8 Ways to Elevate Your Brand on LinkedIn
Dr. Dumont Owen
Master Personal / Digital Brand Strategist, "Done For You" LinkedIn Lead Generation for Small Business Owners, Coaches & Consultants, International Best-Selling Anthology Author
Does this sound familiar?
It's 2:15 on a Monday morning. I'm sitting at my desk staring at my computer bleary eyed.?
Around me are strewn an assortment of highly caffeinated drinks, sugary snacks, and energy bars.
I've been here all night.. trying to finish my book chapter in time to get it to the editor and then upload it for the publisher. My deadline is in three hours.?
Sh*t!?I'm not going to make it.?
I briefly flirt with the idea of using ChatGPT, but then realize that my book chapter is about a turning point in my own life. I'm not likely to get much help from AI.?
Out of desperation, I grab my phone and start dictating. Miraculously, it all starts coming together.
... I send it off to my editor, grab a couple of pop tarts, and start getting ready for my first client.?
I can finally relax... at least until Thursday when my next newsletter comes out.?
Why do I put myself through this? No matter how much I tell myself that my content doesn't have to be perfect... I still struggle my way through multiple rewrites. I enjoy creating videos, but I don't always feel like cleaning up for the camera. And just when I get on a roll, I seem to run out of steam right before it's time to hit "publish."
I still do this because it's the single best way I know to stand out, position myself as an expert and attract clients and opportunities.
How about you? Are you ready to ignite your LinkedIn game and drive engagement like never before? Look no further! I've got the inside scoop on the most powerful, tried-and-tested strategies for leveraging LinkedIn's publishing platform to elevate your brand and business. Let's dive in!??
1. High-Quality Content Creation?
As the saying goes, content is king, and LinkedIn's publishing platform is your kingdom. Craft compelling articles that provide real value to your audience. Address their pain points, offer practical insights, and share your expert knowledge. By delivering top-notch content, you'll establish yourself as a go-to thought leader and attract a loyal following.?
2. Consistency and Frequency?
Engagement thrives on consistency. Set a publishing schedule and stick to it. Whether it's weekly, bi-weekly, or monthly, keep your audience anticipating fresh and valuable content from you. Regular posting shows your commitment to delivering value and keeps your brand top-of-mind with your network.??
3. Utilize Relevant Keywords and Tags?
Make your content discoverable by incorporating relevant keywords and tags in your articles. Optimize for LinkedIn's algorithm to boost visibility and reach a wider audience. Be strategic in selecting keywords that align with your niche and resonate with your target clients. Watch your engagement soar as your content reaches the right eyes.?
4. Cross-Promotion and Sharing?
LinkedIn is just one piece of the puzzle. Maximize your content's reach by cross-promoting it across your other social media platforms. Share your articles on Twitter, Facebook, and even your website or blog. Encourage your connections to share your content, amplifying its impact and fostering valuable engagement.?
6. Engage and Be Engaged?
Engagement is a two-way street. Respond to comments and messages promptly. Be approachable, genuine, and build meaningful connections with your audience. Engage with their content, too! Show support for your network by liking, commenting, and sharing their posts. Mutual engagement strengthens your LinkedIn community and increases visibility for everyone involved.?
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7. Celebrate Milestones and Achievements?
Did you just hit a professional milestone, receive an award, or publish your first book? Share the excitement with your audience! Celebrate your achievements and take pride in your journey. Such personal posts connect on a deeper level with your audience, evoking emotions and driving authentic engagement.?
8. Publish Polls?
Encourage interaction with your audience by hosting polls on topics related to your expertise. People love giving their opinions and insights, and you gain valuable feedback to tailor your future content. It's a win-win that generates curiosity and drives higher engagement.?
Wrapping Up: Be the Engagement Dynamo!?
By embracing these commonly used LinkedIn publishing strategies, you'll transform into a true engagement dynamo! Remember to deliver high-quality content consistently, optimize for discoverability, cross-promote across platforms, and most importantly, be authentic and engaged with your audience. ?
To your LinkedIn success!?
Coming Attractions:
Build Your Brand in Bits & Bytes: Convert Contacts to Clients Using LinkedIn?Masterclass
August 23, 12:00PM - 3:00PM Eastern Time
Join our free three-hour masterclass for a?dive deep into personal branding and how to leverage your brand to attract clients on LinkedIn.?
You'll learn how to:?
Questions? I have my ears on...
Do you want a coach to help you build your LinkedIn lead generation system and sales funnel step-by-step??I have 1 slot open for my?Lucrative LinkedIn 90-Day Accelerator? at 50% off. The application is deadline August 30. You The application is link on my profile https://www.dhirubhai.net/in/dumontowen/
Dr. Dumont Owen is a serial entrepreneur, international best-selling author, and the creator of the Lucrative LinkedIn System. She is known for building systems that help coaches and consultants get clients in record time. A storyteller at heart, she puts her unique stamp on the process of personal branding and digital marketing.?
As a Master Certified Personal Brand, and Digital Branding Strategist, LinkedIn Consultant and Trainer, she helps her clients attract high-quality leads on LinkedIn by building powerful brands that express who they are, what they do, and how they do it ...better than their competitors.?
Dumont is the founder of Dumont Digital Marketing, Dumont & Associates, and Radically Rewarding Careers.?
When Dumont’s not spinning strategies, she can be found stripping woodwork on the beloved century home she shares with her husband and one seriously neurotic cat.
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Absolutely love how you're diving into the depth of #LinkedInStrategies! Remember, as Steve Jobs said, “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.” ?? Keep pushing boundaries and let your #personalbranding shine. ???? #linkedinengagement Follow us!
Bob "The Mortgage Coach" Mitchell
1 年Dr. Owen, I had pretty much stepped away from Linked in because I never seemed to be able to gain traction with my connections...it seemed that most people were just collecting connections instead of actually networking with them. Then, I started my YouTube channel "Bob The Mortgage Coach Mitchell (https://www.youtube.com/channel/UCnddgStrN8MBBnU2JdrzXHg) and decided that I would reach out to my linked in connections to help me to build an audience for the channel. So, I started posting 2 short "Glossary Terms" videos about 6 days a week (as well as a weekly "content" video). The Glossary terms were actually intended to be be part of my website, but I figured that I would post them to Linked in so that I could have some consistency in my postings here. The result? Well, my numbers aren't very big so far, BUT, I have noticed that my phone has actually started to ring as a direct result of my consistent postings. The number or subscribers to my YouTube channel, while not that impressive so far, is actually growing at about a 15% rate each month....still only in the 50's, but if this keeps up, I'll make my goal of 5000 by the end of next year! Anyway, thanks for the help! Bob