81 Awesomesauce Ways to Get More Clients

Marketing is simply building relationships. When people know, like, and trust you, they'll hire you and refer to you. I want to support you by helping you to increase your impact, income, and joy by inspiring focused marketing action. Here are 81 awesomesauce ways to get more higher-level clients who you love working with. Have fun with them :) You be you!

1. Serve as the host and a member of an educational panel.
2. Newsjack a local or national news story.
3. Write a letter to the editor sharing your view of an important issue.
4. Post video testimonials from your favorite clients on your website and social media.
5. Send Thanksgiving cards letting your clients know you’re thankful for them.
6. Ask every client (when they’re happiest) for testimonials; record testimonials right in your office and/or have clients log in right then and share their experiences on Google or LinkedIn.
7. Offer your expert perspective to newspapers, television stations, talk radio, websites, and bloggers.
8. Hit the national media once you can show them you're comfy on camera or at the mic.
9. Sponsor a local charity and have the charity link to your website on their website.
10. Have someone on Upwork or Fiverr create cool graphics to post on social media with your quotes or client testimonials.
11. Like and comment on LinkedIn posts you find interesting and of people who you’d like to get to know or further support.
12. Create and send out your media one-sheet of your story pitches, photo, media experience, and contact information to producers. 
13. Create a scheduling link for coffee at the coffee shop w/n a block from your office.
14. Host Happy Hours with pizza and beer; give a short presentation with hot tips.
15. Pull your blog articles together for an ebook with an email drip campaign.
16. Write handwritten personal thank you notes early and often.
17. Drop off homemade cookies to those you know are having a tough time such as CPAs during tax time.
18. Feature interviews with trusted referral sources in your newsletter.
19. Create your own Team 100 community with local experts in all areas of expertise and foster relationships with you as the center of influence and leader of the pack.
20. Send cards for birthdays, anniversaries, and related special events such as 4th of July cards for an immigration practice.
21. Always go to the funeral.
22. Dictate your book answering the FAQs your clients ask, have it transcribed, hire an editor, hire a contractor to make it pretty, and put it on Amazon.
23. Print hard copies of your book, invite referral sources and clients to a wine and cheese book signing at the local university’s library.
24. Return phone calls promptly.
25. Send your client a holiday card or thank you card with a photo of your team; it will go on their fridge and stay there.
26. Send small dollar Starbuck gifts cards as a token of thanks.
27. Teach your team members how to make referrals to your office.
28. Use LinkedIn Sales Navigator to identify and message the specific people who you want as clients or referral sources.
29. Reuse your blog articles as LinkedIn articles. Via LinkedIn, share on FB and Twitter.
30. Use software such as Hootsuite to schedule social media posts across all platforms regularly (with you jumping in for a personal touch here and there) .
31. Share the WHIIFM and red flags with the people best suited to refer to you.
32. Email articles and hot tips interesting to your house list.
33. When you’ve presented or written for an organization or worked with them in some way, post that logo on your website in the form of “as seen on…”
34. Yes, most lawyer awards are B.S. but put them up there anyway.
35. Always be listening to how your clients talk about how you helped them. Use those words, not yours, when crafting marketing messages.
36. Turn your blog articles, book, or presentations into a videocast/vlog.
37. Interview referral sources (or others who could help your referral sources or clients) for your podcast.
38. Give, give, give and be helpful to potential referrals sources before you ask for anything
39. Share your magic statement with everyone you meet.
40. When chatting with someone who can help you, let them know you’d appreciate them sending clients your way or that you’d be honored to have their business.
41. Put a video on your website homepage website (above the fold) with you talking to PNC pain points and then offering solutions and letting them know you are the person to help them.
42. To get those solutions, they need to exchange their first name and best email for your IEO (“irresistible offer”) which could be a checklist, video series, ebook, and the like.
43. Put a summary on your LinkedIn profile sharing what you do from the eyes of your client: eye-catching headline, the pain, the solutions, and share that you’re the person to provide that solution.
44. Present an interactive workshop to referral sources and have them bring a colleague.
45. Ask your clients where you can find more nice people just like them.
46. Play full out in activities you enjoy and interact with others who enjoy the same thing: running, bicycling, yoga, music, gardening, knitting, museums, shows, sports events, book clubs - whatever brings you joy.
47. Take a group of clients or referral sources to a baseball game, the flower show, or a wine tasting.
48. Hold workshops for the families of clients such as a trustee training workshop for estate planning clients.
49. Rent out a movie theater at 10am on a Saturday and invite all your clients; include free popcorn and a drink.
50. Write a column for the local newspaper.
51. Include photos of you interacting in the community on your website and social media.
52. Get on social media where your referral sources and clients are.
53. Always be on LinkedIn because that’s where your colleagues are.
54. Reach out and partner up with someone who appears to be a competitor to do something special in your community.
55. Promote your clients’ businesses treating clients as though they’re part of the firm’s community.
56. Host a picnic in the park or a pig roast for the community.
57. Be helpful on list serves. 
58. Talk about your Why everywhere. 
59. Make healthy choices and let people see you making those choices.
60. Ask.
61. Say thank you to your current clients and remind them that they’re important to you and your success as well as to your family.
62. Write articles for other people’s blogs, newsletters, magazines, and websites. 
63. Call that producer as soon as the big story breaks. They’ll need experts to comment. 
64. Have live chats available on your website. 
65. Collect mobile numbers to tweet big news, opportunities, and reminders.
66. Write and teach for your local bar association.
67. Next, get those writings in the big names as well such as HuffPost, Time, Newsweek, Forbes, NY Times, and the like. 
68. Use HARO (Help a Reporter Out) to be matched up with journalist who needs an expert like you.
69. Offer yourself to radio producer (especially talk radio and radio during drive time).
70. Ask your ideal clients to describe their lives before working with you and after working with you. 
71. Recycle and reuse every bit a content you create. For example, a blog can become a videotaped presentation which then becomes a free video series for your opt-in list-building series as well as 2 weeks’ worth of social media posts. 
72. Attend networking events with the goal to start a relationship (not sell) with 3 people you didn’t know before the event. Collect those cards asking them if it’s okay to send them some information you think they’d find helpful. 
73. Follow up with thank you notes - follow up a bit later with coffee dates – then another thank you note - invite them to your next Open House party. Then, interview them for your newsletter, etc. Track your process.
74. Do presentations with local banks or boards where you can be helpful. 
75. Look for ways to make people’s lives easier. 
76. Form a closed FB group of lawyers only to provide referrals.
77. Teach CE to referral sources or clients such as to CPAs, realtors, insurance professionals, and financial advisors.
78. Donate copies of your autographed books to local libraries and school.
79. Sponsor an event such as a small business workshop, have sponsors pay the overhead. Participant tuition goes to one of four charities of the attendee’s choice - be sure these charities are linking back to your website.
80. Represent the well-known person in town to get you picture in the paper. 
81. When you have a dynamite FB post with a clear and on point CTA, trying boosting it for $5 to see what happens over time. Track results.

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