The 8 Things that Good Leaders Should Never Do

These are trying times for all marketing communications agency leaders. Success depends on you, and that comes with a lot of things that you can and can’t do. The things that you cannot do are now as important as the things that you can do, in order to protect the interests and motivation of all staff.

If you want to influence team behaviors and lead your teams to achievement, here are 8 things you don’t get to do anymore:

1. You don’t get to explain why you slipped and didn’t model better behavior.

You only get to apologize. Do it often.

2. You don’t get to share your truth about everything you think, even when staff implore you to be more authentic.

? You must say things that build a better future.

3. You don’t get to tell everyone who will listen about all your fears.

You need to relentlessly focus on the evidence that gives your staff reason to be optimistic.

4. You don’t get to come back to your team and tell them that you were right, and that they should have just listened to you at the beginning.

You get to control your ego, so everyone can develop their strengths for tomorrow.

5. You don’t get to alienate others when staff passionately disagree with you.

You are their model for including diverse approaches and ideas.

6. You don’t get to make this whole thing – everyone’s shared objectives – about you.

You set the tone for your firm’s one-team culture.

7. You don’t get to tell your people everything that they are doing wrong.

You are the one to build everyone’s confidence.

8. You don’t get to be overwhelmed by the pressures your company face.

You must communicate the confidence that together you will prevail.

You don’t get to be their leader because of your resume and past. You get to manage your emotions and behaviors – so you can better lead everyone else’s.

This article first appeared on Be Leaderly.