded with thousands of advertisements — a lot of which they opt to skip. So how can you get past the clutter and deliver your message to the right audience?

The answer is content marketing. This has become the new norm to reach more people and increase profits, with 79% of B2B marketers reporting that their organization has a content marketing strategy.

What Is Content Marketing?

The Content Marketing Institute defines content marketing as:

“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

What makes content marketing so effective is the value it provides. It’s something that people seek out and willingly consume.

The goal of content marketing is to consistently provide value that’s relevant to a clearly defined audience — your client persona. So if it doesn’t provide value or you target the wrong audience, then it becomes more challenging to achieve your desired customer action.

Businesses of all sizes use this technique to market their products and services because it’s an effective way to achieve marketing objectives.

In this article, we discuss why Content Marketing is important for your business and how to make your B2B content stand out.