Looking to hit your lead gen, sales targets and revenue goals?
In this article, I'm going to share my tips that can help you to start to implement if its something that isn't in your strategy.
But first, let's talk about what lead generation in marketing is?
It's the act of gaining actionable customer interest for your business's output. This typically involves a customer initiating a conversation or providing you with their information for a follow-up regarding your products or services.
Having a lead gen business strategy in place with help you turn strangers into paying customers.
- Look into your CRM. Review your former customers and potential buyers. These people showed interest in your offer once, why not again?
- Research Linkedin. Prospecting is a great way to gather a list of free business leads. You can reach out to them directly on the platform through messaging.?You can use LinkedIn’s filtering options — Degree, location, industry, etc. to narrow down the list until it displays only the people who most resemble your target customer.?
- Email Signature Marketing. Include banners and links in your email signatures that promote offers, free trials, webinars, and other lead magnets.?Include a CTA button to book.This is a quick and easy way to grab some free leads for your business.
- Build an online personal brand. If B2B salespeople want to get free sales leads online, they should work to build a personal brand, especially on LinkedIn. There simply isn’t a better way to generate inbound leads for free.?When you regularly publish posts and share articles about industry-related topics, people start to think of you as an expert. That means they’ll proactively reach out to you if they have an issue related to your area of expertise.?Did you know that the audience on Linkedin has 2x the buying power than your website audience has? B2B marketing using Linkedin can yield very profitable results.
- Create A Business Profile on Linkedin and Google. After setting it up, customers can leave reviews and share their experiences with your business.
- Networking. Whether it's on Linkedin, Face to Face/online or at conferences. It's a great way to gain free leads but also your network who are willing to introduce you to other people.
- Ask for referrals from current customers.
- Create an email offer. You may have untapped business potential in your email lists. Offer incentives, collaborate with a complimentary business, promote a new service or event.Are there any listed that you want to try? Can you recommend any others? Let us know in the comments!When it comes to marketing your services, it can be difficult to know where to start in order to gain the clients you really want. Even once you do know, the greater challenge can be finding time to focus on marketing.That’s where we come in. Business Tree Consultancy helps small to medium businesses grow by implementing incredible marketing strategies.It’s about helping you where you’re at. We’ll give you the right tools, we’ll teach you how to use them and if you’re really short on time, we’ll put them to work for you.Reaching new customers can be time-consuming and complex. We?have a variety of services to help our clients to improve upon, optimise and grow their digital and social media presence, brand and sales pipeline.
Want to gain more leads for business growth or get advice with any of the above? Book a complimentary discovery call here Lets' chat!
