The 80/20 of Ecom 11/10/23

As leaves turn their autumn shades and the air gets crisp, the world of e-commerce buzzes with anticipation.?

In this week's issue, we're threading the needle through a tapestry of events that could redefine your Amazon selling journey.

From geopolitical dialogues that may shape your sourcing strategies to Amazon's alliances that bring your products to the pulse of social media, there's a lot to unpack.

Plus, we're spotlighting the Black Friday frenzy and the holiday cheer that awaits with Titan's end-of-year bash for sellers.

Let's dive in!

High Stakes for Amazon Sellers in Upcoming APEC Summit

Next week's meeting between President Biden and Chinese President Xi Jinping could be a turning point for Amazon sellers focused on importing goods.?

While no drastic policy shifts are expected immediately, any discussion that potentially eases tariffs and the US-China Trade War would be welcome news for those of us feeling the pinch on our bottom line.

TAKEAWAY: Keep an eye on this summit; it's not just political pageantry but a dialogue that may influence our sourcing costs and supply chain strategies. With the trade war still looming in the background, even the slightest hint of change could signal a need to recalibrate your business planning for 2024.

Amazon Inks Partnership With Facebook and Instagram?

Amazon is shaking hands with Meta to transform how we shop via Facebook and Instagram ads. They're rolling out a new feature that lets you link your Amazon account to your Meta accounts for a quicker shopping spree right from the ads you see on these platforms.?

Instead of bouncing over to Amazon's website when you tap on an ad, you’ll get to see the product details, like how much it costs, if it's Prime-ready, and when it'll get to your doorstep, all without leaving your social feed. And the cherry on top? A big "Buy with Amazon" button for an instant grab.

It's all up to you if you want to merge your browsing and buying worlds. This team-up is still under wraps officially, with only some folks in the U.S. getting a peek at it, thanks to some shares on LinkedIn by an industry insider.

Takeaway:

For Amazon sellers, this is like catching the express train in e-commerce. With fewer steps between seeing and buying, your products are closer than ever to the impulse buy sweet spot.?

And for buyers, it's all about ads that hit the mark better and a checkout so fast it feels like skipping the line.?

It's a heads-up on where social and shopping are becoming best buds, and you'll want to keep tabs on this for your sales strategy. If you're selling on Amazon and keen on ads, you might want to consider how this partnership can make your ads more effective and your customers happier with swift purchases

Amazon’s Black Friday Event Starting November 17

Amazon's kicking off its Black Friday bonanza earlier than ever on November 17, with a cornucopia of deals lasting through Cyber Monday on November 27.

?You'll find bargains on everything from top tech and toys to fashion and furnishings. The deal lineup includes big brands like YETI, Peloton, LEGO, and more, with discounts soaring as high as 70% on selected Amazon devices. The e-commerce giant is also giving football fans a bonus by streaming the New York Jets vs. Miami Dolphins game for free on Prime Video on Black Friday, coupled with special deals.

Takeaway for Amazon Sellers:

Amazon sellers, it's time to gear up for the sales surge. With new deals popping up as frequently as every five minutes during the event, you'll want to ensure your inventory is stocked and your listings are primed for the influx of shoppers.?

You're Invited to The 7th Annual Titan Holiday Party??????

As we wind down another amazing year, what better way to celebrate your success than joining fellow entrepreneurs at the Titan Network's Annual Holiday Party? It's a salute to the resilience, innovation, and hard work you've poured into your business this year.

We're talking about a night under the stars with the best of the Amazon community, connecting over delicious food and toasting to future triumphs. Titan Network invites members of the 7FSS community to be part of this grand celebration at awe-inspiring locations worldwide.

Here's where we're making merry this December:

??London- Dec. 1st

??Austin, TX- Dec. 13th

??Clearwater, FL- Dec. 15th

??Brisbane- Dec. 15th

??Los Angeles- Dec. 21st

Each party is a unique opportunity to network with top sellers and pick up insights that could skyrocket your 2024 sales.

Grab your tickets now.?

Don't forget to use the code '7FSS' for a $47 saving on us!

?? Get Your Tickets ??

Let's raise a glass to our achievements and set the stage for an even more prosperous New Year.?

In case you missed it:?

• US holiday spending to climb 3%-4% over 2022, NRF predicts
• Online Prices Declined in September according to Data from Adobe?
• Amazon closing brick-and-mortar apparel stores
• Amazon rolls out AI-powered image generation to help advertisers deliver better ad experiences
• [REPLAY] Japan Import law changes: What Amazon sellers need to know going into 2024

Have a great weekend

Gary