8 Tips How to Create Effective LinkedIn Company Page

 "We all need people who will give us feedback to improve ourselves". For getting feedback having a large business circle is very important which we can have by building a company page on LinkedIn. LinkedIn is known as the most common social network for businesses. With more than 277 million members, it is the world's largest professional network. So it's very important and profitable to build a company page on LinkedIn. LinkedIn company pages are an important part of a company. Having a company page on LinkedIn will help you to run your business fantastically.

1. Share Relevant Content:

Sharing content is just as important on your LinkedIn Company Page as on any other social network. Daily posting of relevant content is one of the best ways to gain awareness and stay top-of-mind with customers and prospects.

2. Engage Your Employees:

Encourage employees to add your company to their personal profiles. By doing so, they automatically become followers of your company page and can like, comment on, and share your company updates to help expand your reach.

3. Add Products and Services:

People who build out their "Products & Services" page tend to have twice as many company followers says LinkedIn. Use this page to feature new products and list product categories. You can link each product to your e-commerce website to drive traffic. If you have product-related videos posted on YouTube, include those, as well.

4. Engage with Followers:

As your Company Page gains followers, find ways to keep them engaged. Questions are a good way to initiate a conversation, and posting quality content will encourage sharing and comments. Monitor your page and respond to comments and questions when appropriate.

5. Include Rich Media:

Always include images, YouTube videos, or other forms of rich media with posts. Links to YouTube videos play directly inside the LinkedIn feed and can result in as much as 75 percent more shares.

It's important that others "recommend" your products or services on LinkedIn because this creates greater credibility for your business. It's important to continually monitor your LinkedIn company pages using the built-in page and follower analytics tool. It is recommended that participating in a continuous LinkedIn Update and Training Services, updating information regularly and obtaining customer recommendations on your company page.

While publishing, make sure your content is relevant to your audiences, and publish as often on your LinkedIn page as you do on your Face book page

6. Sponsor the Best Updates:

LinkedIn offers to advertise through Sponsored Updates that appear in user's news feeds. You may also Use ads to boost attention of audience and engagement with posts you've identified as popular through analytics.

7. Link Your Page to Other Channels:

Promote your Company Page by linking it to other marketing channels such as email promotions, blogs and your e-commerce website. Add a "Follow" button to your website in order to make it a visitor to follow your Company Page.

Once your page is set up, drive traffic to it with an announcement in a blog post or email newsletter.

8. You can also Monitor Analyze and Refine Content:

Company Pages come with an analyzed component, which enables you to track page views, reach, engagement, follower demographics and more.