8 Steps to Get the Most Out of Networking Events

Do you frequently feel like networking events are a waste of time?

Sometimes they are. But there is actually a lot you can do to tip the scales so networking events end up being a positive and enjoyable experience.?

One foundational element is to be strategic with the events you choose to attend. For example, if you are a real estate agent looking for clients and you go to an event attended primarily by other real estate agents, you are not going to feel like this is a good use of your time. On the other hand, if you are one of only three real estate agents at an event for relocating executives, you’re going to feel like you hit the jackpot.?

Part of the challenge people have with networking events is that they often go without a tangible plan of action. Predictably, without a clear plan, outcomes often fall short of expectations. If you are flying solo, it can be somewhat uncomfortable especially if you're introverted. You can end up with your face in your phone instead of taking advantage of opportunities at the event. I frequently see people hanging out in the back of the room networking with the roast beef sandwiches, or worse yet, drinking too much at the bar. All of this is solved by being intentional and creating an action plan prior to attending an event.?

8 Steps to Unlock The Full Potential of Networking Events ?

Effective networking is about forging lasting relationships that can also open doors to new opportunities. Here is how you can make the most out of networking events by shifting your focus to helping others and building genuine connections:?

1. Take your focus off of yourself: Most people go into networking events focusing on themselves and hunting for their next client or deal. This reeks of desperation and has a repellent effect. When you take your focus off of yourself you will feel much more relaxed and authentic. Your energy will stand out as refreshing. And this paves the way for building genuine connections built on trust and rapport.
2. Focus on helping others: Shift your mindset from what you can gain to how you can help others. Listen for opportunities to help people. They will be pleasantly surprised. This approach builds goodwill and also positions you as a valuable resource.
3. Introduce people who can help each other: Pay attention to what people are working on and what they are looking for. Whenever possible, play the role of inter-connector. Introduce people at the same event and share how you think they’d be able to support each other.
4. Lean in with curiosity: Approach conversations with genuine interest. Listen to what is being said. As well as what isn’t. Keep an open mind (and ear!). Encourage others to share their insights and stories, fostering deeper connections.
5. Ask great questions: Craft open-ended questions that prompt meaningful discussions. This will help you understand others' needs and aspirations. Ask probing follow-up questions to get more details. This helps you identify potential collaboration opportunities. And be sure to write a few questions out in advance so you can take the pressure off in the moment.
6. Find mutually beneficial connection points: Start conversations by exploring personal connections—shared hobbies, experiences, or values. This foundation can lead to stronger professional relationships, as people prefer to do business with those they feel connected to on a personal level.
7. Share ideas and interesting ways to partner up: When you're networking, take the time to brainstorm potential projects or initiatives that could be a win-win for both parties. This approach can lead to some truly surprising collaborations.
8. Follow up within 24 hours: Be sure to send a personalized message to the new contacts you meet, inviting them to a next step—this could be a phone call, Zoom meeting, or maybe just grabbing a coffee. Whether you end up discussing a potential collaboration or simply continue the conversation started at the event, this ensures that new connections don't fade away.?

By embracing these tips, you can turn networking events into opportunities for forging genuine connections and open doors for career opportunities. Imagine walking into a room filled with potential collaborators, mentors, and friends—that’s what a good networking event should feel like!

Invitation

The next time you go to a social event or networking event, be intentional. Craft a plan before you go. And pick one of these recommendations to practice.?

Share in the Comments?

Which one of the eight steps speaks to you the most? Share with us in the comments below.?

Thanks, have a great week, and see you next Thursday!