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Agathe Laurent Richard
@ CRYPTO TABOO | Launch Strategy, Marketing Management
Have you also noticed the visual transformation of advertisements for Web3 products, moving away from futuristic designs to embrace elaborate, irresistibly aesthetic styles since the introduction of ETFs? We can't help but wonder: why this spectacular visual evolution since the advent of ETFs?
Advertising campaigns, once confined to the technology niche, have undergone a metamorphosis, becoming more varied and accessible. Companies in the sector now aim to present their offerings in a modern, sophisticated way, seeking to captivate an increasingly diverse audience. For instance, BlackRock, the world's leading asset manager, and VanEck were quick to seize the opportunity to advertise Bitcoin ETFs on Google, launching sponsored campaigns on the very first day of authorization.
This stylistic transformation seems to stem from the desire of market players to adapt to a wider audience. ETFs represent a more accessible gateway to investment for the general public, and stylish advertising aims to make these financial products more seductive and easily understood. The aim is crystal clear: to make investing in cryptocurrencies accessible to everyone by removing visual barriers and creating more impactful messages.
Good points. Considering that bitcoin now has a lot more legitimacy and by extension the entire crypto space. That's a massive change from all the negative headlines after the FTX debacle, and it's unlikely to go away. We've just published a beginner's guide on 'digital assets' to show that it's really not that complicated to get started. Always happy to get feedback and comments! ?? https://www.dhirubhai.net/pulse/safeguarding-digital-assets-emergence-crypto-insurance-nimnas-ahamed-qxcmc/
Digital Product & Technology Leader | Innovation in SaaS, eCommerce, AI, Web3, Blockchain, Mixed Reality | Driving Digital Transformation & Revenue Growth
1 年Google's nod to Bitcoin ETFs in advertising is indeed a landmark moment for the Web3 and crypto space. This decision not only reflects the growing acceptance of digital assets but also paves the way for innovative marketing strategies in the world of blockchain and cryptocurrencies. Kudos to the team for sharing such insightful content! ? and eagerly awaiting more updates on how this evolution in Web3 advertising unfolds! ??
CMO at Circular Protocol | Web3 Marketing Strategist | Elevating Brands with Content and Strategy
1 年More seductive and easily introduced ?? ?? Love your writing style Agathe Laurent Richard
Product Marketing Mentor & Public Speaker | Unlocking Single Moms, Women in Tech & LGBTQAI+ to Skill hack and Launch | Tech Disruptor Helping Founders Raise Millions. ?????????
1 年Exciting times ahead for the Web3 community! Can't wait to see the impacts of Bitcoin ETFs on digital advertising. ??
Web3, RWA (Aces.FUN), & AI (dataing) Entrepreneur | President & Founder | Muay Thai & Chess #blessed
1 年I'm sure you heard Google just accepted etf ads Agathe Laurent