8 Types of Digital Marketing to Know

When it comes to digital marketing, it seems we are all familiar with the term. Digital marketing is all marketing activities that use an electronic device or the Internet. But how many types of digital marketing are there? Here are 8 types of Digital Marketing we'll be talking about.

1. SEO, or Search Engine Optimization, is the process of getting quality traffic from free, or organic, search results on the search engines (like Google and Bing). It’s important that the traffic you drive to your website is relevant to your industry. If you manage to attract a high volume of visitors searching for Macintosh computers while what you actually do is selling raincoats, the traffic will do you no good.

2. Pay-per-click is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

3. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

4. Social media marketing it's the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

5. Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans.

6. Video Marketing it's a forward-facing marketing strategy that integrates engaging video into your marketing campaigns. Video marketing can be used for everything from building customer rapport, to promoting your brand, services, or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events, and deliver viral (entertaining) content.

7. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. A CRM system gives everyone — from sales, customer service, business development, recruiting, marketing, or any other line of business — a better way to manage the external interactions and relationships that drive success.

8. Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Here you can give ads on Facebook, Pinterest, Instagram, YouTube, and many more platforms that will highlight your business.