8 Steps to Write an SEO Copy for Guaranteed Success

We all know that search engines are the main way people find websites. Keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and the number of inbound links tells them how important you are. This combination is what determines your relevance. And relevance is what the search engines emphasize on.

There is a lot of information on how to incorporate keyword phrases into your HTML meta tags. But that is only half the battle. You need to think of these tags as street signs. That's how the search engines view them. They look at your tags and then at your copy. If the keywords you use in your tags aren't used in your copy, your site won't be indexed for those keywords.

But the search engines don't stop there. They also consider how often the keyword phrase is used on the page.

To put it simply, if you don't pepper your site with your primary keywords, your site won't appear in the search results when a potential customer searches for those keywords.

But how do you write keyword-rich copy without compromising readability?

Readability is all-important to visitors. And after all, it's the visitors that buy your product or service, not search engines.

By following these 8 simple guidelines, you'll be able to overhaul the copy on your website ensuring its viability to both search engines and visitors.

1) Categorise your pages: Before writing, think about the read more