8 Ways to Create Content that Builds MASSIVE Trust With Your Audience

Jumping onto social media is great place to start building a personal brand, but once your brand is created, then what? When you want to become known, liked and trusted for your product or service, the best way to get your audience on the path to purchase is through your social media content.

Developing your content to serve your audience is a large part of why we build a brand, and we all have some very unique opportunities to create content that builds trust quicker than other formats.? Let’s get you on the fast track to creating trust with YOUR audience!

First Off, What is Personal Branding?

As defined by Wikipedia, Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.[1]

The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them.

I feel I’ve boiled the essence of Personal Branding down to its core:

Personal branding is the intentional effort to create and influence public perception by positioning yourself as an authority in your industry, elevating your credibility, and differentiating yourself from the competition.

At its core, personal branding is about curating the narrative of your professional life, crafting a story that showcases your unique skills, values, and experiences.

When it comes to content creation, you are not only "creating and influencing public perception" of you as an individual, but there are a plethora of opportunities available to influence your customers' perception around your product or offering as well. Your content can create trust in you as their go-to person for the product, but also create transparency in your operations.

Here are a bucket-load of content creation tips that will amp up that “know, like and trust” factor

1. "Behind-the-scenes" at your organization - Wherever you hang your hat (be it work-from-home, travelling to/from conferences, or in a formal office space), there are plenty of "behind-the-scenes" opportunities for you to film.
2. How To's - these pieces of content can provide both education and entertainment to your clients and customers - Your short videos could include:
3. Tips on how to use your product or service - There are a number of ways that you could showcase tips and tricks as it pertains directly to your offering.
4. Interviews with colleagues and staff - Introduce your clients and customers to the personalities that make up your organization.
5. Answer FAQs - This is a great way to engage with your customers, and perhaps save yourself some time in the future. Explore FAQs through one of the other content tips listed, including team members' interviews, how-to tutorials and video snippets. FAQs can make a great series of content if you're looking to create something consistently; your customers can come to expect your FAQ segment and start to look forward to it!
6. Highlight new products or services - This will keep your clients informed of new offerings and changes?
7. Partnerships and collaborations - If one of your company's main drivers is is collaboration, showcase the ways that you work with other organizations to bring their vision to life!
8. Focus on CSR initiatives - Do you or your organization contribute to causes and other social responsibilities throughout the year? Let your client's in on your journey!

What other content ideas can you add to the list that build that “know, like and trust” factor with your audience?

To connecting with your community,

Leanne

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