8 Website Fixes to Improve Your Site

Your website is like your home; whenever you have guests over, you want to make a good first impression. In what way would a sight of clutter and mess affect the first impressions your guests have of your home? You have to feed them as well, right? Do you think they'd be willing to stay for food if your home was a mess?

?Similarly, if an online visitor finds your website unappealing or difficult to navigate, they will simply leave and go to another site. As a result, your website's traffic and conversions will suffer.

?If you want to provide a better service to your online customers, your website, like your house, will regularly need some maintenance. If you want to increase the number of people who visit your site and make it more user-friendly, you need to complete a full site audit and implement tried-and-true website improvements.

#1: Enhancing Your Value Proposition

Have you asked yourself, what kind of impression does your company’s website give to users that visit? Your audience needs to know what you do and why you do it, so make sure your value proposition is crystal clear.

?Your value proposition/mission statement should give your audience an insight into the product and services you offer and what differentiates you from your competitors.

?To grab the attention of your reader, it does not need to be super complicated. To create a compelling value proposition, here are some tips:

●????Make it as simple as possible for the reader to follow.

●????Stay away from overused buzzwords like "the only one in the world”.

●????A five-second video can effectively communicate your message.

●????Put a few extra words into your value proposition than your competitors as online users are more likely to find VPs with more words.

#2: Make Sure Colours and CTA Buttons are Eye-Catching

You need to use CTAs on your site to encourage your visitors to take desired actions, such as subscribing, joining, or making a purchase.

?Your CTA's font, colours, shape, and design all play a significant role in effectiveness. It should evoke a specific emotion in your online audience or readers so that they continue their journey with you.

?To make your CTA buttons stand out, try the following:

●????Make your call-to-action button eye-catching.

●????Choose colours that are eye-catching and elicit an emotional response.

●????You should make sure that the CTA button's text is in line with the content in the copy.

●????Keep nearby CTAs organised in a logical hierarchy.

●????You can use animation effects and other visual elements to make it more appealing.

#3: Site Navigation

When a user lands on your website, they will want to know what you have to offer straight away. To help them find what they're looking for and boost your search engine rankings, your website's navigation should be intuitive and easy to use.

?To provide your visitors and users with exactly what they need, utilise descriptive navigation that uses words people frequently use or associate with your brand.

?Remember that your visitors are more important than search engines when designing your site's navigation.

#4: Use Actual Photos of Your Products and Services

Even though stock photos are convenient and polished, some users may not find them relatable.

?Using real images of the products you're selling will help your website appear more personable. As well as being visually appealing, it exudes an authentic vibe that is highly effective in luring more people to your website.

#5: Publish Your Social Proof and Testimonial Page

People are more likely to sign up for your newsletters or make a purchase if you have social proof on your website.

?You will experience an increase in conversions as a result of the improved trust and confidence that comes from knowing that others have taken advantage of your offerings.

?Your testimonial page is no different; if past customers or clients are leaving positive reviews, you should make sure that they are prominently displayed for the benefit of your site's users.

#6: Make your Hyperlinks Stand Out

When you include hyperlinks in your website's content, it makes it look more informative. It gives the impression that you've done your homework and that you're serious about giving high-quality, accurate information.

?If a link is not highlighted properly, it is less likely to be clicked on. If this is the case for your website, then you may be missing out on the right kind of traffic to the right pages.

?These easy steps will help your users distinguish between your hyperlinks and those of your competitors:

●????Select a sentence for your anchor that will pique the reader's interest.

●????You don't want to overdo it with anchor text, which is the text that a user will click on.

●????Using a hyperlink in a sentence that includes statistical data is likely to distract the reader.

#7: Create Your Own Team Page

To acquire the trust and loyalty of your customers, let them know who is in charge of your company and share your culture with them.

?A distinct page for each of your company's teams can assist you to rise in search engine results when users type in the names of those teams.

#8: Increase the Speed of Your Website Loading

Having a website that takes more than a few seconds to load might cost you a lot of money. Discovering the sources of any sluggishness in your site's loading time is an important first step in making it faster. Here are some suggestions for speeding up your website:

●????Ensure that all photos are compressed before saving them.

●????Codes in JavaScript, CSS, and HTML can be compressed to save space.

●????Improve the response time of your server.

●????Remove everything that isn't essential.

●????Reducing the number of sliders on your site is a good idea.

●????Reduce the number of HTTP requests.

Final Thoughts

These website tweaks may help you keep your online visitors and customers around longer, but are they worth the effort? I hope so!

?It's a good idea to improve your website's general design, from the value proposition and navigation to using genuine photographs, generating social proof and a testimonial page, making a team page, and boosting loading speed.

?It is important to make your website as friendly as your house. At Elephant in the Boardroom, we can make this happen. We don’t merely take care of the development and web hosting site, but more significantly, we take the time to understand your business.