8 Ways you need to curate your library of content

3 min read @ curate library content

 Your next step in curating your library of content

Everyday when we go through life, we experience associations with people, brands, characters, and animals. In a previous blog you chose your primary association to easily connect with your personality? 

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If you are like me, creativity isn't something that just rolls out of the brain. Over the years teaching and training in communications, I've learned patterns that make creativity easier.

In this blog is one of the pattern hacks I teach to my students. This hack doesn't fix your creativity, but it builds your creativity muscles. As you will see, content is all in your mindset.

I really want to focus on the #mindset. Gary Vaynerchuk

MY CONTENT IS A MINDSET!

Your next step in The Brand Personality Builder is to curate select associations of people, brands, characters, and animals that align with your personality. 

After that, you will curate your library of content: stories, quotes, images and videos aligned to your brand personality. 

Keep your audience interested so curate examples for the other associated groups

Okay, so you have found your primary group association. So if you only post content with your primary group, won’t you make your audience bored?

Now, you will add value to your audience by curating secondary associations. So you will use these along with your primary. 

With your primary medium primary association you found examples. So now you will curate examples from other associations. Also, as a communicator this process will continue.

Now though, you will want to fill in all 4 of these options. The value in this is to create a library of content ideas for your community. Include what you want to associate in your primary too. This should take less than 15 minutes. If it takes longer than 15 minutes, you are thinking too much. 

Align person, brand, character, and animal for content

1. First, find a person who aligns with my brand personality quadrant.

2. Next, curate a brand that aligns with my brand personality quadrant.

3. Also, find a character that aligns with your brand personality quadrant.

4. Finally, curate an animal that aligns with your brand personality quadrant.

Curate aligned content stories, quotes, images, and videos.

Now curate your library of content content for your primary and secondary associations. Remember to align these items with your brand personality quadrant.

5. First, you will find a story for one of your secondary associations.

6. Next, you will find a quote from another (different) secondary association..

7. After that, you will find an image from an association different from the above 2.

8. Last, you will find a video from an association different from the above 2.

Why is it valuable to curate a library of content?

This is huge, because now you will have more clear guidelines. This list of these people, brands, characters, and animals you will guide your content. Then, you will know what to look for and will start seeing patterns where can use the examples you find. 

In the past, students who went through this exercise became more alert. They told me they started finding examples all around themselves. Also, a few days after you have finished the exercise, you will begin noticing more and more aligned examples everyday.

Next time, you will "mix and match content" to ensure your audience stays interested and loyal. This will build your library of content aligned to your brand personality.

See you next time.

Did you build your personal influential brand personality yet? So, are you still struggling to build your personal influential brand personality? Please email me at [email protected].

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Also, please check my site dedicated to helping others build online influence.

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