8 Things You Need to Understand About Social Media
Come on folks, it's almost 2017 and some of you still don't understand what to expect from social media marketing. Shame on you! Ok, to be fair, there are still many emerging brands who are just starting to venture down the road of influencer marketing and paid social campaigns, so let's just say this piece is for you.
- Social Media is a Long Term StrategyThere are very few brands that have instant fame and exponential growth on social media, just as there are very few overnight successes in business.
- Brands need to be realistic about their growth on social media and understand that social media is a very necessary evil when it comes to brand marketing.
- A 2015 survey by Marketing Profs of over 26,000 brands showed a median annual growth of 42% with the highest growth rate on Instagram. The month over month growth rate? 6-8% with approximately 23% of that growth on Facebook, Twitter and LinkedIn...just to give you a point of reference.
- You Must Pay To PlayGone are the days of organic engagement. With social media brands (ehem....Facebook) changing their algorithms all the time, it has become harder and harder for brands to penetrate new markets and capture market share.
This article was originally published for Inc. Magazine, finish the rest of your social media lesson here.
Owner
7 年And for local businesses, don't worry about the number of followers you acquire. Interact with the ones who do follow you. That means follow them back and comment or at least like their posts. Social media is a way to build brand trust and the best way for small local biz to do that is be friendly.