8,900 subscribers, B2B ecosystem growth, deep + broad scale

The evolutionary progress of the B2B media hold co in the era of AI and commodity content

January has been a complete roller-coaster in my broader business community. Let’s dive into the macro + how we cast the wide net.

Macro and B2B recap

The good:

• Closing business left and right - after a slow 2024, January is more than unusually strong
• The war in Israel is on hold (hopefully for good)
• LA’s fires were horrid, but things are stabilizing
• Republicans are usually good for business - tariffs are a wild card, but so far business is running MOSTLY smoothly
• Workload is more optimal than last year with a higher % return to office and some cuts increasing efficiency

The bad:

• Casualties during layoffs led to cutting corners in different departments - support, sales, marketing included. This leads to missed opportunities or compromising on quality
• Many B2B businesses - from professional services to SaaS and hardware - shrunk last year and aren’t necessarily prepared or confident enough for the new year
• AI is raising more questions than ever - is it taking jobs? Is it stable enough to replace people? Is the quality satisfactory to deploy in production? Does maintaining infrastructure pan off at the end?

All in all, 2025 is starting out better than last year - and executives are capitalizing on the opportunity.

But human capital is the biggest bottleneck here. After a decade of growth in IT, comfort and work-life balance have been the norm in corporate work. Add to that work from home for 3 years + Gen Z traits, and you’re in that continuous battle between productivity and providing a work environment that isn’t hated because of the “lack of flex hours”, “not a 4-day work week”, “expects people to collaborate on site”, “too many meetings” or “not enough individual 1:1s”, and a million other complaints.

While the B2B realm is waking up, here’s how the other projects are taking advantage of January.

The Growth Blueprint is growing

Another benefit of January is the steep drop in ad budgets after the heavy elections + Q4 shopping season.

This makes it 2x to 3x more affordable to keep running ads to the newsletter… And folks starting business early are more inclined to join and read the macro news.

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