8 Ways Brands Can Lift Up Women on International Women's Day ...Like the Support Bra of Equity
Kathy Klotz-Guest MA, MBA
Rigid to Remarkable? | Transforming culture so remarkable leaders, teams, human innovation and stories win | Author | Keynote Speaker, MC | Ex-Tech Exec & Comedian | Improv / comedy principles for life
Women's History Month is coming and with that...
The onslaught of brands 'cele-marketing.' Sorta celebrating, not fully committing to change. Just like Black History Month and more.
Humor to lift women up AND show what's missing in the world is a powerful story strategy for bold marketing innovation.
What brands COULD DO besides elevate, promote and pay women at equity (YES...that's how you truly commit) is creatively...
So with that...here are 8 ways brands can support women (yes, satire).
1. Change Your Logo
2. Change Your Label (it's soooo much easier than making changes in equity at work)
3. Make it Smaller to Fit Her Hands
4. Post Pictures of Men in High-Heels
5. Ask Women to Work for Free
6. Make an All-Male Video Talking About Women (Who Aren't in the Room)
7. Be Sure to Quote Men on Women's Day
8. Bro-Fessional Tips: No Free Spaces on Brand Bingo
BONUS: You're Empowering Women to be Empowered...With Empowerment!
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Let's laugh and aim higher, brands. Need a speaker that will have audiences laughing and learning about leadership and trust this Women's History Month. Reach out. And bring that checkbook. Reach out at Kathy(at)keepingithuman(dot)com.
To all the women of the world, thank you.
Founder, TokenSpace
1 年This is hilarious and so creative. Satire truly does have a way of inspiring change. Amazing ways you've highlighted in how we can do so ??
Director of Operations at CMOM ? NYC Arts & Culture Leader ? Founder of aspiring better human?? ? Former Head of Visitor Experience at The Metropolitan Museum of Art ? LinkedIn Enthusiast
1 年Love you to pieces for your honesty ????????????
Empower your team to innovate on demand. I help tech leaders Create the Impossible? through playful, interactive keynotes, workshops, & retreats. Unlock breakthrough creativity today ??
1 年These never fail to make me laugh, Kathy Klotz-Guest MA, MBA. And sadly, because they are ALL TRUE! Good satire always drives a nail right in the eye of the matter, and you do that so well, my friend! Ouch... Gotta laugh because otherwise all we'd ever do is cry.
Founder/Speaker/Marketer/PR Thought Leader/Publisher/Editor-in-chief. Advocating for more women onstage
1 年So funny...in a "it's really not funny but we have to laugh or we'd be crying" kind of way. (You're hysterical...and yes, I know where that word came from.)
Master Curator Event Pros rely on me to book the most impactful keynote speakers | Event Strategist | Tennis Enthusiast | Pizzaterian | Globe Hopper
1 年Kathy Klotz-Guest MA, MBA Not the first time I have been an honorary lady! ??