8 'Why's' For Digital Gift Cards
Pat Dalton
COO (and founder) at iGoDirect Group | Fintec Investor | Chairman | Board Advisory | Mentor | M&A Advisor |
Recently, there has been a major increase in digital rewards. Many businesses have been establishing rewards and loyalty programs to increase traffic, sales. Engagement and brand loyalty. As we see the word “digital” being used everywhere - do we actually know what it means? In this case, Digital Visa Gift Cards signify instant and on-demand. A Digital Gift Card works well as a traditional Physical Gift Card, however, it is quicker, better and easily accessible.
What is a Digital Gift Card?
A digital gift card works just like a physical gift card, and they are delivered via email.
It includes a digital code that can be used for shopping online or sometimes in a physical store. Digital gift cards are added to mobile wallets, making them accessible. Moreover, sending digital gift cards can often be accompanied by a personalised message to thank your employee for their hard work.?
1. Instant gratification
No more waiting for the mail to arrive!
As mentioned, digital gift cards are quick and convenient, giving you the opportunity to instantly reward employees. When you are gifting a physical gift card, you have to wait for the card to be delivered to you or directly to your employee. A digital gift card can instantly be sent to the recipient from your computer or phone, and your recipients will receive it immediately.
A digital gift card is a great choice if you need to quickly reward an employee, for example, if they have just hit an important target and you want to give them instant recognition
2. Vast acceptance
Use your digital gift card anywhere Visa is accepted
A majority of people and retail stores recognise and trust Visa. Hence, digital Visa cards can be redeemed and used at any store that accepts Visa transactions. Digital Visa Cardholders can also easily access their cards via their mobile wallets.
3. Security
Accidentally deleted the email? Request for it again!
There is little to no risk with a digital reward. The details are saved on a secure system and recipients are less likely to misplace an email than a physical object. If they do accidentally delete or misplace the email and cannot retrieve it, the details can easily be sent to them again.
4. Waste-free
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No need to carry around another piece of plastic?
How often do we misplace our physical gift cards as they are being buried in our drawers? Digital gift cards are more sustainable as these cards are sent via email. If your business places a lot of value on sustainability then choosing a digital gift card is much more fitting to your ethos. Even if sustainability is not one of your business’s core values, digital gift cards allow you to give staff rewards in a way that does not cause further harm to the planet.
5. Lower cost
You don’t have to worry about shipping fees
There is no doubt that employee rewards really do matter, but you do not want to be spending your entire budget on buying rewards for the team. With physical gift cards, you not only need to spend the value of the gift but packaging and postage costs also. This is not an issue with digital gift cards, which makes them a more economical option for your business
6. Easy to redeem
Activate and you’re good to go
When receiving a digital gift card, recipients will be provided with a few steps that lead them to their online wallet. Very easily and with little effort, it can be done by pressing a single button! Recipients can then opt to transfer their cards into their mobile wallets.
7. Customizable
Personalise your card
Another fantastic benefit of digital gift cards is they are easy to customise. Digital gift card platforms give you the opportunity to add a unique personalised message to your gift. You can also often tailor your gift in terms of the email’s design and where the recipient can spend it. With many digital gift cards being redeemable at a range of different retailers, there is no need for a one-size-fits-all approach. Gift card recipients have the freedom to spend their cards at any store that they fancy.
8. Making it easy
We can help you in organising corporate gift cards
Besides providing on-demand services, True Rewards also allows you to track your activities
Get started!
Reward your staff or start to develop your own incentives programme
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Fractional Virtual CFO/CMO Hybrid. Add Us to Your Agency and Watch Your Profit Margin Double. Former Accountant | Current Marketing Agency Champion
2 年Great content, glad I came across your post.
☆ 4Purpose Disruptor ? Points4Purpose boosts customer lifetime value while empowering member choice - redeeming cash rewards or donating to their favourite cause - seamlessly!
2 年Well said Pat Dalton . And when a personalised loyalty program follows the gift card, then we're really looking at Engagement plus!
COO (and founder) at iGoDirect Group | Fintec Investor | Chairman | Board Advisory | Mentor | M&A Advisor |
2 年Of course, if you're looking at loyalty, rewards, and incentives programs, or the tech to fulfil them we're the ONLY one-stop-shop in Australia with our group brands: - iGoDirect Group | Promotional Intelligence - True Rewards - Rewards Come True
Head of Marketing | Growth Marketing Manager, Director of Operations & Performance
2 年Well said Pat!