9 abilities necessary for any social media manager
Denisa Meraj
TESOL CERTIFIED ENGLISH TEACHER I TRANSLATOR I INTERPRETER Social Media Manager @ Fiverr | Social Media Marketing
A social media manager may serve as a marketer, strategist, copywriter, designer, analyst, and customer care representative on the same day. As someone who enjoys a challenge, this was one of the factors that initially drew me to social work.
Social media managers must develop a variety of essential marketing and marketing-related social media abilities in order to manage all of these various obligations. Effective social media professionals possess both hard and soft talents, both of which require time and effort to develop. Hard skills, like as data analysis and copywriting, may be studied and trained with relative ease, whereas soft skills, such as being organized and creating relationships, may be more difficult to acquire but are nonetheless crucial.
One of the most rewarding and difficult aspects of working in social is that there is no end to learning. To continue developing in your job, you must constantly improve and enhance all nine of the social media abilities listed below. The more you focus on growing these skills, the more you'll be able to create results, realize genuine business impact, and hone your social prowess.
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1. Communication
Social media is, at its core, a communication platform; therefore, it is essential for a social media professional to have good communication abilities that can be adapted to any platform, media, character count, or audience.
On any given day, I frequently go from talking with consumers in the Sprout Inbox, sharing input with our product team, drafting a brief to launch a creative initiative, and compiling a social listening report to share with leadership. I must be able to convey ideas to a diverse group of stakeholders using both my own voice and Sprout's.
Interacting on social media
As the social media voice of your brand, you must be able to drop everything at a moment's notice to respond to a trending subject or a dissatisfied customer complaint. And you're not just communicating through text; you're also using emoticons, video, GIFs, images, and stickers to convey your message in a clear and entertaining manner.
Communication with your supervisor and team
You must also be able to communicate successfully with your supervisor, coworkers, and cross-team collaborators. It is crucial that you can discuss your social media strategy, content distribution plan, and work's impact with any internal stakeholder. One of the most significant talents a social media worker can have is the ability to describe how their work on social media advances the business.
Strong communication skills are crucial for creating internal education and training, to conclude. While your social media team may lead your company's social media marketing efforts, you can train other departments, such as customer service, sales, and creative, to support and utilize social in their respective roles.
2. Writing
While there are a variety of abilities that can aid in conveying your message on social media, the written word remains the foundation of communication.
The most effective social media managers are skilled copywriters and digital conversationalists who not only exemplify their brand's voice on social media, but also enhance it. From captivating advertisement text to amusing social conversation, you must be able to write short content that evokes emotion from your audience. To create a tale and connect with their pop culture-savvy audience, a cosmetics brand pairs witty words with vibrant, highly saturated photographs.
Effective writers are also adept at customizing their content to various audiences and media. For instance, while Instagram captions can contain up to 2,200 characters, statistics indicates that 138–150 characters is the most engaging length for Instagram captions.
While writing is a crucial social media talent for creating engaging content and interactions, it is also crucial for your career. Writing will likely be required if you are asked to contribute to your company's blog, offer executives with insight into your strategy, or make the case for expanding your social media budget. Your views will be more persuasive if you have the capacity to explain yourself in clear, well-reasoned emails, plans, and presentations.
Tools for improving your writing
Hemingway Publisher: This website and tool can assist you in producing more succinct and readable writing. Although this is primarily intended for long-form writing, it can also be utilized to create engaging social media postings.
Grammar Girl: When I'm not using our internal style guide, I Google "grammatical girl" and my inquiry to double-check difficult grammar questions.
Twitter feed of Merriam-Webster Learn the difference between similar terms and enjoy a bit of humor when this dictionary Tweets about misunderstood or made-up words in the news.
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3.Creativity
Differentiation is one of the greatest obstacles for brands in the crowded social media environment. Every social media manager desires to provide material that is engaging, useful, and able to generate buzz, but it takes imagination to come up with ideas that stand out.
Regarding social media abilities, inventiveness is especially adaptable. Creativeness assists social media managers in:
Having a sense of humor and the capacity to improvise in any given scenario are comparable to being creative.
4. Effectiveness and superior organization
You cannot effectively manage a social media plan without effective time management, making efficiency and organization essential social media abilities.
In addition to conceptualizing campaigns and distribution cycles, a social media manager must also lead and execute these plans from start to end. To accomplish this on a large scale, a qualified social professional will build tools, policies, and processes for their social presence in order to keep track of all the moving parts. Utilizing a social media calendar is one of the greatest ways to organize and schedule content.
5. Traditional & digital marketing
If you view your work as achieving social objectives, I want to encourage you to think bigger. Social resides at the confluence of marketing, customer experience, and sales, and is a rich source of business intelligence.
Despite the multidisciplinary nature of social, 47% of social marketers cite the development of social strategies that meet overall business objectives as their greatest obstacle. Your ability to link your social strategy to wider marketing and business objectives will propel you to the next level of your career.
To construct a social strategy with business impact, it is necessary to develop an awareness of other traditional and digital marketing strategies, including email, events, lead generation, public relations, and more. This information will assist you in situating social within the context of how your brand communicates with customers, increases sales, and eventually creates income.
6. Customer care
Customer service is a social media skill that incorporates customer service, interpersonal skills, and the ability to spot possibilities. Developing a social customer service strategy is essential to the role of social media manager.
According to the Sprout Social Index, Edition XVII: Accelerate, 33% of consumers prefer to contact firms via social media when they have a query or concern regarding customer service. You must not only listen to and comprehend the worries, requests, and even compliments of existing consumers, but you must also anticipate what future customers may say. It's equally crucial to be able to interpret a direct message and determine the "why" behind a client's dissatisfaction as it is to develop a creative approach to surprise and delight a loyal customer.
7. Making connections
One of the fundamental principles of social media is that it is intrinsically social. Consequently, establishing and cultivating digital relationships is a fundamental element of every social media manager's strategy.
According to our research, 64% of customers want brands to interact with them on social media. 57% of consumers will increase their spending with a brand to which they feel linked, and 76% will prefer that brand over a competitor. There are always fresh connections to be formed on social media, and the most effective social professionals are proactive and resourceful when it comes to establishing them.
Nevertheless, everyone has a unique level of comfort and proficiency with regard to connection and participation. As a social media manager, you should become accustomed to experimenting, hone your brand's voice, and comprehend the landscape of how playful or risky you may be.
8. Agility
As we all know, the social landscape changes rapidly, making even the best-laid strategies swiftly obsolete.
The capacity to pivot and respond swiftly to a new trend, opportunity, or crisis is an essential social media skill. Being adaptable and flexible on a daily basis enables you to respond to a dissatisfied customer (or a raving fan) with the same degree of empathy and personalization.
Regarding your long-term approach, it is equally essential to be flexible. Social strategies must be as fluid and adaptable as the platforms on which they rely. In order to adapt to new trends, absorb business changes, or recover from bad outcomes, it is crucial for a social media manager to experiment with different strategies, if not completely rethink their approach.
You may become a more agile social media manager by gaining insights from your data, listening to consumer and internal input, and monitoring social trends.
9. Data analysis
We are all accustomed with reporting at the end of the month, but experienced social media managers examine data and take action on it more frequently than once per month.