80 ways to repurpose and promote your content in 2024

Feeling down because your fantastic content isn’t getting the love it deserves?

We’ve all been there.

The good news is that you can breathe new life into your content and reach your target audience with some clever repackaging and a smattering of different distribution channels. . ?

Imagine... transforming your blog into a captivating infographic, slicing your video into social media teasers, or condensing your webinar into a handy checklist. ??

Repurposing is your secret weapon. Experiment with different formats and platforms to discover what resonates best, maximizing the impact and reach of your marketing efforts.

Let us know if we’ve forgotten any. We’re all ears.

Content Formats?

1. Podcast: According to a recent Lower Street and ContentFX survey, business podcasts are hot stuff. Branded podcasts can boost top-of-funnel metrics like brand awareness and favorability - listeners of branded podcasts showed a 20% increase in these metrics. If you’re considering creating your own podcast, check out our mega-post How to Create a Killer Games B2B Podcast.

2. Video shorts. People are so time-poor these days that it’s a great idea to break content down into bite-size pieces that can be shared on platforms like LinkedIn, TikTok and YouTube. IMPACT has a brilliant blog on where to get great set equipment, such as lighting, on a budget.

3. Animation: Animations don’t have to be expensive, Pixar quality. All it needs is to get the message across and be engaging. There’s plenty of cheap and easy-to-understand solutions like Canva to create these animations

4. Q&A video: One effective way to gather questions for Q&A videos is to ask people to submit them on social media using specific hashtags and groups.

5 Audio/video interview: How did you come to your conclusions? Expand on your audio or video interview methods and position yourself as an industry authority.

6. Live streaming: If you’re focused on B2B, then LinkedIn Live will be your primary target to hit your target customers. But don’t be afraid of using other options if that’s where your primary audience lies.

7. Presentations. Presentations are another fantastic way to cut down on content that’s heavy on data. It presents data in more digestible forms. You can create presentations with loads of free tools, including Slideshare (also a discovery platform, so you get an extra bang for your buck), Prezi and Visme .

8. Guides and ebooks: Repurposing historical content or a series of blogs into a free guide dedicated to solving problems is a powerful tool for building trust. There’s a few tools to help you do this, such as Canva and Designrr . Remember that you also don’t need to gate that content for success. Look at what SEO guru Brian Dean says here in his excellent (and FREE) Mastering Digital PR course from Semrush .?

9. Physical eBook: If you want to go a step further and produce physical copies of your eBook to sell, Kindle Direct Publishing is well worth a visit. Or you can take a report and print it out to hand out at trade shows as a value-add.?

10. Digital white paper: A well-constructed whitepaper built from existing content will show your authority. They can also be sponsored on authoritative sites like The Drum .

11. Physical white paper: If you’re creating physical white papers to hand out at an event, then ?CoSchedule will show you how to make one that people will notice.

12. Worksheet: If you create worksheets that make people’s professional lives easier, they’ll reserve a special place in Heaven for you. Digital Marketer has a good one that helps people create personas .

13. Checklists/Cheat Sheets: Similarly, checklists can help workers plan their tasks more efficiently. Check out our podcast production checklist, for example.?

14. Case study: If you have content showing how you’ve helped clients improve over time, why not put them into case studies? Case studies can then be added to your website and sales deck. You can even make a video case study if you’re feeling ambitious and your client wants to say great things about you.?

15. Course/academy:? Turn your expertise into an online course with sites like Udemy and Skillshare .

16. Template: Make life easy for your readers and give them a template to work off. They’re great value, generate leads and attract backlinks. Here’s one we made for a game press release.

17. Social media snippets: Create bite-sized quotes or engaging questions around your content - especially if you can share graphs from any research?

18. Wiki: It may not be Wikipedia, but you can use all the content you’ve created to create informative wikis that solve problems and provide value, which is great for content marketing.

19. Static infographic: You don’t need a designer to create stunning infographics. Free services like Venngage can be a huge asset.

20. Interactive infographic: Want something less static? Increase the engagement potential of your content with an interactive infographic. Here are 20 outstanding examples to inspire you.

21. Chart and graph: Charts and graphs get complex information across instantly. Go the extra mile and make your data stand out with bar charts, diagrams and more.?

22. Map: Geographical data compiled in creative ways can highlight where your most important audiences are. If you’re struggling with design, try out the Visme map maker .

23. Timeline: Want to highlight visual data from a post, such as how revenue’s grown over a specific period? Do it with a timeline; give Time Graphics a go.

24. Market map: Mapping out your industry visually is a perfect way to show prospects you understand the complex landscape as well as plant yourself firmly in it. Just be careful about the scale of your ambition, as demonstrated by the most recent Martech (marketing technology) map .?

25. Long-form blog post(>3000 words): Lengthy blogs should give detailed answers to people’s problems and act as a traffic magnet. Google also favours long-form content ; remember to break them up with subheadings and images to keep readers interested.

26. How-to guide: When talking about providing value, you can’t get better than a how-to guide. Set out ways your prospects can solve their problems in simple steps. They’ll love you for it.

27. List-post: Similar to how-to guides, list posts (or listicles) break down information so readers can digest it easily - highly shareable content.

28. Newsletter. A great way to build up your audience, and we’re seeing more and more journalists monetising their content using new platforms such as Substack . We love Mailchimp for its simplicity and all-in-one solution.??

29.LinkedIn Newsletter: LinkedIn has seen the potential of newsletters and wants a piece of the action. We’ve kept this one separate from the other newsletter idea because you don’t own the email list and can run both.?

30. Microsite: You don’t need a massive website with bells and whistles. If you’re creating specific content, create a microsite that supports the main one. It’s a handy tactic for B2B marketing; Boingnet has free templates to get you started.

31. Press releases pitched to media: Press releases work, but they need a hook to get the message across instantly. Use key data that you’re creating content around to get noticed. Here’s how to make an awesome one.?

32. Press releases syndicated on a newswire: You don’t just have to send those releases to journalists. Sending them to newswires focused on your industry can increase your chances of exposure. If you’re in the games industry, we recommend the highly targeted and free Gamespress .

33. Sign up for media alert services: Services like Response Source and HARO can give you quick opportunities to reshare your content with a new audience.?

34. Analyst interview and report: People often forget about analysts, but they put out a lot of ongoing insight, and your input could be featured in future reports. Keep an eye on up-and-coming companies like Naavik and Konvoy Ventures?

35. Content syndication: One of the most effective ways to get your content in front of prospects is through content syndication. Outbrain and Taboola are the most obvious choices here.

36. ABM (account-based marketing) packs direct to prospects: It’s a great way to open doors with key prospects, especially on LinkedIn . This is where you can invite prospects to VIP live or virtual events (breakfasts, webinars, etc) or even send them something nice in the post.?

37. Email signature: Proud of a specific piece of content? Put a creative call to action in the form of a link or image in your signature to encourage clicks. WiseStamp is a great place to start if you need to overhaul your email signature. ?

38. Make a Vodcast: It’s a podcast…but also with video! Solutions like RiversideFM are great for this, so you’re killing two birds with one stone by recording your podcast as a video. Nice.?

39. Video and audio snippets from your podcast/Vodcast on Linkedin: A snippet from your podcast/vidcast is a great way to promote on Linkedin. Just be sure to include subtitles.??

40. Make your content time-specific: If you have data to share, think of a timed strategy for different insights.? This can be a big annual report, a quarterly report, and ongoing ‘micro insights’ around market trends that your company is spotting.?

41. Podcast Transcripts - A podcast transcript is an excellent piece of content to put on your site to drive SEO and just help people out.? We like to do it for all our podcasts. There are a few ways to get a transcript from your podcast: using a service like Riverside (already mentioned) or trying Notta or Podcastle . They’re all promising some kind of AI capability to reduce the comedic mis-transcriptions.?

42. Interactive storytelling: Consider formats like quizzes, polls, or branching narratives to engage audiences and personalise their experience.

43. Gamified content: Integrate game mechanics like points, badges, and leaderboards to incentivise engagement and learning.

44. SEO optimisation for repurposed content: Maximise your reach and ensure clear meta descriptions, tags, and internal linking strategies for each format to maximise discoverability. We’re big fans of the Rank Math SEO plugin if you use WordPress.?

45. Refresh old blog posts: Money for old rope? You bet. Google loves refreshed content, and Neil Patel has a great overview here on the hows and whys of refreshing content for an SEO boost.

DISTRIBUTION CHANNELS - WHERE TO PUT YOUR CONTENT AND IDEAS?

46. Your website - A prime ‘owned’ channel that you control. This is where you can host content directly for lead capture and SEO (although, as we’ve said, we aren’t in favour of gated content for lead capture)?

47. LinkedIn Post: LinkedIn is your #1 B2B platform. TikTok, X and Facebook are great, but LinkedIn is where your B2B focus should be. Get used to posting helpful content that directs people to interesting articles or services and maybe graduate to writing articles (like we’ve said above).??

48 . LinkedIn article: Blogs don’t have to just go on your website. They can be published on LinkedIn as an article and shared throughout the social network .

49. LinkedIn Company Page: Creating your LinkedIn page is free and easy. LinkedIn even has a marketing tips section to help you get the most out of it.?

50. LinkedIn Group: Groups seem less important than they once were on Linkedin, but still, they can help create and amplify discussion with like minds. Join groups related to your sector and share your content with your peers. Be mindful of etiquette, though

51. Quora: Quora has over 200 million unique visitors a month. People WILL be asking questions in your niche. Get in there, answer them, and link back to examples on topics you’ve covered. 52. Reddit: Reddit is an Aladdin’s cave of user-generated content. There must be a place where your content can shine in its 1.2 million subreddits . We can’t stress it enough, though: don’t spam! Approach with extreme caution. 53. Slack community: Slack has communities being created around numerous niches. We don’t need to mention spam again, do we?...

52. Reddit: Reddit is an Aladdin’s cave of user-generated content. There must be a place where your content can shine in its 1.2 million subreddits . We can’t stress it enough, though: don’t spam! Approach with extreme caution. 53. Slack community: Slack has communities being created around numerous niches. We don’t need to mention spam again, do we?...

54. Discord Groups: This is the home of gamers. But like the above, be sure to be careful.?

55. Facebook - personal page: Like LinkedIn, create a personal page to show you’re a strong voice in your industry. It’s a great way to separate the personal and professional .

56. Facebook - group: Facebook wants to build strong communities with groups; why not manage your own?

57. Facebook - Company Page: A company page on Facebook is the perfect place to amplify your B2B content with people specifically interested in what you have to say. Here are some essential tips to get?

58. LinkedIn - Company Page: Creating your own LinkedIn company page is free and easy. LinkedIn even has a marketing tips section to help you get the most out of it.?

59. LinkedIn Groups: Groups seem less important than they once were on Linkedin, but still, they can help create and amplify discussion with like minds Join groups related to your sector and share your content with your peers. Be mindful of etiquette, though

60. WhatsApp Groups and Communities. Hear us out on this one. WhatsApp Groups and Communities can be great places for people to opt in on fostering conversation or just to be pinged about the latest news.??

61. Website homepage: Your homepage is the first thing many prospects will see. Do you have a section on the front page designed to amplify your content and show your top posts? Plenty of WordPress widgets help on this one.?

62. X: Aside from regular posting, create a hashtag and start regular Twitter chats to solve industry sore points. You can direct people to content that answers their questions and enhances your status as an authority.

63. Paid social media advertising: Utilize platform-specific targeting options to reach specific demographics and interests with your repurposed content.

64. Guest blog on other sites: Repurposing your content into a guest post on a blog can enhance your natural link portfolio. Use BuzzStream to find those blogs.

65. Online communities/forums: Share valuable insights and engage in discussions.

66. Medium post: Medium is a social network all on its own. Created by the minds behind Twitter, it’s a fantastic way to share content and provides brilliant statistics .

67. Slideshare - Host and share slides publicly.

68. Partner collaborations: Feature content on partner websites or publications.Or, team up with another company to co-produce content, like when PickFu and Utopia Analytics teamed up for a joint report on game toxicity. This way, you can maximise others owned and shared channels to co-promote content.?

69. Influencer marketing: Partner with relevant influencers in your industry to share your content with their engaged followers. We’re not necessarily talking about Mr Ninja on TikTok here but moreso niche influencers with engaged audiences on Linkedin and their channels. Interviewing or inviting them to a webinar can be a great way to engage them.?

70. Bespoke seminar/event: Why not create an event of your own? 70% of prospects become regular customers after attending an experiential event. What are you waiting for? We’ve taken our advice and have created the Freemium Mode agency Q&A series of events.?

71. Live streamed event: If you don’t have the budget to host a large event, you can host one online for free, and we’re seeing more of these live all-day conferences and seminars. Your focus should be on Linkedin Live, which you must pass specific criteria to broadcast.?

72. Workshop: A workshop can be more structured than a live event and lets you pass on your knowledge to a smaller audience. Package blogs and print eBooks to give away to support your lessons. 73. Webinar: There are many free services to use, and you can email attendees links to content assets afterwards.?

74. Live chat: Chatbots are a brilliant way to share content with site visitors without you being there. They can instantly answer questions and direct people to your content. Drift is one of the better platforms to use. 75. Speaking slot at a conference: Don’t be shy! If your content is being talked about within your industry, put yourself forward for a speaking slot at a conference. Refer to your content to support your arguments. If you’re in the games industry, get your conference info from Game Conference Guide , GamesIndustry.biz , and Pocketgamer.biz .

76. Reddit AMA: The same principle applies to Reddit. There’s even an entire subreddit dedicated to ‘Ask Me Anything ’. Remember, you’re there to bring value to people, not spam links.

77. Guest byline on trade media sites: Got something interesting to say? Then, pitch in as a byline to MCV/Develop or GamesIndustry.biz , who are always very receptive. If you have a report with unique data, then it’s your strongest chance of securing a backlink from a high domain authority website. 78. Live event and online speaking slot: If your content is being shared and talked about, enhance your authority by speaking at live events and online slots to discuss how you came to your conclusions.

79. Podcast guest: Just as much as you may want to make your own podcast, being a guest is also a great way to get your ideas out there. Check out Podmatch , Podcastguests , Podchaser and Podseeker to find a podcast you could guest on.?

80. Webinar guest: Webinars are great for marketing. Anyone can join, and they retain 40% of viewers’ attention .?

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