80+ Key Ecommerce Statistics (2024)
On track to reach over $3.5 billion in 2024, the global ecommerce market is booming. Everyone from giants like Amazon to smaller online shops contributes to this growth.
We've compiled over 80 up-to-date ecommerce statistics for 2024 in our detailed blog post, covering:
For a detailed exploration of Shopify's statistics and deeper insights, we strongly encourage visiting our blog post .
Here is a quick overview of the full post:
Global Ecommerce Statistics 2024
1) Amazon holds the leading position in ecommerce with a market share of 37.8%.
Why Important: Amazon’s dominant market share underscores its significant impact on global ecommerce, emphasizing the challenges and opportunities for other retailers in competing and collaborating within this ecosystem.
2) Ecommerce platforms are forecasted to host 24% of total retail sales by the year 2026.
Why Important: This forecast highlights the growing influence of ecommerce on the global retail landscape, indicating a shift in consumer purchasing habits towards online platforms and the need for traditional retailers to adapt to this digital transition.
3) Slow shipping causes 22% of consumers to discontinue their online shopping activities.
Why Important: This indicates the critical importance of logistics and fast delivery in retaining customer satisfaction and loyalty, suggesting that ecommerce businesses invest in efficient shipping and handling processes.
4) Global retail ecommerce sales hit roughly 5.8 trillion U.S. dollars in 2023.
Why Important: This figure illustrates the massive scale and continued growth of the global ecommerce market, indicating robust consumer demand and the significant economic impact of online retail.
5) The Chinese ecommerce sector made up nearly 50% of the retail transactions in the country.
Why Important: This demonstrates the advanced penetration of ecommerce in China, highlighting the country as a leader in digital retail innovation and consumer adoption.
6) With a sales growth of 25.5%, Singapore ranks among the top 5 fastest-expanding e-commerce markets worldwide.
Why Important: Singapore’s significant ecommerce growth rate showcases its dynamic market and the potential for businesses to tap into the increasing consumer demand for online shopping in the Asia-Pacific region.
7) The global ecommerce market is expected to reach $6.4 trillion by 2024, with a 10.1% annual growth rate.
Why Important: The forecasted global market size and growth rate highlight the vast and rapidly expanding landscape of ecommerce , indicating the increasing economic importance of online sales channels on a worldwide scale.
8) 1.75 million merchants prefer Shopify to sell their products.
Why Important: Shopify’s popularity among merchants demonstrates the platform’s effectiveness and appeal as an ecommerce solution, highlighting the value of user-friendly, scalable online store platforms for businesses of all sizes.
BONUS: You can click here to explore Top Shopify Statistics 2024 .
9) The main motivation for 45% of consumers to shop online is free shipping.
Why Important: The significance of free shipping in influencing online shopping decisions underscores the importance of competitive shipping options for ecommerce businesses to attract and retain customers.
10) The average rate of shopping cart abandonment stands at 70.19%.
Why Important: This high rate of cart abandonment challenges ecommerce businesses to analyze and improve the online shopping experience, addressing factors such as website usability, payment options, and shipping costs.
2024 United States (US) Ecommerce Stats
11) The states with the highest number of independent sellers per capita on Amazon include Wyoming, Delaware, Florida, Utah, and New Jersey.
Why Important: This distribution suggests a thriving online entrepreneurial spirit in these states, potentially influenced by favorable business climates or strategic access to large markets.
12) Over 80% of the US population shop online.
Why Important: This high percentage underscores the widespread adoption of online shopping in the US, reflecting its convenience, variety, and the increasing confidence of consumers in digital transactions.
13) For holiday shopping, 57% of Americans prefer online stores.
Why Important: This preference for online stores during the holiday season emphasizes the convenience and efficiency of e-commerce, particularly during peak shopping periods.
14) In the U.S., Facebook is the leading social ecommerce platform, hosting over 56 million buyers.
Why Important: Facebook’s leading position in social commerce in the U.S. indicates the platform’s effectiveness in integrating shopping with social media, tapping into the vast market of social network users.
15) Last year, Amazon secured the leading position among U.S. online retailers, holding 37.6% of the market share, with Walmart’s ecommerce site in second at 6.4%, and Apple in third with 3.6%.
Why Important: Amazon’s dominant market share highlights its colossal influence in the U.S. e-commerce sector, while the significant gap to its nearest competitors underscores the challenges they face in closing the distance.
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16) The renewal rate for Amazon Prime in the U.S. over two years stands at 99%.
Why Important: An exceptionally high renewal rate for Amazon Prime memberships reflects strong customer satisfaction and loyalty, underlining the value perceived by subscribers.
United Kingdom (UK) – Latest Ecommerce Statistics
17) Behind China and the US, the UK emerges as the third-largest ecommerce market globally, holding a 4.8% share of global retail ecommerce sales.
Why Important: Ranking third globally highlights the UK’s significant contribution to the worldwide ecommerce sector, showcasing its leadership and innovation in online retail.
18) With over 60 million ecommerce users, the UK boasts the most developed ecommerce market across Europe.
Why Important: This statistic positions the UK at the forefront of ecommerce in Europe, indicating a mature and sophisticated online shopping ecosystem with significant growth potential for businesses.
19) The UK ecommerce market’s revenue is set to hit US$124.00 billion in 2024.
Why Important: This revenue forecast demonstrates the substantial size and continuing growth of the UK’s ecommerce market, reinforcing its importance as a key driver of the country’s digital economy.
20) In the UK, roughly 77% of mobile device orders were left incomplete.
Why Important: It shows the challenges in the mobile shopping experience, emphasizing the need for retailers to optimize their mobile platforms to improve conversion rates and customer satisfaction.
21) By 2025, the UK’s ecommerce sector is forecasted to witness an average annual growth rate of 12.6%.
Why Important: This statistic highlights the robust and continuous expansion of the UK’s ecommerce market, indicating a thriving digital economy and significant opportunities for businesses to capitalize on online sales channels.
Top Europe Ecommerce Statistics
22) Projections indicate that revenue in the European ecommerce market will reach US$604.60 billion in 2024.
Why Important: This projection emphasizes the substantial economic scale and growth potential of the European ecommerce market, indicating robust consumer spending and the critical role of digital retail in the region’s economy.
23) Over 19,000 online shops and mail-order businesses specializing in clothing operated in the Netherlands in 2023.
Why Important: The high number of online clothing retailers indicates a competitive market and the importance of niche specialization and differentiation for businesses to attract and retain customers.
Bonus: You can click here to explore The Best Shopify Clothing Stores in Europe .
24) The number of online shoppers in Spain is expected to expand by 4.9 million, a 14.73% increase, between 2024 and 2028.
Why Important: This anticipated increase in online shoppers reflects the growing penetration of ecommerce in Spain, indicating a substantial market opportunity for retailers to engage a broader audience.
25) In Q2 2023, entertainment was the most popular ecommerce category in Sweden, Finland, and Norway, with around 40% of respondents in each country making purchases.
Why Important: The popularity of the entertainment category across these countries indicates strong consumer interest and spending in digital content and services, suggesting a lucrative market segment for businesses.
26) Germany’s ecommerce user base was 67.93 million in 2023 and is expected to grow to 69.7 million by 2027.
Why Important: The growth of Germany’s ecommerce user base showcases the market’s continued expansion and the critical mass of digital consumers, providing a solid foundation for online retail growth.
27) Fashion is the top ecommerce category in France, with nearly 56% of online shoppers making purchases in this category.
Why Important: The dominance of fashion in France’s ecommerce sector highlights the country’s strong fashion culture extending into online shopping, suggesting significant opportunities for fashion retailers.
28) The Nordic ecommerce market was valued at over 40 billion U.S. dollars in 2023, with forecasts predicting nearly 56 billion dollars by 2027.
Why Important: The forecasted growth of the Nordic ecommerce market underscores its vitality and potential for substantial economic impact, reflecting the region’s advanced digital infrastructure and consumer readiness for online shopping.
29) The user base for ecommerce in the UK is anticipated to reach 62.1 million by the year 2025.
Why Important: This growing user base signifies a widening market and the increasing adoption of online shopping among the UK population, reflecting changing consumer behaviors and preferences towards digital platforms.
30) In Sweden, pharmacy products and fashion saw high popularity, each with a 42% purchase rate.
Why Important: The equal popularity of pharmacy products and fashion in Sweden reflects diverse consumer needs and preferences, indicating opportunities for retailers in these segments to capture significant market share.
2024 Ecommerce Stats Overview
The 2024 report on online shopping around the world shows a clear pattern: more people are buying things online, which is changing how we shop and how stores operate everywhere.
Here's what's important to know: it's really important for stores to start selling online. Shopping using phones and social media is becoming a big deal, and customers now expect shopping to be easy and to feel special just for them.
The stats also show that online shopping is spreading worldwide, which means stores have a chance to sell to more people but also face new challenges.
Basically, the future of selling things is all about getting good at using technology, understanding what customers want now, and taking advantage of selling to people all over the world.
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