8 Steps for Creating a Great Infographic- LinkedIn Post

8 Steps for Creating a Great Infographic- LinkedIn Post

In digital marketing, you will often find yourself creating and posting infographics. You can often use infographics in your blogs, websites or social media platforms.?

Creating a great infographic is an art, especially starting. But don't worry! We're here to help. Here are the steps for creating an awesome infographic:

1. Choose a topic

What is the topic? For example, do you want to create an infographic about parenting tips? On the other hand, create an infographic about how people use social media.?

The first thing that comes to mind when considering this question is not what your potential audience is thinking. Therefore, you need a clear understanding of who will read your work and why the reader would care about it before beginning any work.

You should also ask yourself, who should see this? For example, suppose you're creating something for yourself or other professionals within your industry (like designers or marketers). In that case, there's no reason not to include those specific names in the title, so people know where their interests lie!?

However, if all those involved are just interested in learning more about something without knowing what that could be yet, then feel free not to worry too much about being specific at first - just keep brainstorming ideas until one sticks :)

2. Collect necessary information

Once you've identified the target audience, it's time to collect data. First, search the web for relevant information and images. You can also use Google Images to find images already used in infographics or reports on your topic.

Once you've collected all of your sources, organize them into categories based on what kind of information they contain.

You can start by creating data sets. Data sets are groups of numbers that provide facts about something (for example, a study). They'll usually include graphs and charts showing how each set has been measured over time (e.g., “The average American spends $1200 per year on clothes”).

You can also organize them according to relevant Images. There is one thing I've learned from creating hundreds of infographics over the years. There isn't enough room in my brain for every possible piece of information!?

So when choosing which photos work best with an infographic project, I always ask myself which ones would make my readers want more info. The answer usually comes back as something unexpected like this: "This cool video about the history of ice cream."

3. Organize, filter, and order your content

Organizing your content into sections is a great way to ensure that every piece of information you're presenting has its place. If you want your infographic to be as visually appealing as possible, the audience must know where they can find each piece of data.

To help with this, we created a flow chart that shows how you should organize different types of information for each section of an infographic (and if there are any other considerations).?

The flow chart lets you see all the different ways we can build out our infographics. It also gives you ideas on what kind of information you might want in certain areas!

4. Choose a type of infographic.

There are many different types of infographics, and it can be hard to know which one to use. Here are some things you should consider:

  • What type of infographic is best for your topic?
  • What type of infographic will best convey your message?
  • What type of infographic will best be shared on social media?
  • What type of infographic will best be shared on your website or blog?

5. Elaborate a draft

It's important to figure out the final size of your infographic. There are so many factors that go into determining this number. How much space do you have on each page? How many pages are in total? Do other elements need to be squeezed onto a single page?

So once again, we return to our original question: "What kind of information do I need?" The answer again is: It depends! You should always ask yourself what information needs presenting and why you should present those pieces in an infographic format instead of another way (like a word document).

6. Design the infographic

While you can create your designs, using a ready-made template is much easier. There are many different types of templates available on the internet. But there are also free ones that allow you to customize your infographic.

Consider using infographic maker software if you want something more advanced than just a simple image.?

For example, you can create interactive infographics within Word or PowerPoint instead of exporting them into other programs like Photoshop or Illustrator before uploading them online (which makes things easier).

7. Proofread and correct

The last step of the infographic-making process is proofreading and correcting. This is where you ensure everything looks good on paper (or screen).?

For example,

  • Check for spelling, grammar, and punctuation errors
  • Ensure all words are in the correct order
  • Ensure no missing periods or commas
  • Check for consistency in font style, size, and color scheme.?

You can also check for consistency between different parts of your work—if one section appears on a different background than another section (for example), this will help identify any mistakes made during layout or design creation.

8. Publish and share

Now that you've created an infographic, it's time to share it. But first, make sure you publish the infographic on your website or blog.?

Include links to where people can easily find more information about the topic of your infographic and share the link with friends and family members who might be interested in learning more about it.

You should also add a credit line at the bottom of each page that links back to where you got this information (if there is no direct link). This will ensure that others know who originally wrote this content for them, so they can also take advantage of it!

Finally, promote your infographic on social media platforms like Facebook or Twitter using hashtags related to its topic—for example: "#infographic ."

Conclusion:

Okay, now you’ve got a few tricks down your sleeve to create a great infographic for your audience.?

With the right tools and practice, you can create an infographic that will be both effective and shareable. It takes a little time, but it becomes easier to complete each stage.

Book a Consultation .

Clients may rely on Digital Estate Media as a digital marketing agency. We listen to and understand our client's issues since they were weary of spending advertising dollars with agencies that didn't listen to or meet their demands.

Rebecca Dolan

Marketing and Communications Professional | Passionate about Content Creation

1 年

And what dimensions/size is best to post on LinkedIn for best visibility?

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