The 80% vs. 6% Conundrum

One reason people resist change is that they focus on what they have to give up, instead of what they have to gain. Why is it that most businesses will spend 80% of their marketing budget to get the phone to ring and only around 6% when it does? Do they feel that once that incoming call rings there are zero reasons to spend any budget? They’re wrong.?

You’ve spent money on creating a desire for your product or service. That was part of your marketing dollars. If you are a savvy marketer, you also spent some of that budget on creating your brand. Now the phone rings and how you treat your callers, your potential customers, or clients, can make all the difference in the world.?

With the knowledge that 70% of all incoming callers are placed On-Hold (AT&T statistic), it is essential that they are treated with respect and equally critical that you carry both your marketing and branding message forward. When placed On-Hold you can create an On-Hold message that both carries your advertising and your branding message at a very nominal cost. These On-Hold messages work 24/7 never taking a vacation or sick days. It has all the information you would want everyone who calls your enterprise to know while keeping your brand alive. It prevents that emotional disconnect that silence or a radio station offers. The proof of that is companies with On-Hold messages usually see a 2.5 to 5% increase in sales (AT&T statistic).?

Since 1987 HoldMasters, the On-Hold Message Company has been helping Fortune 500 companies, mom-and-pop businesses, and home-based businesses, maintain both their marketing and branding messages to their clients and prospects. It can up-sell and cross-sell present clients and inform prospects of your business and philosophy. It makes a small business sound big and a big business sound friendly.?

Let HoldMasters help you when your business is on the line.