8 Types of Videos That Will Boost Your Brand Awareness This Festive Season
Let's unwrap the secrets to making this festive season truly special!
Did you know that according to InMobi’s 2023 report, The Marketers Guide to India’s Festive Season, 84% of Indian shoppers during the festive season have increased their budgets and 54% will indulge in hybrid shopping?
As a marketing manager or digital marketing expert, you know the power of video. In this article, we'll explore 10 creative video ideas that will help you connect with your audience, share stories, grow your brand and ultimately bring in sales.
So, let's begin!
"The best strategy ever: care." - Gary Vaynerchuk
1. Office Celebration and Employee Appreciation
What better way to kick off the festive season than by showcasing your team's spirit and camaraderie? Share heartwarming stories of employees or give a sneak peek of how the festivals are celebrated at the office. Take a look at how Blackstone created a hilarious light-hearted Christmas video in an office setting.
2. Product Spotlight with a Seasonal Twist
Give your audience a taste of the season by featuring your products or services in a festive setting. Craft engaging stories around how your offerings can make the holidays even more special. For example, Tanishq crafted a heart-touching and thoughtful Diwali advertisement, subtly promoting their jewellery along with beautifully demonstrating family relations.
3. Thanking the Customers – The Gift of Appreciation
Let your happy customers know how grateful you are to them. This is a powerful way to build trust and credibility. For example, Durabuilt showed their gratitude to their clients through a small video during the holiday season where the employees thanked their clients for their support.
4. Holiday Promotions and Giveaways
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The holiday season is synonymous with giving. Run festive promotions or giveaways to engage your audience and encourage participation. These videos not only boost your brand but also spread the holiday spirit. Swiggy took this to another level! They did an innovative campaign where they asked the people whose handmade food they missed the most and delivered that to their doorstep.
5. Personal Greetings from the CEO
Put a face to your brand with a personal holiday message from your CEO. This gesture adds a human touch and builds a stronger connection with your audience. The CEO of L&T Finance Holdings, ltd. also featured in a video where he wished everyone a Happy Diwali.
6. Year in Review – Milestones and Achievements
Showcase the work and accomplishments of your brand throughout the year. Highlight key milestones and achievements to demonstrate your brand's progress.?One interesting example can be GoPro showcasing the best shot videos using their products of 2022 in a visually appealing compilation video.
7. Collaborations and Partnerships
Join forces with partners or collaborators to create unique and engaging content. Collaborative videos can help you reach a broader audience. Cadbury gave this a creative touch as it got in contact with local sellers and gave them a platform to sell their products by scanning the QR code in their advertisement. The campaign is called #ThisAdIsMyStore.
8. Resolutions and Aspirations
End the year on a high note by sharing your brand's resolutions and aspirations for the upcoming year. This not only sets the tone for what's to come but also keeps your audience engaged.?BMW wonderfully demonstrated their resolution in a New Year video where they promised a more sustainable future in cars.
Connect with VAAK!
The festive season is a golden opportunity to connect with your audience on a deeper level and expand your brand's reach on YouTube. By using these video ideas, you can not only enhance your brand's awareness but also make a lasting impact. So, gear up, grab your camera, and let the festive video marketing season begin!
Ready to make your brand shine this holiday season? Connect with the experts at Vaak and let us help you win with video. Reach out to us today at [email protected] and let's create memorable video content together.