8 Tips For Improving Your Email Campaign For Higher Quality Leads
Real Media Marketing
Helping E-Commerce & Aussie businesses scale online using paid traffic and a precision strategy.
If you're wondering how to stand out and connect with more qualified customers through cold emailing, consider these eight mistakes people do while generating profit from cold emailing.
1.?The first mistake is not adding enough personalisation. What may come as a shock to most people is that nobody wants to read a cold email. Personalisation is one of the main driving forces in open rate and response rate. The first few lines of a cold email are incredibly important to stand out from other emails. By using mass personalisation, you can get highly qualified and targeted leads to open your cold emails.
The goal of this email strategy is to create a sense of familiarity and connection with the reader, to engage them, and make them more likely to open your message. This can be done by offering a compliment, such as congratulations on an accomplishment or the opportunity to win something special. It can also be done by highlighting the ways that you're similar to them.
2.?Do you have a quality lead list? The next mistake many business owners make is not having a quality enough lead list to send these emails to. Having a list of hyper-qualified people versus just having a list of anybody with a heartbeat can be the difference between an unsuccessful and effective campaign. The lead list you're sending these emails to is their bottleneck for the entire campaign, meaning that if the lead list is okay, you will probably have OK responses. You will have OK calls, and maybe some of them will turn into customers or clients. But if you get a quality lead list, then you'll probably get responses from more quality people. You'll have more quality calls and likely higher quality and higher paying clients and customers.
3.?The third cold emailing mistake you want to avoid is not focusing on deliverability. Deliverability is how many people are getting your cold email inside their main inbox and how many of those people are opening and reading that email, just like the quality of your lead list. Deliverability is one of the most important pieces of a responsive campaign. If you have poor deliverability, it affects the rest of your campaign downstream. Not as many people are going to be opening it, so naturally, people are going to be responding and not opening your emails at all, which means you're not going to get as many calls from people. As a result, you will have fewer customers or clients.?
Before starting cold emailing, you can do a few things to ensure that your emails are getting read and responded to.
4.?The fourth cold email mistake is not keeping your message short enough. If you're sending cold emails and they're just blocks of text jumbled together, don't be surprised if nobody reads it. We live in a world today where the average attention span is 6 seconds, so if you're not adding that personalised line in the very beginning and if you're not getting directly to the point, you've probably already lost it. Even if you save all the best stuff for last, they might skip over your email because their attention is so split across lots of different apps and messages.
领英推荐
5.?The fifth cold email mistake I see is people not making an ask. Like I said earlier, nobody wants to read a cold email. So the only reason why anybody ever responds is that you say something that interests them enough, that shows them that you can solve a big enough pain point for them. But if you don't cover that in the first email, you have almost a 0% chance of ever getting a response.
If you want to send emails and make more sales, stop wasting time trying to build rapport with your potential customers. Focus on what you have that your product or service gives them and how you can help them solve their problems. If you want someone to do something, make sure that you tell them how you want it done. If your writing makes no sense or doesn't have any point, the reader will probably just throw it out. As a business owner, you will get more leads from your email marketing campaign if you have higher response rates.
6.?The six biggest cold email mistake is not testing their cold emails and never even sending any. They are overconfident and won't try anything different even if it's a tried-and-true formula for success. Would you have ever gotten started on your current career path if you had decided to do things all differently instead? You should still take advantage of what you've already done by reworking and refining techniques that have worked before.
A well-crafted email is a powerful way to reach your customers and make a sale. But if you're just sending out generic emails to everyone in your database, the odds are that not many people will take the time to reply. The more times you send those same messages out, the less effective each becomes and the less likely it's going to generate a response from your contacts. If you can have a 5% open rate on cold emails, but if you can get a 10% response rate or even 8%, then the whole process becomes much more profitable for your business.
7.?The seventh biggest cold email mistake that I see is people not giving campaigns long enough. If you send out 40 emails and you don't get any response in a day, then it's not likely that the campaign will succeed. This is because people don't typically spend more than one hour per day reading emails. However, if you send out 80 emails and don't get any response in 4 days, then you have a better chance of success.
In addition to that, your first email is the most important email you will send out. If you send 40 emails out and they all get a 1/10 open rate and a 1/100 response rate, that means you're not getting anywhere near enough responses to make it worth your while. So we recommend that you send one or two more emails before trying anything else.
8.?And the eighth and final cold email mistake is not scaling up. The thing to remember about cold email is that if you're not scaling up, you aren't going to get very far. You'll end up spending way more than you need to and having a difficult time delivering results. One of the easiest ways to scale up your sales cycle is by simply increasing the number of emails you send out per day. This will help ensure that your sales team is constantly engaging with prospects by sending emails at the right time, even if they are still in the early stages of their buying cycle.
The fact is, if you're able to send out 500 emails every single day, then you have five new customers every single day. Even though we don't know if that video will work or not work, we know that one out of every 100 emails you send out is turning into customers. So what if you were able to send out 500 emails every single day? Then you could dramatically increase your conversion rate – and not just that, but also get the word out about this big new thing that's coming.?
Here are some tips that you should keep in mind when reaching cold customers. However, we can also generate warm leads through paid marketing and help you get started setting up your campaign. Schedule a meeting with us by following the link below to discuss it further.