8x Sales Growth and 31% Boost in ROAS: Discover How Attribuly is Driving Results!
Hi?there,
The holiday season is here, and with it comes the excitement of big promotions and year-end sales! As you prepare for your Christmas campaigns, check out these updates to help you make the most of the festive rush:
Customer Success Story – FunnyFuzzy achieved 8x sales growth and a 31% increase in ROAS by overcoming tracking challenges across platforms like Google, Meta, and more.?
Awarded Recognition – Attribuly has been recognized as the Best for Ad Attribution Tracking in KeepShoppers' “Best Sales & Profit Tracking Apps for Shopify.”?
Partnership Series – We’ve teamed up with AppLovin to enhance eCommerce business this holiday season.
Product Update –Attribuly’s First-Party Pixel boosts Klaviyo performance by 196%, accurately tracking users and capturing more profiles for better conversions.
Ready to boost your holiday sales? Stay connected with us on LinkedIn for the latest news and behind-the-scenes looks at Attribuly.?
– Alex
Co-founder of Attribuly
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Customer Success Story
FunnyFuzzy, a global pet lifestyle brand, has been creating happiness for pet owners worldwide with its fun and functional products. Since partnering with Attribuly, FunnyFuzzy has achieved an impressive 8x sales growth and a 31% increase in ROAS, overcoming challenges in accurately tracking the source of each order across multiple marketing channels like Google, Meta, and other ad platforms. With their previous systems falling short, Attribuly helped streamline their marketing efforts and deliver these exceptional results.
The solution was simple yet powerful. By integrating Attribuly’s multi-touch attribution system, FunnyFuzzy gained real-time insights into customer behavior and could track every touchpoint across the buyer's journey. The brand no longer relies on multiple tools like Google Analytics or Shopify admin. Instead, Attribuly became their go-to solution for accurate attribution and performance evaluation, significantly improving their marketing ROI.
In addition to its comprehensive tracking capabilities, Attribuly helped FunnyFuzzy optimize their server-side tracking for better data quality. Despite the challenges posed by iOS changes and discrepancies between Shopify and Facebook Ads Manager, Attribuly enabled FunnyFuzzy to maintain a high-quality postback and optimize their bidding strategies. As a result, FunnyFuzzy saw a marked improvement in their ad performance and conversion event scoring.
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Awarded Recognition
We’re excited to share that Attribuly has been recognized as the Best for Ad Attribution Tracking in KeepShoppers' "Best Sales & Profit Tracking Apps for Shopify"! This award reflects our commitment to providing merchants with powerful tools for optimizing ad spend, increasing sales, and driving ROI. Thank you for your support as we continue to help businesses achieve greater success through accurate and effective attribution tracking.
Partnership Series
Attribuly has integrated with AppLovin, a leader in mobile app technology. This partnership allows users to track and analyze AppLovin conversions, enhancing campaign performance. With powerful AI solutions, businesses can optimize marketing efforts and drive better ROI. Get real-time insights and fine-tune your mobile app campaigns for maximum impact.
Product update
With Attribuly’s First-Party Pixel, we’ve seen a 196% increase in revenue compared to Klaviyo’s traditional flows. Imagine a potential customer visiting your store through a Google ad, signing up for a discount, then leaving without purchasing. When they return, they add items to their cart but don’t complete the payment. Without accurate tracking, your Klaviyo abandoned cart flow might fail to recover this user. Attribuly’s First-Party Pixel ensures that even users who block cookies or clear them can still be accurately identified and nurtured through your flows.
Better Identification with More Profiles
Attribuly tracks customer interactions for up to 360 days, meaning you can include more profiles in your flows to drive revenue. In a recent deployment, we found that Attribuly recorded 50% more “added to cart” profiles than Klaviyo’s native pixel. Additionally, we identified 2-3 times more “viewed product” profiles. This increased visibility enables more targeted email flows and higher conversion rates.
Dramatic Impact on Browse Abandonment
In our analysis of browse abandonment flows, where users view a product but don’t add it to their cart, we observed that Attribuly’s server-side events generated nearly double the revenue compared to Klaviyo’s pixel-triggered flow. Over 9 weeks, Attribuly outperformed Klaviyo in both "added to cart" and "browse abandonment" flows, helping businesses recover more revenue.
Thanks for checking out this Attribuly Update!For more exclusive insights, product updates, and industry news, be sure to follow us on LinkedIn.