88% of the advertisers are making this mistake - are you?
Anyone who owns or handles the marketing for a brand knows the key to making sales: going out and finding where your customers are, rather than just wishing they will find you.
Every brand out there is looking for an advertising and marketing strategy that’ll be the “next best thing” for them. They want to try it all: social media, email marketing, or organic ads, and then garner success rates from all the methods and choose the best way forward. However, as attractive as this approach sounds, it is not quite successful in the long term.
When brands only invest in one marketing channel, they narrow down their reach quite significantly, and which marketer would want that?
The Thought Train
Even if most of your leads come from one marketing channel, you should still think about diversifying your strategy. A #multichannelmarketing strategy allows you to stay on top of the minds of many customers as well as minimize the impact of any sudden policy changes on a particular platform. 95% of marketers say they know how important multichannel marketing is for targeting. However, only 73% say they have a multichannel strategy in place.
To further understand the benefits of a multichannel marketing approach and how to develop your own, let's dive into some specifics.
Understanding your customer’s behavior is the key to any brand’s growth. In order to build a successful multichannel marketing strategy, it is essential to know which marketing channel is the most popular among your target audience.?
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In order to make sure your campaign’s messaging sticks with the audience, make it strong and consistent. Creating consistent, identifiable messaging across various marketing channels ensures a positive consumer experience and promotes a favorable reputation.
To determine which platforms are producing the best results, you should monitor responses, opening rates, engagements, and other metrics. Your plan can be strengthened if you are aware of the most effective channels.
Quote Unquote
Don’t push people to where you want to be, meet them where they are.
Meghan Keaney Anderson, VP Marketing, HubSpot
VDO.AI is a global advertising technology innovator, providing brands with intelligent high-impact solutions that win the war for consumer attention. We provide one-stop solutions to drive the right outcomes for brands by combining creativity, reach, and targeting across all screens and all streams.
Our #advertisingsolutions range across platforms like - CTV/OTT, websites, mobile apps & Ecommerce, thereby providing the brands with a holistic marketing strategy.?
Looking forward to exceeding your advertising and #marketing objectives??Get in touch with us today.