#88 | The truth about app optimization with Juliana Jackson

And how you can attend a virtual Test and Learn event for FREE!

Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago , the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your Conversion Rate Optimization practice - and if you do, kindly tell a friend!

In this issue

• Lastest Interview: The truth about app optimization with Juliana Jackson
• Community: Get FREE access to 2 experimentation events!
• Throwbacks: Hacking Experimentation with Anthropology featuring Eden Bidani ; and Johann Van Tonder on how to conquer 4 common ideation pitfalls with research-backed methods
• Report: Help us with this year’s CRO Salary report!
• Jobs: Experimentation Job Listings of the Week
• Shoutouts: The Certified CROs of the week

The truth about app optimization with Juliana Jackson

Monks ' Juliana Jackson shares with Gerda Vogt-Thomas the truth about app development, optimization, and how web and app should work together.

Watch the full interview here

From the Community

Upcoming Event: See why PRODUCT x MARKETING = GROWTH

On April 25, Optimizely is bringing product and marketing teams together! When they work closely together, they make customers happy and grow the business.?

Here are just a couple of sessions to look forward to:

• Rallying siloed functions to drive mobile app optimization?with Juliana Jackson, Data Strategy & Experimentation Practice Lead at Media.Monks
• How to remove roadblocks in scaling low-maturity experimentation programs?with Shiva Manjunath, Senior Web Product Manager, CRO at?Motive?

During this event, you’ll also learn:

• Why aligning product and marketing teams is essential to unlocking growth and efficiency.?
• How to maintain momentum and become a truly data-driven organization.??
• How to excel on both the people and the tools side of experimentation.?

Explore the complete agenda and register at www.optimizely.com/test-and-learn/

Register

Upcoming Event: CRO Trends that need to stop

On May 13, Experiment Nation is holding a week-long event entitled "CRO Trends that Need to Stop". It will feature speakers from around the world sharing their opinions of CRO trends that have jumped the shark and what CROs should do instead. Here are just some of the sessions to look forward to:

1. Stop villainizing HIPPOs with Nima Yassini
2. Stop Cherry-Picking Metrics with Jyoti Malec
3. Stop designing first and writing copy after with Magdalena Baciu
4. When not to listen to customers with Tim Thijsse
5. 7 Reasons You're Losing Sales By Being Too Smart with Khalil Guliwala
6. Stop Ripping Off Test Ideas From the Internet with Tracy Laranjo ??
7. The myth of low-hanging fruit with Deborah O'Malley
8. Stop testing stuff you see in case studies with Amrdeep Athwal

If you'd like access to our event once it goes live, fill out our anonymous CRO survey:

Register for FREE

This Week’s Throwbacks

Hacking Experimentation with Anthropology featuring Eden Bidani

Eden Bidani shares how to hack experimentation with anthropology! Here are 5 key takeaways:

1. Understand that experimentation is about enhancing communication to drive growth and revenue.
2. Adopt an anthropological mindset to deeply understand your audience’s worldview, behaviors, and influences.
3. Observe your audience in their natural settings for more impactful insights.
4. Be present where your audience congregates online or offline to absorb their worldview and behaviors.
5. Tailor experiments to empathize with your audience’s concerns and preferences, like using images to address how products make them feel.

Watch the full session

Johann Van Tonder on how to conquer 4 common ideation pitfalls with research-backed methods

Johann Van Tonder shares how to conquer common ideation pitfalls with research-backed methods. Here are a few of takeaways:

1. To sift through a high volume of ideas and pick out the high-quality ones, it's essential to encourage wacky ideas, timebox individual brainstorming, and then merge individual ideation with group brainstorming.
2. Focusing on specific, well-defined problems during ideation sessions can lead to more productive outcomes.
3. When it comes to ideation, it's crucial to understand the correlation between quantity and quality of ideas.

Listen to the full interview

Answer our 3-minute survey to get a copy of our CRO salary report!

How do CRO salaries break down by seniority, country, minority status, team size, and gender? Experiment Nation ?is compiling its 2024 CRO / Experimenter salary report. If you've ever wondered whether you are paid fairly in your current job or for an upcoming one, you'll know how valuable this resource is for the community. To get your copy of the report when it is ready, answer our quick and ANONYMOUS survey?here.

Answer the survey

Latest Experimentation Jobs

From the community

• Senior Product Manager - Experimentation Growth at Optimizely (Remote, Amsterdam Area)
• Optimisation Consultant (CRO) at Eclipse (London Area, United Kingdom) - Reach out to Ellie Hughes for more information.

Other postings

Looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on?ExperimentationJobs.com . These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.

This week’s featured roles:

• Conversion Rate Optimization (CRO) Specialist at ConversionWise (Remote, United Kingdom)
• Lead Analyst at Vista (Bengaluru, India)
• Senior Manager Media Experimentation Design at GoDaddy (Remote, India)
• Senior Staff Applied Scientist - Causal inference & Experimentation at Uber (San Francisco, USA)
• VP, Experimentation at Kinesso (New York, USA)

Are you hiring??Submit here

This week’s Certified CROs

Congratulations to the amazing CROs for recently passing Experiment Nation 's CRO Qualification Exam!

Govind Arun Nampoothiri Lisa Holmes Ilan Hurwitz Leonel Moreno

About the exam The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here:

Take the exam