87% of Marketers Struggle with Lead Quality

87% of Marketers Struggle with Lead Quality?

Here’s the Fix

Most businesses try to get leads, but without demand, leads don’t convert.

A successful marketing funnel needs both demand generation and lead generation to grow sales.

Let’s break it down.

→ What is Demand Generation? (Building Awareness)

Demand generation creates interest in your brand before people are ready to buy.

Builds brand trust → Shows your company as an expert

Increases website visitors → Brings more traffic to your site

Educates buyers → Helps them understand industry problems

Uses content marketing → Blogs, videos, and social media posts

Improves search rankings → SEO makes your brand easier to find

Attracts a large audience → Reaches people who may need your product

→ What is Lead Generation? (Turning Interest into Sales)

Lead generation captures contact details from interested buyers.

Finds potential customers → Focuses on people ready to take action

Collects contact info → Emails, phone numbers, and business details

Uses email marketing → Sends follow-ups and nurture sequences

Filters leads → Helps sales teams focus on the best prospects

Offers lead magnets → Free eBooks, trials, or gated content

Drives conversions → Turns visitors into paying customers

→ Why You Need Both

Without demand generation, there aren’t enough interested buyers. Without lead generation, interest doesn’t turn into revenue.

More qualified leads → Leads from demand generation convert better

Stronger customer trust → Educated buyers buy with confidence

Lower costs → Demand reduces the price of acquiring leads

Faster business growth → A steady flow of leads and sales

→ Use Both for Better Results

Companies that combine demand and lead generation get higher conversions and lower costs.

Which one are you focusing on??

Hi, I’m Andy.?

I write about and implement B2B lead generation campaigns.??

DM me to discuss implementation strategies.